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The Time Has Come: Luce Launches His First Magazine
Back in the U.S., Luce began working as a reporter for the Chicago Daily News. He later moved to Baltimore to join his old college friend Britton Hadden as a reporter for The Baltimore News. But at 23 years old, both Luce and Hadden were growing restless with their jobs. They began to dream of running their own magazine. Soon, they realized it could be more than just a dream.

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More Strategic PR Advice From Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

Northwoods Alchemy IV - Africa is looking up
After years of being fed a constant diet of bad news about the continent, most Americans are all too ready to assume nothing but the worst stories come out of Africa. Sometimes it seems that CNN has a special slot reserved just for a weekly feature on pestilence, war and famine. At least in the US media, you really have to look hard to find anything approaching good news about Africa, anything you might think of “looking up” to.

Buddying Up
You're ready to make some changes. You've decided to pursue your passion, change directions, and jump right in. You have a wonderful coach who keeps you on course through weekly, bi-weekly, or monthly session, but somewhere in between scheduled sessions you find yourself faltering. Are you looking for a way to stay on course daily?

The Time Has Come: Luce Launches His First Magazine
Back in the U.S., Luce began working as a reporter for the Chicago Daily News. He later moved to Baltimore to join his old college friend Britton Hadden as a reporter for The Baltimore News. But at 23 years old, both Luce and Hadden were growing restless with their jobs. They began to dream of running their own magazine. Soon, they realized it could be more than just a dream.

Tips on Writing Headlines
Headlines sell. Take a look at any magazine front cover and you will see a stack of headlines enticing you to read further. The evening news bulletin – you hear headlines at the top of the news before they go into content. Direct mail – the headline is the difference between reading and binning your letter. Email – the subject line will determine whether or not your mail gets opened.

Which Industries hold most promise in 2009
The January issue of Entrepreneur Magazine is out on the news stands and for those who have never read the magazine, January issue is dedicated to the Franchise industry. In this issue, there is an article (see link on my web site under News and Articles) that talks about the Magazine's predictions for Franchise Industries that hold the most promise for growth and stability in 2009. Interestingly enough, I wrote a blog about the very same topic in October of 08 (See blog titled: "Businesses that are still making money in this economy"). Almost every industry that is mention in my blog is mentioned in the Magazine's article. Now I am not saying that I am the smartest man alive, but it is comforting to know that the experts agree with my views and that I am on the right track. There have also been plenty of talk about how Franchise ow

Are Shelter Books Dead -- Or merely the new bridal magazines?
With the news that Hachette Filipacchi Media is shuttering Metropolitan Home magazine, we've come to a turning point, I think, in what used to be known as the "shelter books" -- magazines focusing on interior design for the home.

The Internet's Marketing Silver Bullet
Appearing in the Wall Street Journal, Time magazine, Oprah, CNN, or even in a local or regional media outlet can immediately separate you and your business from all of your competitors. Now that you have news coverage you can take that TV segment or magazine or newspaper article and magnify it online via blogs, and social media. This is where traditional PR becomes the Internet’s silver bullet; the most important marketing tool available.

Don't Become a Digital Dinosaur
Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market.

5 creative ways to pitch print magazines
Try to get a magazine editor to read your pitch can be a struggle sometimes. These are some creative ways that may help guide you to a placement in that magazine you've been trying to land for the past year.

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