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Singing All The Way To The Bank: How Lopez Achieved Success
“A few years down the line, you wake up in a certain place and wonder how the hell you got there,” says Lopez. How did a girl from the Bronx grow up to become one of the world’s most renowned actresses, dancers, singers, fashion designers and producers in the world?

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telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

Your Reputation Is Priceless, The Time To Defend It Is Before It Is Damaged....
You must communicate your side of the story to the news media during a legal action or face the consequences.

The New York Times Bestseller List
Cumulative advantage is a powerful side effect of story telling. Get out front, even a little, and you sell more because many people like to invest in a winner. We like to read what other people are reading.
Why would someone come to work for you?
Most small business marketers think in terms of marketing as a way to get a keep customers. While that is indeed correct, effective marketing is also a great way to attract and keep great talent to your business. No matter how hot your products and services are your growth will be tied very directly to the your ability to get people who are passionate about your company and its story working side by side with you.
The Nigerian Context - A Story of Decline: Exploring entrepreneurship in a declining economy
Nigeria is usually referred to as the giant of West Africa in that, with a population estimated at over 100 million, one in every two West Africans is a Nigerian. The country's GDP is larger than that of all the other countries in West Africa combined. Its GDP is actually larger than that of all countries in the African continent with the exception of South Africa. (Adaya, 1998).

The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
Using DMAIC for your A3 Report in the Lean Marketing House
The definition of an A3 Report is a simple storyboard that tells the whole story of an improvement event on one 11x17 sheet of paper. The left side defines the problem, the right side proposes solutions. That is the basic structure. However, A3 is much more than that. It is the tool used by Toyota to implement the PDCA process. Understanding A3 thinking and you can apply this to problem solving, proposals and status reports. But you have to pick a template and you have to follow some outline in creating an A3 to get it off the ground.
A view for the other side
Following for last week’s piece on Procurement, I promised I would delve further into the view from the other side of the table and how, we, as sales people, view procurement and some of the practices which help or hinder sales and partnership effectiveness. And what our common enemy is. So let’s take a look at the other side of the table. Many a seasoned sales person can tell you story after story about the ‘Gunna Gunna’ customers:Gunna do this, gunna do that be it never goes anywhere.
Beyond Your Tasks
Ever hear the story of the two masons working side by side at a building site? They're doing the same work under pretty much the same conditions. One day a stranger comes along, approaches one of the men and asks, "What are you doing?"

Rent Billboard Ad Space on a Left-Hand Read
Every two-sided outdoor billboard has two distinctly different ad faces to rent -- the right-hand read and the left-hand read. The right-hand read is the side of the sign that is seen on the right-hand side of the street, while the left-hand read is the side that is always seen on the other side of the road, beyond the lane carrying traffic the other direction.
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