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Price, Price, Price!!! Six steps you can take to keep cut-rate competitors from stealing your customers
In this article we are going to take a closer look at an all-too common problem: what you can do to close an existing customer when your competition keeps lowering their price

Do Your Customers Buy On Price Alone
Here are four simple things you can do to take price out of the equation!

Do Customers Really Buy Price?
We hear it all the time... but is that what they really buy?

All Customers Care About Is Price?
"If you find a price lower than ours, we will beat it by 10%" "Lowest price guarantee" "Lowest price guaranteed" " Lowest Price promise" You see these price advertisements everywhere, nowadays there is a laser focus on low price. For some businesses and companies lowest price has become their only competitive weapon in their marketplace, and not just because the economy is bad, but because it's the easiest way out. It is, however, also the least profitable way of doing business.

Value Selling: Getting Customers to Buy at a Higher Price
Because customers often use price as the dominant factor in a sales negotiation, sales pros need to demonstrate that sometimes the higher price is actually a better solution — a higher value. Here’s how asking the right questions and utilizing value-added selling techniques can help salespeople satisfy their customers without getting themselves cornered on price issues.

Your Customer's PIR: Price Investment Ratio
If your customer can't see the return on investment, they won't invest - they won't pay the price you want to get... help frame their expectations...

What is Your Customer's Price Tolerance Ratio?
You must begin determining the customer’s Price Tolerance Ratio, early in the prospecting and sales process or you will waste time chasing customers you ultimately do not want...

Customers don’t care about you unless you’re naked. They just don’t.
Why should they? You’re not that interesting to them fully clothed. Appropriately decorated in the same suit and tie, or tight black jeans and teased hair, as everyone else in your industry.

What is a fair price? -- Don’t let guilt get in the way
When it comes to price objections, your attitude and beliefs are greater obstacles than a low-ball price competitor. After training over one hundred thousand salespeople I’m convinced that how you perceive your selling price influences the buyer more directly than another company’s attempt to buy the business.

Sales Management - 7 Selling Tips on Handling Price, Price, Price
You hear the price excuse or issue all the time. Well, here’s 7 ways to handle price objections and demands for the lowest price.

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