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Lesson #3: Listen To Your Customers, Not Your Critics
By 1992, Warner’s sales catalog had become an increasingly important marketing tool for the growing company. It now featured several dozen plush animal toys, with retailers and collectors alike in a frenzied race to order the latest releases.

Most of the Time Talent's Not Enough
You're a talented writer, designer, speaker, consultant, coach, salesperson, but doors aren't flying open for you. Why not? Talent, I'm afraid, is assumed - a lot of people have talent. It's the price to get into the game. Talent, married with creativity, however, is how you get out of the cheap seats. (In fact, creativity will allow you to get places with lesser talent than others - oops, potential self indictment)

Managing Yourself in Uncertainty
If you’re one of the many leaders dealing with potential reorganizations, staff ‘realigning’ or program restructuring – just to pick a few – it can become tricky to keep everyone on course. This article looks at how to mange in uncertain and ambiguous times - starting with strengthening your own leadership presence.

Medium is Beautiful
Who are your best customers? It’s a question I often ask my clients. And the answers I most often get are either “the big ones” or “the small ones”. But is this really so? My experience has show that in fact, it's often the "medium sized" customers who are the most valuable.

Other whale Related Articles

Whale Hunting Women by Dr Barbara Weaver Smith
You may be asking what whale hunting has to do with women and why we’re talking about this in the 21st century. I was curious when I first heard the title too – but I can guarantee that this book will surprise you. I’ll share the full time which will give you some insights into the content. This book is titled Whale Hunting Women: How Women Do Big Deals.

Good Debt, Bad Debt: Know the difference
Does debt make you richer or poorer? Ask a poor or middle class man, and he will say it makes me poorer. Ask the rich, and he will say that it makes me richer. Why are the answers at the opposite ends of the spectrum? The reason why the answers differ is because of the kind of debt that each class refers to. The poor and the middle class look at all debts are ‘bad’ debts, whereas the rich look at debts as ‘good’ debts. Now, what’s the difference between ‘Bad’ and ‘Good’ debts? The former takes money out of your pocket, whereas the latter puts money in your pocket. Understanding this fundamental difference will do you a whale of good when it comes to financial management. Let’s explore further.

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