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why customer focus Tagged Articles



To Be (Customer-Focused) - Or Not To Be... What a Question
This article provides a number of compelling reasons why leaders need to make Customer Focus a critical business strategy.

Other why customer focus Related Articles

Creating a Customer Feeding Frenzy - 4 tools that make you simply irresistible
Customers hate to be sold to, but they love to buy. The problem is that most customer-contact employees focus their attention on trying to sell, when instead they should be stimulating the customer's natural urge to buy. "Creating a Customer Feeding Frenzy" provides four ethical ways to stimulate emotional buying behavior.
Become a Customer-Focused Leader
In my recent articles, “To Be (Customer-Focused) … Or Not To Be…” and “Why Customer Focus Differentiates” I offer a number of compelling reasons for the strategic importance of making Customer Focus a critical business strategy. If you found these reasons compelling or you already knew in your gut that Customer Focus is strategically essential, then your goal must be to create a customer-centric culture throughout your company. If this is the case then you will need to embed customer focus into everything you do. This article describe t leadership qualities needed to create a cutomer-focused organization.
Start Your Own Stimulus Plan With Renewed Client Interaction
As anxiety levels rise with each new economic report, the quality of customer service seems to decline. The future will be here soon enough. Focus on the present. Your clients are the source of your income. They must be the focus of your efforts!
Focus Your Sales Process on Your Sales Behaviors and Sales Skills, Not Your Prospect’s Behaviors
Would you agree that most sales processes be them 3 step, 5 step, 7 step or even 12 step focus on the prospect or what I prefer to call the potential customer? Given that everybody is focusing on the potential customer and that probably 50% to 80% of all sales targets and goals are not met, would that not suggest a different focus is required?
Customer Focus in Process Improvement
A process is a series of steps completed to achieve a particular result. It is hard to imagine a process improvement effort that doesn’t start with a focus on that result with a question like “What is the purpose of this process?” - whether the customer is actually engaged or not. Sometimes we have a strong sense that our product or service is good. Sometimes we choose to “get our own house in order” before we step outside the organization. Sometimes we base the result on a prescription provided by the customer. However, sometimes, our focus may be misdirected to how we do the work without considering why it is done in the first place...particularly where slick new technologies are involved. But, without actually engaging the customer, we can’t really know how well the process is working to provide the customer what they need or want.
Learn To Focus - Turbo Charge Your Sales Results
The power of focus is amazing to me. If you want better results then learn to focus. If you want a more motivated team then learn to focus. If you want to happier customers and high customer retention rates then learn to focus!

The Law of Focus – Own a Word in the Customer's Mind
The key activity is to burn your way into the mind of customer by narrowing focus into single word or concept, explains Mike Farrell with aspenIbiz. FedEx put overnight delivery into minds of customer; Crest (prevents) cavities; Domino’s delivers (pizza). Read this post to learn how to develop focus and the key word or concept to burn into the mind of your customer or prospect.
The Realities of Service Excellence during Recovery
The primary focus of your company’s operations especially during a recovery period should be on having uniformly “Excellent Customer Service”. We define Service Excellence simply as “doing what you say you will do”. This involves setting customer expectations and then delivering on them. If Reality Exceeds Expectations then the Customer Will be Happy

The 3 Step Sales Process: Feature, Function, Benefit
Learn how to streamline your sales process and create a winning sales presentation. This 3 step sales process will not only help you to close the sale you are working on, it will ensure that you are selling the right product to the right customer. Making the right sale promotes customer satisfaction which is key to customer retention, and attracting new clients through customer based referrals. A “feature, function, benefit” focus results in a happy customer. A happy customer will provide you more advertising, marketing and promotion than money can buy, resulting in increasing your sales and generating a constant revenue stream.
Sales Training Tip of the Day: Focus on the Deal in Front of You
You need to focus on the deal that you have as opposed to the one that might never be. Professionalism, consideration and customer service must be your primary focus as a salesperson. If you forget these key values, when a customer is ready to buy they will forget about you.
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