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what is a tagline Tagged Articles



Taglines
How to communicate your product or service in less than 12 words.

Other what is a tagline Related Articles

Serial cereal branding
They’re Grrreat! What is claimed as the first all cereal café recently opened in the United States. Cereality demonstrates effective emotional branding, and how brand strategy is so much more than developing a new tagline or slogan.
Sub prime corporate branding new is not new
New Century Financial Corporation [NYSE:NEW] is in search of a brand strategy. The company is one of the largest non- or sub-prime mortgage lenders in the United States, and today announced their first corporate branding effort with the tagline, a New Shade of Blue Chip.
Viral Marketing
We’ve all heard about – and, most likely, seen firsthand – the successful effects of the viral marketing campaigns engaged in by the likes of Hotmail. At the end of each and every single one of its free web-based emails that gets sent out on a daily basis, Hotmail has its logo and tagline sitting there. One wonders how many new customers it signs up on a daily basis thanks to all of those millions of emails that get sent out every day.

10 Rules For Great Taglines
A tagline or a slogan is a phrase (for example, “Just Do It™”) intended to get “stuck” in prospects’ heads. The tagline should be short and memorable, like a great piece of haiku.
The Trouble With Taglines Why This Catchy Phrase Can Lead You Astray and What You Can Do About It
One of the most powerful components of a brand’s message is the summation of a brand’s position in the marketplace, the promise it offers, and the value it means to your customers; wrap that in a catchy turn of phrase in as few words as possible and you have yourself a tagline. The trouble is…

Taglines - Why Your Brand Needs a Tagline
A tagline is a short and zippy phrase that describes what you do for your target client. Taglines are essential to a well-rounded brand. I have often seen a well-designed company identity without a tagline and therefore without a message. Taglines add value by communicating your message to your target client and work to enhance your business image.

Linkedin Tips From a Sales Coach | Business Coach
Picture: Make sure you add one if you don’t have one on your profile yet. Headshot is best. Personal Tagline: Write one, and update it. Click on the blue text, “What are you working on” Maybe place your elevator pitch here?
Taglines, a misused and misunderstood marketing tool
Pity the poor tagline. Dismissed as a mere slogan, hampered by a boring turn of phrase, ignored by “serious” business people. It’s a wonder an honest, effective tagline even gets up in the morning.
Tagline, You're It
Your tagline is another facet of your brand. It is you - just as much as your logo, color scheme, and mission statement are.
A.S.A.P. Branding” Part III: Why Every Brand Needs an “Adjective
You may be wondering why, as my headline states, every brand platform “needs an adjective.” By this I mean every brand needs to own a word in the mind of consumers. Why? Let me illustrate with peanut butter - Jif peanut butter, to be specific. For decades, television ads for the Jif brand ended with the tagline, “Choosy Mothers Choose Jif.” Obviously, the branding strategists behind Jif hoped to associate this word “choosy” with their peanut butter. (Notice how superior product quality is implied, not stated, through use of the folksy term, “choosy.”) Today, Jif’s tagline remains virtually unchanged. Talk about a successful branding strategy: Jif has been the leading peanut butter brand in the United States for over 27 years.

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