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From Busker To Billionaire: How Guy Laliberté Achieved Success
Until 2010, Laliberté will have his hands full with the opening of three new shows and a special Christmas production. “Our biggest goal is to continue to force ourselves to always start our creative work on a white page and not take advantage of past successes and challenging ourselves,” he says. Just how did this one time street performer turn a group of young buskers into a performing troupe that has become a global phenomenon and a billion-dollar enterprise?

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The Ultimate Fighting Champion: Dana White is Born
The Ultimate Fighting Championship (UFC) used to be nothing more than an underground fighting league, and one which was scarcely accepted in the U.S. That was, until Dana White came along. White transformed the UFC into one of the most mainstream and popular sports on the scene today. By cleaning up its image and marketing it as a legitimate sport, White was able to create a successful organization, whose events can now be seen on television in more than 35 countries around the world.

Stepping Into the Ring: The UFC Fights Back
“It was around 1997 or 1998 that it all turned around for us,” says White. “We were all boxing guys and I used to think UFC was a joke. I would say, ‘those guys would get their asses kicked by a boxer.” That was, until White and the Feretti brothers began taking Jujitsu lesson, which White says, “opened our eyes to a whole new world. It literally changed my life.”

Best Practices: Creating a Successful White Paper Program
A white paper program is a curriculum of organizational elements and best practices that support companies in delivering a schedule of targeted, well-written white papers over a period of time. A white paper program helps differentiate a company’s approach to technology, positions the company as a thought leader, clearly defines the benefits of proprietary solutions to prospects and investors, and enhances credibility among business leaders and decision makers. This paper reviews best practices for creating a successful white paper program.
How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
Your Limitations - Are they a Black Swan?
umor me for a moment today. Please close your eyes and envision a swan. Now, take a few moments and describe that swan. What words did you use? White, graceful, bird, clean, dirty, ugly duckling, etc. Long ago, in Europe, everyone believed that all swans were white. Why was that? Well, it was because all anyone had ever seen were swans that were white. Everyone thought that until in 1967. That was when Australia was found as well as the black swan. So what does this have to do with organizing or productivity? Keep reading to find out! Don't limit yourself!
The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
The Wild, Wild West Of The Business World
There are companies out there deliberately using “black hat” techniques. You need a good guy “white hat” on your side who is willing to fight for page one, who understands why it is important, and why the territory is always being sought after.

••••••>Free SEO Tip of the Day: Consider the URLs You Choose for SEO to achieve the best possible Google Ranking
Choosing the right URLs are just as important as using keyword enriched content and other white hat SEO methods for gaining great web page rankings.
How to Rank High on Google - Aggressive White Hat SEO Tips
The following aggressive white hat SEO tips will take your site to the top of Google. Avoid black hat tactics and stick to ethical white hat SEO to grow your business.

Small Business: The Importance Of Lead Capture
If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.
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