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Collateral Benefits of Search Engine Marketing
Don't forget about all the residual effects of your efforts during your search marketing campaign.

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Lesson #4: Test Your Product and Test Your Pitch
Almost every day, some new kitchen widget or another is released onto the market. A select few might become hit sellers, while the rest crash and burn as quickly as they were thought up. However, even where an entrepreneur finds himself with a successful product, rarely has he been able to transform it into an entire business. That is, of course, until Popeil came along.

Google Gadgets, Yahoo Widgets & Myspace Widgets: Social Media Marketing On Demand
Remember the film “Field Of Dreams” and the tagline “If you build it, they will come?” Well, the same goes true for a Google Gadget, MySpace Widget or Yahoo Widget. Social Media Marketing and Viral Marketing are the crux of the online industry. Create a great looking website, fill it with informative content and useful information and viola - you have something that people will want. Something people will even be willing to pay for.
Client relationships start with honesty
Selling your widget to a faceless public may deliver a (faceless) data base, but what if you want more than money from your business experience? More than money? Did you hear me correctly? After all, what is the purpose of doing business?

Up Sell you way to a Better Turnover
Up selling - selling a more expensive but better item than the customer first wanted. Simply show the customer a widget that's better, bigger, or faster than the one they was considering -- but with some special consideration such as a substantial discount, more favorable payment terms, extra options, or accessories.

How You Can Get Your Blog Featured in CNN, New York Times, Wall Street Journal, and Other Major Media Outlets
About six months ago I was looking at the web stats of one of our clients. His visits went from an average of 30 a day to 150. When I checked who was sending him so much traffic I was very surprised. It was CNN! I went to CNN’s website and I discovered that they have a widget at the end of some of their articles where they show related blog posts. My client’s post was there. I started doing some research on the subject and I learned how you can get your blog featured on CNN, New York Times, Wall Street Journal, USA Today, Newsweek, Time, Fox News, Reuters, the Washington Post, and CBS.
What is a Widget, Anyway?
Does your website have a widget? If you're scratching your head because you don't know what it is, you're not alone.
Great hires / bad hires: how to tell the difference BEFORE you make the offer
You hire someone. They don't work out. They leave. What is it that you remember and say about them in the past tense? It's rarely the fact that they didn't know how to work the numbers, or that they couldn't put the pieces of a widget together. No, it's almost always their soft skills that generate conversation-their personality, character and values.

Strategic Thinking for Leaders
The business environment today is constantly in flux and on the edge of volatility. No longer can business simply be the best at making a widget without also considering how to best transfer widgets to market before the competition. Superiority in the widget market is backed by an organizations ability to think and act strategically. This article explains the concepts of strategic thinking and planning and provides some practical competencies needed to develop the skills of strategic thinking.
A stand alone application for remote access of digital content
The LeapDrive TV widget allows the user to remotely access digital content from their online store (LeapDrive) for viewing and playing the data while they are watching TV. The solution allows the streaming of the music, videos and photos that are uploaded to their personal LeapDrive account.
Do you want score!
So how do we find our target market? First we must ask ourselves, what product or service do we have and what problem does it solve? You may have the best widget in the country but if nobody needs it, you will have boxes and boxes of the best widgets in the country, and no customers. Ask yourself, who needs my product and why do they need it? Both of these questions are the first two questions you need to answer.

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