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Priming The Mental Pump: A Branding Experience
It appears that creating a well thought-out experience for an audience triggers actions and reactions buried deep in the primitive area of the brain that is related to our most basic survival instincts that override the areas of the brain associated with more modern rational analysis.
Does Your Website Need a Magic Act?
Most companies sell a variety of products or services, but they are not all created equal, some are more important, and more profitable than others. At the heart of any website design project is the underlying goal of attracting attention, and directing that attention to the product, service, or concept that is being marketed. In that regard, an effective website sales presentation is a lot like a magic act

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