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Cold Calling Tip: Turn a Cold Call Into a Warm Call
If you use the telephone to generate new business, and you should be, then you need to know how to turn a cold cll into a warm call. This fantastic article will show you how.

Other white paper conference Related Articles

Stepping Into the Ring: The UFC Fights Back
“It was around 1997 or 1998 that it all turned around for us,” says White. “We were all boxing guys and I used to think UFC was a joke. I would say, ‘those guys would get their asses kicked by a boxer.” That was, until White and the Feretti brothers began taking Jujitsu lesson, which White says, “opened our eyes to a whole new world. It literally changed my life.”

Best Practices: Creating a Successful White Paper Program
A white paper program is a curriculum of organizational elements and best practices that support companies in delivering a schedule of targeted, well-written white papers over a period of time. A white paper program helps differentiate a company’s approach to technology, positions the company as a thought leader, clearly defines the benefits of proprietary solutions to prospects and investors, and enhances credibility among business leaders and decision makers. This paper reviews best practices for creating a successful white paper program.
Is Six Sigma Still Relevant in a Dynamically Changing World
The following is the overview of a just released white paper on Six Sigma, Lean and Integrated Enterprise Excellence with a corresponding link to download the paper itself (as the work was funded there is no charge to obtain the paper). I am certain that it will inspire a spirited debate - and that of course is beneficial to everyone.

Is There Life Beyond Windows? Pros, Cons and Costs of the Major Operating Systems
This article looks at the pros, cons and costs of Windows, Mac OS, UNIX and Linux. It's a topic that generates a great deal of emotion, but there's no sense getting hung up on defending a favorite operating system. In the cold light of day, these are the bottom-line issues: Is a given OS the most productive solution for your business? Does it do everything you need it to do? Is it the most cost-effective option? And does it make sense to use more than one operating system on the network? This topic is the fourth in our 2009 white paper series: "Making every IT dollar count!" The full white papers are available on our website.

Virtualization: A Small Business Perspective
Virtualization is Gartner's Number One strategic technology for 2009. It's become almost a no-brainer for large companies and data centres. But does it make sense for small and medium businesses? The answer is yes, no, or maybe! That depends on whom you ask, and what you need. This topic is the fourth in our 2009 white paper series: "Making every IT dollar count!" The full white papers are available on our website.
Extended Warranties: Sensible Insurance or Waste of Money?
Paul Champagne saved the Canadian Department of Defence more than a billion dollars over a ten-year period by "ripping up a couple thousand extended warranties", according to Maclean's magazine (6 July 2009). That's a number that's hard to argue with. So we took a closer look at extended warranties: the pros, the cons, who really benefits from them. The conclusion? Extended warranties are a very expensive form of insurance. They are a cash cow for retailers, yielding profit margins of 50% and more. The benefit to consumers is dubious, to say the least. This topic is the sixth in our 2009 white paper series: "Making every IT dollar count!" The full white papers are available on our website.

HR Technology Conference- Closing Thoughts
Last Friday I was able to participate in the final day of the HR Technology Conference in Chicago. I've shared some of my thoughts on the benefits of attending the conference from the perspective of networking and today I'd like to share some ideas about the sessions I was able to attend and some general thoughts on the conference:

Does one quick campaign = thought leadership?
There are two types of thought leadership. Don't be fooled into thinking that just because you put out one white paper or commission one piece of research that you are now a thought leader in your industry. It is a step in the right direction but it takes more than that.
How to Find New Customers – the classic white paper
How to Find New Customers - the white paper that makes demand generation simple remains a classic. Have you read it? If not, get it today.
How to Turn Your New White Paper into a Great Lead Generation Product
White papers are great bait to attract new customers, but too many companies use a "post and pray" approach. These ideas will help you turn that great new white paper into a useful sales tool.
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