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whitepapers Tagged Articles
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Free is Not Good Enough
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| Free is not always good enough when it comes to offering free offers online. The following persuasive tactics will show you how to grab people’s attention and MAKE people WANT your valuable freebies!
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5 Secrets of the Copywriting Masters
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| 5 secrets of writing killer, persuasive copy just like the pros do. |
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Viral Marketing - 15 Bulletproof Tactics to Attract Thousands of Customers Using Viral Marketing
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| Mention the word "virus" on the Internet and you'll most likely get people in a frenzy to update their antivirus software. But viral marketing is not dangerous to your computer or anyone else's for that matter. Quite the contrary, it is the kind of frenzy you should seek to create: about your products or services. Viral marketing is a form of marketing where news about your products, services, or company are spread by word-of-mouth, very much like a virus. Believe me, this is one bug you'd like everyone to catch. As word of what you're doing spreads like the flu, new customers naturally flock to your website to see what the hype is all about, thus boosting your chances of increasing profits. |
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The Economics of E-Mail
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| "E-mail is the single most important tool for business communication." Despite this, businesses may not step back to assess costs and cost-effectiveness of different types of e-mail systems. This article takes a look at the major e-mail options, their advantages and disadvantages.
This topic is the second in our 2009 whitepaper series: "Making every IT dollar count!" The full whitepapers are available on our website. |
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Total Cost of Ownership TCO of IT
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| Business owners too often don't factor in the total true costs of IT assets. Indirect, or "hidden", costs (lost productivity) are frequently higher than the more obvious direct costs (hardware, software and support). Detailed TCO calculations aren't practical for small businesses, but it's feasible and, we'd argue, critical, to understand and apply the general concepts of TCO.
This topic is the first in our 2009 whitepaper series: "Making every IT dollar count!" The full whitepapers are available on our website. |
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Strangling the Internet: Why Spam Matters and What It Costs
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| More than 70% of all e-mails are spam - that's 53.8 trillion per year! Spam is projected to cost $130 billion worldwide in 2009. The major cost to individual businesses is lost productivity through employees' time spent reviewing spam or searching for lost e-mails. This article looks at the cost of spam to businesses and reports that quarantining suspected spam costs 62% less than aggressive deleting policies.
This topic is the third in our 2009 whitepaper series: "Making every IT dollar count!" The full whitepapers are available on our website. |
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To Increase Sales You Must Separate The What from the How
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