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Lesson #4: A Healthy Dose of Paranoia Will Put You Ahead of the Curve
Intel might have become the largest semiconductor in the world, but it wasn’t without missing a few opportunities along the way. Looking back, Moore and Noyce learned the importance of harnessing the power of paranoia. To some, paranoia is a psychotic disorder characterized by delusions of persecution. However, in the business context, paranoia amounts to being highly concerned and aware of potential threats to your company. Moore and Noyce came to understand that it was also one of the key traits for entrepreneurial success.

Guerrilla Style
Because we're smack dab in the middle of The Information Age and because time is so darned important, guerrillas do not waste the time of the prospects and customers with gimmicks and pizzazz. Instead, they reward that time with beneficial information and solid content. The substance of their marketing is so lush, yet concise, that substance is their style.

I Need to Read My Own Book
I wanted to let you all know that I’ll be on CNBC’s Millionaire Inside Saturday night 5 p.m. PDT/8 p.m. EDT and again at 8 p.m. PDT/11 p.m. EDT. So why the late notice?

New Consumer, New Tools Equals New Normal
The 2010 holiday season is proving that the new consumer is in the house. He/she is more empowered than ever. They have a new set of tools, know how to use them and ...they are! The same old way of talking to, pushing product to the consumer is just that -- OLD! Consumers know you can track their activities. They don't mind as long as they get something in return. More importantly they know how to track you. They know almost immediately when they get the product, the service, the support they want/expect. Don't deliver, there is **** to pay! But that's OK because you're also a consumer. Now's the time to change the way we think about, work with consumers...
OBSESSION, Why It Is Good For You And How To Use It To Your Advantage
Do you remember having a song in your head that you just couldn't get rid of it, then you walk into a store, and low and behold, the same song is playing? - Or, how about that constant thought that doesn't seem to want to leave you alone, and when you wake up in the morning, there it is again, and you wonder, what the heck?
Does your website content grab visitors' attention?
The purpose of your professional website is to capture potential prospects' attention and cause them to take specific action. If your website content doesn't speak directly to potential clients, they'll click away, never to be seen again. Read on to learn how you can make your website content more effective, starting today!
The Weapon
There is always a danger in focusing on the tools used to get a job done. (We all know the cliché about the six-year old with a chain saw...) That said however, a robust CRM system just might be the most powerful tool a sales team can have.

Forget Last Rites: The New Opportunity for Publishers in Online Advertising
Don’t call in the pallbearers yet. In a year characterized by the death of publications and publishers struggling to monetize assets, it’s not all death and gloom.

Business Not As Usual - Roadmap for Process Improvement
Many businesses intellectually recognize that there is rapid and dramatic changes taking place locally and globally, and that they have not and are not reacting accordingly to address. They are stuck in doing business as usual, or as it was in the past.
Top 20 Reasons to Write a Press Release
Any marketer will tell you that publicity is more effective than advertising for creating visibility for your business. And dollar for dollar, publicity is usually the least expensive way to get your name in the paper.
Earn Daily Interest While in this Currency Investment
Invest in this currency pair and not only will you profit from the exchange rate moving, but you will also be paid interest on a daily basis. It's at the beginning of an uptrend, and fundamental forces will support it as it continues this trend.

Earn DAILY Interest While in this Currency Investment!
Currency Investing..
A Day In The Life Of A Great Harvest Bread Franchisee
Few things are more satisfying that a hot slice of fresh bread. Great Harvest Bread is one of the most successful bakery franchises around and if you've ever wondered what it's like to own and operate one, take a look at a day in the life of a Great Harvest Bread franchisee.
The Most Powerful Marketing Strategy You will Ever Learn
Every business owner is looking for that golden marketing strategy that works like magic to grow their business. Well, I hope you’re sitting down because I am going to tell you the most powerful marketing strategy you will ever learn. The strategy is called split testing.
Social Networking Landing Pages -- How to Turn Your Social Networking Friends Into Customers
Clearly social networking can take an awful lot of time. The question is, is it worth it? Will spending all that time doing social networking lead to an increase in sales? And the answer is, yes it can. But you need to be strategic about it -- just like you need to be strategic with all your marketing. And one way you can do that is to have a social networking landing page.
What the heck is a recession?
In simple, easy to understand terms.
Game Entrapment Hard Core Gamers Taking a Back Seat
It seems so innocent, the way the video game developers suck you in. First it is an increasingly aggressive game system pricing (cheaper!). Then comes the rave reviews from "experts" and fun, exciting packaging...packages almost look wholesome and heroesque don't they? Then you begin the play. Casually for a few minutes at first. Then what they heck just an hour. Suddenly the sun is coming up. So you get another game or different version for your portable system or smartphone (just to stay sharp of course). Before we knew it our wife and daughter were beating us...regular! It is so humiliating. There goes all of the fun for another male bastion...sheess !!!

Canadian dollar will Continue to Suffer from the U.S. Slowdown!
Here's why the Canadian dollar will continue to suffer this year. It will probably push the USD/CAD exchange rate above 1.30. Find out how to profit from it.

Is Your Web Copy "Plain Talk"?
A few words on the value of using a conversational style when writing for the web.
Human Capital - Your Company's Biggest Asset
discussing attracting and retaining staff
What are my business values?
Have you ever stopped to think about your business values and how important they are to you in your business? They can help you decide whether or not to take on a project; help keep you motivated and focused; and values give you guidance for your business that can help keep staff and you on track.
Your Value is Like a Homemade Chocolate Chip Cookie
Selling is a lot like baking. I love to bake. Every Sunday I make 3 batches of chocolate chip cookies for my family of three growing boys. Friends who stop by know the cookie jar will be full and ask to dip in. No kid or adult is immune and they can never stop at just one.

Women Entrepreneurs Prove Its Not Just A Mans World
Women are increasingly more active in starting new businesses. Top growth of their businesses indicates skills that are noteworthy for other women and men.
Business Lessons Learned At The Mall
No offense to my mall merchant brothers and sisters, but a trip into the deepest jungle is more appealing to me than a trip to the mall. I get no joy out of trudging from store to store, attempting to communicate with salespeople from other planets, browsing discount racks of last season's dollar merchandise and peering into windows at mannequins that seem to be in some sort of inanimate pain (why can't they make a happy mannequin?).
Are You Making the Most of the 80/20 Rule?
80/20 Principle: 20% of everything you do results in 80% of your outcomes. Ouch! That's a tricky concept, isn't it? Yet, understanding what it means to your business - and your life - is essential to earning what you're worth, and doing so in less time. If only you could understand what that 20% is, and what the heck you're doing with your time. The trick is knowing, without question, what your customers pay you for, and matching that up with engaging your best talents in your work. When you find the intersection it's magic.
May The Force Be With You
I was never a fan of the Star Wars movies. I couldn't really see what all the hype was about, so I never saw any of the movies until a couple of years ago. A friend told me I had to watch them, all of them. He said I would love them. He was right! It was actually the character of Yoda who I fell in love with and his lessons about the "Force."

Money Madness
Get mad, not even. Have you ever gotten ticked off about your financial status? I mean irritated, frustrated and just down right stuck on it? Darn it, you want to be able to get whatever you want, when you want it. You were not born to be patient, stress about money nor go without.

When Sales are Down these are the 3 things You Don't Want to Do
At some point in your business your sales will be down. When this happens you have a natural desire to do the very three things that will keep your sales down.
Changing the Workplace - One Conversation at a Time
Learn how to leverage your own conversational style and how to collaborate with styles different than yours.
Deciding on Web page elements
You would think that the first thing you decide on, when planning your Web site, are the color palette, font style and layout—what it's going to look like---design components, right? Not so. The same approach that you would use in getting a custom home built also applies to constructing a well-built Web site.
CA Domain Name Registration
This article is here to answer some of your basic questions when it comes to ca domain name registration. How does the dot-ca differ from the dot-com domain? What is a top-level domain? What the heck is a domain name in the first place? Don’t worry if you are feeling lost in all the acronyms and technical lingo. Read on to discover how to get the most for your business out of the Internet.

Other what the heck Related Articles

The Power and Magic of HighTech | HighTouch Virtual Marketing
Alright, you're probably thinking... what in the heck is high-tech high-touch marketing?

Heck of a Nice Guy
Whenever my father would meet someone he really liked in business, he would often remark, "Heck of a nice guy!" I never thought much of the expression, until I realized that lately, I've been using it myself. When it comes to branding, there's an absolute tie-in.
Make Your Small Business an Overwhelm Free Zone
What causes overwhelm? And what the heck can a small business owner or self-employed professional do about it? Find out in this article from Molly Gordon, author of The Way of the Accidental Entrepreneur.

Working With Your Media Relations Firm Realistic Expectations and Avoiding Misconceptions
You've hired a firm and are excited, but anxious. You've paid them the first month's retainer fee in advance. You've signed a letter of agreement, and now you're committed. What if they don't do their job? What if they're just smoke and mirrors? What if it doesn't work? What the heck have you done?

iTunes and Your Business -- What You Can Learn From iTunes to Succeed in Your Business
I read an article about how the music industry is having a heck of a time making money now -- for a variety of reasons, but one of the main ones is because they can no longer make money the way they used to.
Don’t Suggest Another Web Service … Give us a Reason to Change!
You have to love today's social media. Ok you don't have to love it because there is so darned much of it and it has empowered people. Problem is some people just shouldn't be empowered. Heck some should have their computers unplugged and their smartphones confiscated. But sites and blogs have done an excellent source of how-to (how-to install, how-to use, how-to fix, how-to replace, how-to get action) information. You have to love today's social media. Ok you don't have to love it because there is so darned much of it and it has empowered people. Problem is some people just shouldn't be empowered. Heck some should have their computers unplugged and their smartphones confiscated.

Is Social Media Killing Your Business?
I know today’s short post might come as a surprise to regular readers of this blog, but even though I promote the heck out of social media use for small business, I see a dangerous side as well.
Internet Marketing Education
Probably the question that people should be asking themselves before they come up with a product or service to sell is how the heck do I let the Internet world know I have something to offer.
Blinded by the Light
We choose so often to see the safety of what we want to see, instead of the scary storm that's approaching us. When the storm hits - we drop to our knees in shock and ask, "What the heck happened? How can this be?"
What is an Efficiency Expert? Part 1
What the heck is an Efficiency Expert, and how can they help my small business?
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