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Effective Business Communication Counts On Lean Writing Skills
In a business communication world saturated with near-instantaneous electronic messages, I start with the premise that the people you're writing for are too busy to absorb massive clots of verbiage. I'm talking about numbers of words as well as the length of the words themselves. Any thesaurus can give you a multisyllabic replacement for a lean word that hits the spot. Likewise, any bureaucrat or consultant can pile jargon-choked paragraph on top of ponderous paragraph. But to what end? In a way that might not have occurred to you, effective written communication is really about tone. The best advice I ever got about business writing skills can be summed up this way: "Be yourself, warm and personal. You're writing to real people, not an organization." Another take: "Write as if you're conversing with an intelligent friend."

Other whiskey bottle Related Articles

On The Cutting Edge: Gillette Gets An Idea For A Business
In 1895, Gillette decided it was time to return home. Moving back to Fond du Lac in Wisconsin, he took up work as a salesman for the Crown Cork & Seal Co. The company’s founder, William Painter, had invented the cork-lined bottle cap and turned it into a profitable business. Still, at 40 years old, Gillette wanted some of that success for himself.

The best way to reduce your chances of facing a personal grievance when you dismiss an employee
You know when your partner is upset when your soup lands in your lap and you are left sitting alone with a nearly full bottle of wine, half eaten plate of food and everyone in the restaurant staring at you. You’ve just experienced that lovely emotion we call anger and it is virtually inevitable that you will experience it if you are breaking up with your partner. It is also virtually inevitable when you dismiss an employee. The question is, will that anger turn into a personal grievance?

The 9 Chill out steps to C Level Selling
How many times have you thought about engaging with the CEO, then when it comes to making the call you bottle out and call another point of contact lower down the chain, sounds familiar. I know the feeling.
Entrepreneurs – Want To Sell Bottled Water?
You’ve found a great source of pure water and heard that you can make a fortune selling bottle water. So how do you go about it?
TripleBottomLine of your Sustainable business
New York City, where I live, is going through a rough patch these days. As you know, some of Wall Street’s biggest are falling all around us. Yet it is exactly as it should be. Why? The market is correcting itself from our unsustainable ways. Sustainability is really all about the triple-bottom-line: people, profits and planet. Here’s how it applies to New York’s falling giants: What is your company's triple-bottle-line, in creating a sustainable business.
How By Being in the Bottle Is Keeping You From Reading The Label and Growing Your Sales
Being in the box is a common analogy. How about being inside the bottle? If your goal is to increase sales, what is more productive, reading the label from inside the bottle or outside the bottle?
Drum Your Stress Away
In this article I talk about drumming as a simple, active, form of meditation that can provide significant stress reduction benefits. I also teach you how to make a simple drum from a laundry detergent bottle that can get you started on a drumming practice of your own.
Ice Jacket, Inc. Introduces Best Barwares Device since the Ice Cube
The Ice Jacket, encases a bottle of spirit in ice to create a refreshingly cold and gorgeous "coat of ice”. The Ice Jacket is a unique, one-of-a-kind product that's fun and incredibly impressive. If it is in your bar or at a party, let the ice Jacket keep the drinks icy cold.
Reasons You Want to Pack Olive Oil on Your Next Trip
Olive oil isn't just for healthy cooking ... it is the main ingredient in many beauty products you can purchase. Here are several resourceful uses for olive oil that you can create yourself and are very travel friendly! Just add olive oil into a 3 oz. container and bring the mini-bottle along on your next trip.
Lesson #4: Go for the biggest challenge you can
“United Spirits, with all its brands…with a huge market share, was addressing the opportunities in India going forward,” says Mallya. “But focusing on the Indian consumer and growing aspirations, it was extremely clear to me that one day the youngsters would start demanding scotch whiskey.”
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