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Linking Your Employees to Their Why Factor - Why Is That Important?
The best leaders are the ones who are focused on bringing out the best in their people – transforming lives. When someone has that as his purpose, the profits just naturally follow. Then the leader can determine their vision for the business based on their purpose. Dealing with what drives other people to action can be complex. There are 4 key areas that you will want to understand. Gathering answers to questions requires absolute confidentiality. When you’ve unlocked the “whys” for your employees, you will unlock some of the areas you haven’t been able to get to and become more efficient. Connect them to their “why.” In the process you’ll find out that knowing the “whys” will always move people beyond where they think that they can go. Always!
How to build a distributed marketing team
I have been working in the freelance marketing world for more than 10 years and have been considering outsourcing some of my projects to a remote team. I recently had the chance to sit down and speak with Josh Breinlinger, Director of Marketing for oDesk, and manager of their successful distributed marketing team to learn a bit more about the whats and whys of managing a team of remote workers. Here's what he had to say...
Preparing Your Product Expert for Tradeshows
The more complex your product is, the more likely you are to need a technical expert in your booth to explain the more arcane details. Even the best-trained marketing staff can’t always handle specialized questions. That’s why it’s essential that your booth staff include one or two people whose primary expertise lies not in marketing the finished product, but in creating and implementing the product design.

Selling Is All About The Whys
Make more sales by asking the right and answering the right questions that will help you establish trust and cultivate prospects.
Digging Deep into Needs with the Five Whys
Co-author of Rainmaking Conversations, Mike Schultz, explains how to uncover a prospect’s true problems and needs rather than treating its symptoms.

Beliefs, Feelings, Emotions: Leaders They Must Be Understood By Leaders
One of the characteristics needed in the new complex work environment is having the wisdom and broad perspective to see the big picture. By seeing the interrelationships of beliefs,feelings and emotions, rather than linear cause-effect chains and by seeing the overall processes required to accomplish the end rather than snap shots in a vacuum, most people will have a stronger and more valid belief in what he or she is doing. They will feel more connected and be better prepared to emotionally support the organizational effort.
Solve Problems Permanently Ask WHY
Someone once said that the real issue behind a problem, is one or more levels below the problem. So, solving problems by fire-fighting when they arise, is firstly, not going to actually solve the problem for good. And secondly, it's tiring, wearing, distracting and worse, it causes a really demotivating environment. Definitely not good - not good at all. So the best thing is to find out what's really going on, and to do this, you need to go deep. Here's how...

Other whys Related Articles

Leadership Beliefs Are the Initial Gap
When looking to the "whys" of not hitting the results, many look to the leadership skills within the organization or even within themselves. If leadership is about securing results using clearly articulated core values, then what is keeping those results from happening? Possibly, the answer lies within the beliefs of those involved?
How to build a distributed marketing team
I have been working in the freelance marketing world for more than 10 years and have been considering outsourcing some of my projects to a remote team. I recently had the chance to sit down and speak with Josh Breinlinger, Director of Marketing for oDesk, and manager of their successful distributed marketing team to learn a bit more about the whats and whys of managing a team of remote workers. Here's what he had to say...
ENJOY YOUR RETIREMENT MORE BY SUPPLEMENTING YOUR INCOME
Being a Baby Boomer myself, and nearing retirement age, my thoughts have been turning to how I am going to survive retirement while enjoying life to the full, and doing at least some of the things I’ve been promising myself during all the years of slogging away in various offices. I wrote this article to help those of you in a similar situation, and covers very simply the whys and wherefores, and what to do about them.

Linking Your Employees to Their Why Factor - Why Is That Important?
The best leaders are the ones who are focused on bringing out the best in their people – transforming lives. When someone has that as his purpose, the profits just naturally follow. Then the leader can determine their vision for the business based on their purpose. Dealing with what drives other people to action can be complex. There are 4 key areas that you will want to understand. Gathering answers to questions requires absolute confidentiality. When you’ve unlocked the “whys” for your employees, you will unlock some of the areas you haven’t been able to get to and become more efficient. Connect them to their “why.” In the process you’ll find out that knowing the “whys” will always move people beyond where they think that they can go. Always!
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