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Choose Powerful Words to Get More Clients
Words are powerful. The right words will convince your website visitors to buy your products and services, while the wrong words will either offend them or, even worse, leave absolutely no impression on them. Learn how to choose carefully selected words that will attract the attention you desire and entice your website visitors to take action.
Make sure your law firm's website copy is reader-centric!
I’ve often said that content is king, but I’d like to add that “client-focused” content is emperor. If your site is too firm-centric, it may turn off potential clients.

Other website copy Related Articles

6 Step Formula to Creating Your Own Coaching Sales Copy
Creating copy for your website, blog and marketing materials does not need to be hard! Even a 12 year old can do it! These six steps can take you from "clueless" to a writing/copy machine. Don't wait - get started now!
Search Engine Marketing - Why You Should Write Search Engine Friendly Copy?
The need to style your website copy in a way that the search engine drives visitors to your website is absolutely necessary though it should not mean compromising on the quality of your message and it should not cause visitors to reject the material.
What Does Your Website Content Say About You?
As much time as business website owners put into finding a good web designer, it's amazing how little time gets spent in actually creating the website content - also known as the sales copy. This is the content that will help the customer make a decision whether to take action - or leave. It's one of the most important keys of any successful website, and yet it's often ignored or patched together at the last minute and rushed off to the web designer to add to the site. Unfortunately, this can leave a lasting impression on that company's target audience. Look over your website's front page copy - as this is where most of your visitors will ultimately end up. See if any of the following mistakes appear in your site. You may be surprised at what you learn!

Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

Don't be a Copy Cat You may end up in Court
Beware if you want to try and copy someones idea do some research! Names count if you try to get close to someones name you just might find yourself in court! Legal names take first place that means don't copy someones name and think because they don't have it on a website you can put a .com and its yours. Or better yet put a .biz .net or something a business didn't buy and you really have some copyright problems. Do the research people do not like Copy Cats and its not hard to pick out so lets deal with this the right way.
3 Quick Copy Tips to Boost Web Sales
When was the last time you reviewed the copy on your website? Here are three quick, no-cost activities you can do to boost sales and value on your website now.
What makes a great website
What are the essential traits of a great web site? After you visit a site and you browse through it for a while, what makes you stay? Great design helps. Amazing graphics are eye catching. But the fundamental trait that makes a website work is the content. The content or copy of your website is critical. This is where you hold the attention of your audience and your word choice and grammar are critical. Misspellings and poor grammar are a quick turn off. If your content isn't easy to read people will go to other site to get information and buy. Copy writing is often one of those jobs that people think they can do themselves but probably shouldn't. We often help clients with their web copy to assist them in the creation of a professionally written website.

Does Brand Imitation Work?
To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.

Preparing to Write Killer Web Copy for SEO and Visitors Alike
Writing website copy which appeals to both your website’s visitors and search engine robots is part art, part science. In this article, I detail a step-by-step preparation method for writing copy that both visitors and search engines find compelling. This is the exact process our agency has used to write copy for dozens of highly successful websites.

Online Copywriting Plan – 5 Steps to Writing Your Business Website
Getting people to find your website is one thing, but what do they do when they get there? If you've cobbled together some online copy and put it on your website, the chances are you've scored a massive own goal and are playing into the hands of your competitors. Why? Because there are 5 key steps to good business website copywriting that you've probably overlooked;
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