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The Value of Change
Marketing people can be divided into two categories: those who resist change and those who welcome change. Guerrillas are in the second category. They not only welcome change, but they also are ready for change and respond to change.

Developing Sales & Marketing Materials for Overseas
You’ve selected a target market overseas, and found a distribution partner, who has now asked you for some sales collateral materials to help him or her market your product or service successfully. As you put together your brochures and sales sheets, you’ll want to keep a few things in mind to ensure that your printed marketing materials are culturally and linguistically correct.

Other western hemisphere Related Articles

Trevor Manuel and the "Plunder of Skills"
Trevor Manuel, South Africa's long-serving Minister of Finance, has had a busy time of it. When he hasn't been demanding reform at the IMF, he has been lecturing the US and Western Europe on their theft of valuable skilled people from our nation.
Men Don't Know What They Don't Know
Our Western, English-speaking culture can be dangerous or deadly to men's health at midlife -- unless they can learn to listen to their own bodies.
Coaching your self by Questioning yourself
Asking questions in order to explore concepts, ideas and belief systems is one of the more powerful coaching tools and dates back to the time of Socrates, the father of Western Philosophy.
Nurture Your Soul
Western cultures tend to measure success by accomplishment and progress defining people more by what they do than who they are. As a result, we’ve become so caught up in achieving in life that our soul is often neglected and deprived of the nurture it deserves and requires.
Best Western India Franchise to add 10 more hotels by 2009 end
In a bid to expand its footprint in the Indian market, Best Western India has plans to foray into metro cities. Best Western has plans to add 10 more hotels to its Indian portfolio, which will add around 800 rooms to the existing inventory by 2009 end. At present, the company has 22 hotels under management and franchise agreements. However, 18 hotels in different locations including Goa, Mumbai, Bengaluru, Kolkata, Ahmedabad, Pune, Ooty, Mysore, Jalandhar and Ludhiana are in the final stages of negotiation with developers. Besides, Best Western India plans to open a hotel management institute attached to its Bhubaneswar hotel, in the next two years.
Alan Blumlein & His Contributions to Communications
Alan Blumlein worked for Western Electric and made crucial contributions the field of telecommunications.

The Winter Blues Are No Match For Your Optimism
If it's been awhile since you've counted up your many blessings, or reminded yourself how much you appreciate the things and people in your life, it's time to do it again. This time of year, folks in the northern hemisphere get a little sad. The holidays are gone, but the bad weather persists... and it seems some days like it will never end! But if you are able to read this, you are living a life of tremendous abundance. Be thankful for it....
Managing in China Without Coaching
- Published by CONCHIUS in Shanghai Star Business Journal 31 March, 2008. In most Western countries, leaders are used to working in an environment where the employees are highly participating in meetings and contributing their opinions and experiences to the decision making process. A Western employee feels comfortable to argue for their beliefs and to share opinions in meetings with superiors. Furthermore, a manager in the West is not necessarily assumed to be an expert in his field or industry. On the contrary, he is supposed to utilize the knowledge in his team in decisions and projects. The Western managers are therefore used to lead highly interactive teams relying heavily on two-way communication. When a team achieves strong synergy, he can and will step down. The team becomes creative and manage it-self.
Western Arrogance and the Multinational Organizations
find it interesting that western civilization is seen as arrogant, dominating, and imperialistic (Rodges, 2011) when many countries embrace many of our cultural attributes. From my own experience, as an American I have been guilty in the past of assuming that some Europeans are very much the same way.
Sao Paulo - The City Of Love Dance and Music
If visiting Brazil, then a trip to Sao Paulo or ‘Sampa” as locally called is a must do. It is the largest city in Brazil and the southern hemisphere known for its tall buildings and architecture. Besides the sightseeing in the city Sao Paulo is also a very lively place to be in and to participate in their various festivities.
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