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Crunching the Competition: Corn Flakes Take Off
In 1906, after disagreeing with his brother about the future of their invention – toasted wheat flakes – Kellogg decided to start his own business. He left his brother’s company and created his own, calling it the Battle Creek Toasted Corn Flake Company. His first product was, as expected, corn flakes.

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The Cereal King: How W.K. Kellogg Got His Start
If it were not for the ingenuity of W.K. Kellogg, the world today might never know flaked cereal. A master marketer and inventor, Kellogg revolutionized the breakfast food industry when he decided to start his own company and sell toasted corn flakes back in 1906. Today, that same company has grown to include almost 26,000 employees and earns over $11.5 billion in revenue.

Crunching the Competition: Corn Flakes Take Off
In 1906, after disagreeing with his brother about the future of their invention – toasted wheat flakes – Kellogg decided to start his own business. He left his brother’s company and created his own, calling it the Battle Creek Toasted Corn Flake Company. His first product was, as expected, corn flakes.

Lesson #1: Market Your Product as a One of a Kind
When Kellogg and his brother first came up with their idea for toasted corn flakes, it was a novel one. But at the same time, there were another 40 companies in Battle Creek, Michigan producing cold cereals. Corn flakes might have been unique, but the breakfast food industry was rapidly growing, and Kellogg knew he had to find a way to make his product stand out from the rest. He found that way through marketing.

Airline Media Publicity: Don’t Get Scammed
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Online Home-Based Business Opportunity Or Rip-Off? How You Can Tell The Difference
Finding a professional on the web home-based company opportunity can occasionally feel as if swimming within a sea filled with sharks! Also it behooves you to be careful of the rip-offs. Separating the wheat from the chaff within the on the web arena of home-based opportunities can feel overwhelming.
The Power of Recognition, Appreciation, and Celebration
Arden planted a 50-acre field of wheat that was now golden brown and very full for harvest. It was a sight to touch the heart of any farmer. Uncle Harry came to visit. Arden proudly took him out to look at the field of wheat. Harry looked around, put his hand over his eyes to peer into the distance, and asked "Is that a stone on the hill?" pointing to a boulder too large to move in the middle of the field. He said nothing about the field of wheat. Arden was crushed by his lack of enthusiasm.
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