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The Death of Boring White Papers
As the Vice President for Human Resources for a $750 million diversified manufacturer, Jason seemed to be on the hit list for every consultant and headhunter on the eastern seaboard. It wasn’t that he didn’t use their services, in fact he was desperately in need of some specialized assistance, but finding just the right advisor was quickly becoming much harder than he anticipated. One thing was certainly clear-he wasn’t going to find what he needed from his existing network of contacts. That track had been lapped multiple times. Thus, he’d put the word out three weeks ago that he was open to learning about new firms and experts. Since then, the trickle of white papers and reports that came across his desk had turned into a veritable tsunami.
Tips to Get More Visibility for Your Company
These easy tips can help any company gain more visibility just by maximizing their content. Just a few, simple changes to wording and presentation can make a big difference in being found by more potential customers.
Create Your Own Referral Sales Force
Joining referral networks like BNI or local chamber groups can be a great way to help you network and generate referrals. The most powerful way to use this strategy, however, is to grow your own.
Reduce, reuse, recycle and repurpose
I’ve adapted the slogan above, borrowed from the original green movement, to apply to the new rules of content and information on and offline.
The 7 Stages of a Referral Generation
Referrals happen, thank goodness, but for too many, they happen randomly, almost accidentally.
Add Value, Demonstrate Expertise and Grow Your List - All in One
How can you add value for your prospect, demonstrate your unique expertise and grow your mailing list all at the same time? The powerful guerrilla marketing approach to do this is to create and use White Papers.

Add Value, Demonstrate Expertise and Grow Your List
How can you add value for your prospect, demonstrate your unique expertise and grow your mailing list all at the same time? The powerful guerrilla marketing approach to do this is to create and use White Papers.

Profit Growth Strategy #3 For Virtual Assistants
As an expert Virtual Assistant who focuses on more than a single niche, you will q.uickly learn your clients' products and services, and may actually be instrumental in the creation and implementation of some of them. With this knowledge, you can help your clients create new profit streams by creating downloadable reports, white papers or e-books. These profit streams can provide you more billable hours, a partnership in profits with your clients and client loyalty.
Making the Most of Your Marketing Communications
Making the most of your marketing communications means getting the maximum return-on-investment for your marketing dollars. This article will show you how to accurately target your potential customer, develop alternative marketing channels to offset traditional advertising and PR, and provide five tips for maximizing your marketing communications budget.
Why Doesn’t the Press Call, email, Text, Tweet?
PR/publicity folks are just like every trend follower..always ready to jump to the next "new/hot" thing. In their case to prove they are like way in front of the communications curve. Blogging? Fading. Facebook Like page (Fan page is out), Tweety? Oh yeah! Writing clean/concise/meaty releases, checking the Press Web Site? That is so yesterday!!! So what if the site is where media folks go to find/get news/data and where they go to get contact info? Just because the lowly company press room is pivotal for everyone, everywhere why should the person leading the charge stoop to make certain the company's press site had just the right information and that the information is easily available, fresh. We wrapped our many years of experience and feedback from media people into this article. Don't waste your best opportunities
Tips on taking your thought leadership campaign to market: Five – write and speak
This is the fifth in a series of six articles on how to take your thought leadership campaign to market.
Thought leadership is powered by three key principles
Thought leadership rests on three key principles: It is a PR rather than an advertising led exercise; It is about sharing information and content, and: It should produce a sound business outcome.
How to Attract Customers With Your Presentation
In challenging economic times, buyers look for value. The more you provide, the more likely you are to become the provider of choice. Presentations offer excellent opportunities to provide that value at different stages of the business development cycle.
How to Create High-Value Presentations That Attract New Business Effortlessly and Authentically
Buyers look for value...When you add value to your presentations, you pull business in...The more you provide, the more likely you are to become the provider of choice.

Converting Prospects Into Customers
Most small business owners are challenged when it comes to converting their prospects to customers. This article outlines three simple marketing strategies to help you move prospects into actual paying customers.
100 Attributes of Successful Entrepreneurs, 1-10
Before starting out on your own entrepreneurial venture, read along as GL shares with you his learnings over his own 25+ year startup career. Here are the first ten learnings
Faith in Marketing?
Having faith to continue your marketing through a down economy.
How to Write Articles at Light Speed and Use Them to Market Your Small Business
The easiest articles to write are tips and how-to articles. Everyone loves to read them ‘cuz they are quick and easy. And you’ll love writing them for the same reason.

Professional Services Win More Sales by Educating Instead of Telling
Are you a professional service provider such as a lawyer, realtor, insurance agent, financial advisor, business coach, sales coach or executive coach? Would you like to win more sales while decreasing your sales to lead or sales cycle time? Then why not use your sales skills educate your potential qualified customers (a.k.a. prospects) instead of the traditional sales based marketing approach of telling them?
Who will be the supply chain poster child in 5 to 10 years?
Member Question: Who will be the supply chain poster child in 5-10 years time? Dell => Walmart=> ? In the 90's it was Dell, in naughties it is Walmart, who is the next in line to emerge as the poster child in 5-10 years time? Where will Walmart be in this context?

Website is an Ad
Your website's home page is an advertising tool. We have just seconds to engage a visitor so that they take the time to go through the site to learn more about your products or services.

Content Is King – Make Content Count
It is often said that “Content is king.” Content has become the new marketing buzz word in brand and marketing. CMO’s, Chief Marketing Officers are now aligned with CCO’s, Chief Content Officers. This is especially true for B2B marketers. If you are a CCO, CMO, CEO, President, Marketing Manager, Sales Manager or entrepreneur, you need to embrace content marketing.
Optimizing Your PDF Content Discover Missed Opportunities
Don't miss the opportunity to optimize all your content. PDFs need optimization too.
A Brief Guide To Social Media Optimization (SMO)
SMO, or Social Media Optimization, is one of the latest Internet marketing strategies. Social media websites have become vastly popular, with the dawn of Web 2.0 being seen as the dawn of the social Internet.
Using PDFs Correctly
Learn how to use PDFs with the most benefit and impact.
Attracting Potential Buyers
Successful marketing is about leverage, and the smartest activities you can engage in are those that bring clients running to you in droves, rather than painfully searching for clients one at a time. This article is an example of leveraging, but there are others.
Attracting Potential Buyers
Successful marketing is about leverage, and the smartest activities you can engage in are those that bring clients running to you in droves, rather than painfully searching for clients one at a time. This article is an example of leveraging, but there are others.

Other white papers Related Articles

How to Attract More Customers with White Papers
Writing White Papers is a very powerful way to attract more well-paying customers and clients. White papers offer a very unique marketing advantage in a very competitive marketplace.
How to Write White Papers for Credibility and Profits
White Papers increase credibility and profits . Marketing with White Papers as a part of your marketing strategy can create very quick and appealing results.
Best Practices: Creating a Successful White Paper Program
A white paper program is a curriculum of organizational elements and best practices that support companies in delivering a schedule of targeted, well-written white papers over a period of time. A white paper program helps differentiate a company’s approach to technology, positions the company as a thought leader, clearly defines the benefits of proprietary solutions to prospects and investors, and enhances credibility among business leaders and decision makers. This paper reviews best practices for creating a successful white paper program.
Is There Life Beyond Windows? Pros, Cons and Costs of the Major Operating Systems
This article looks at the pros, cons and costs of Windows, Mac OS, UNIX and Linux. It's a topic that generates a great deal of emotion, but there's no sense getting hung up on defending a favorite operating system. In the cold light of day, these are the bottom-line issues: Is a given OS the most productive solution for your business? Does it do everything you need it to do? Is it the most cost-effective option? And does it make sense to use more than one operating system on the network? This topic is the fourth in our 2009 white paper series: "Making every IT dollar count!" The full white papers are available on our website.

Virtualization: A Small Business Perspective
Virtualization is Gartner's Number One strategic technology for 2009. It's become almost a no-brainer for large companies and data centres. But does it make sense for small and medium businesses? The answer is yes, no, or maybe! That depends on whom you ask, and what you need. This topic is the fourth in our 2009 white paper series: "Making every IT dollar count!" The full white papers are available on our website.
Extended Warranties: Sensible Insurance or Waste of Money?
Paul Champagne saved the Canadian Department of Defence more than a billion dollars over a ten-year period by "ripping up a couple thousand extended warranties", according to Maclean's magazine (6 July 2009). That's a number that's hard to argue with. So we took a closer look at extended warranties: the pros, the cons, who really benefits from them. The conclusion? Extended warranties are a very expensive form of insurance. They are a cash cow for retailers, yielding profit margins of 50% and more. The benefit to consumers is dubious, to say the least. This topic is the sixth in our 2009 white paper series: "Making every IT dollar count!" The full white papers are available on our website.

Blog With Pizazz - Your WordPress Blog CAN Be Interesting
Have you ever found a blog on a subject that interests you only to find that you fall asleep while trying to read it? Blogs are not scholarly essays. They are not reports. They are not white papers. Be interesting and let your readers get...
Add Value, Demonstrate Expertise and Grow Your List - All in One
How can you add value for your prospect, demonstrate your unique expertise and grow your mailing list all at the same time? The powerful guerrilla marketing approach to do this is to create and use White Papers.

Add Value, Demonstrate Expertise and Grow Your List
How can you add value for your prospect, demonstrate your unique expertise and grow your mailing list all at the same time? The powerful guerrilla marketing approach to do this is to create and use White Papers.

How to Turn Your New White Paper into a Great Lead Generation Product
White papers are great bait to attract new customers, but too many companies use a "post and pray" approach. These ideas will help you turn that great new white paper into a useful sales tool.
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