|
|
Like this article? PLEASE +1 it! |
|
widget Tagged Articles
|
Lesson #4: Test Your Product and Test Your Pitch
| |
| Almost every day, some new kitchen widget or another is released onto the market. A select few might become hit sellers, while the rest crash and burn as quickly as they were thought up. However, even where an entrepreneur finds himself with a successful product, rarely has he been able to transform it into an entire business. That is, of course, until Popeil came along. |
|
|
Guerrilla Competitive Advantages
| |
| Everybody offers benefits in their marketing, but guerrillas stress those benefits that only they offer. That's where to hang your marketing hat. |
|
|
A lesson in marketing from my dear sweet wife
| |
| I was reminded today of a running joke I have with my wife. Occasionally, she will ask me to do some odd job or another and then immediately proceed to tell me just how to do it. |
|
|
Slash Your Marketing Budget
| |
| As CMO at Deloitte and then Starwood, I hated it when other marketers measured themselves by the size of their budgets. |
|
|
Adding Social Features to Your Web Site
| |
| The web has become a terribly social place and that raises the expectation of most web site visitors. The ability to add content, comment, rate, review, interact and share information found when surfing the web has become standard fare. |
|
|
3 Qualities of a Good WordPress Theme - WordPress Design
| |
| I recommend a WordPress design for all my clients with established businesses. Once you've used HTML landing pages and one-page websites to find out if there's a market, the next step is to build out more optimized and targeted web pages to attract more attention and get more traffic. This is where WordPress comes in. |
|
|
Four Easy Twitter Tools to Supplement Your Marketing
| |
| The great thing about Twitter is that it helps create a conversation with your clients and prospects and joint venture partners and other interested parties in a quick and fast-paced manner. Thanks to the 140-character limit, you've got to get to the point and move on very quickly. |
|
|
Is New+Improved Better?
| |
| You’ve probably been taught that the phrase “new and improved” are strong words to place in your marketing copy. People are supposedly always looking for an edge, so getting the newest thing will help them better. From the customer’s perspective however, does newer = better? |
|
|
What Makes Your Business Stand Out
| |
| When a visitor lands on your website, you have only a matter of seconds for your site to convey (a) what your site is about, and (b) give a compelling reason to stay and find out more, otherwise people leave. |
|
|
Ten Common Internet Marketing Mistakes, Part 1
| |
| What makes you sit up and take notice of some Internet marketing ads while totally by-passing others? A well constructed ad can be worth its weight in gold, so this two-part series looks at some mistakes to avoid as you prepare advertising copy for your next Internet marketing campaign.
|
|
|
Great hires / bad hires: how to tell the difference BEFORE you make the offer
| |
| You hire someone. They don't work out. They leave. What is it that you remember and say about them in the past tense? It's rarely the fact that they didn't know how to work the numbers, or that they couldn't put the pieces of a widget together. No, it's almost always their soft skills that generate conversation-their personality, character and values.
|
|
|
Retail Costing, FIFO, LIFO, Average COST?
| |
| Retailers live on their margins, so you obviously need to have a good understanding of your real cost of goods sold (COGS). Understanding your costs from your vendors will help you choose the appropriate method, as will your point of sale system. |
|
|
What’s the Difference Between Writing Articles & Media Releases?
| |
| Writing an article to boost your business expertise differs from writing a media release for free publicity. Find out what those differences are and how they can affect your results. |
|
|
The Marketing Secret That Will Determine the Success Or Failure of Your Business
| |
| You may say that customers should flock to your door because you have developed a better mousetrap. Sorry, but that is not how the world works. The company that wins the most customers is the company with the most appealing marketing message for their mousetrap, not the better mousetrap. |
|
|
Twitter Tools: The Definitive List of the Best Twitter Tools Ever
| |
| Are You On Twitter? Then You Need to Start Taking Advantage of the Best Twitter Tools. They Will Make Your Job Easier, Get More Followers than Ever and Give Your Business Wide Exposure.
|
|
|
Free Money to Pay Your Bills? Not Quite Part 2
| |
| In Free Money to Pay Your Bills? Part 1, we discovered how Matthew Lesko (and others) use word play and semantics to get you to buy their books believing you will obtain riches on someone else’s dime. In Part II we will discuss what you really are buying when you purchase one of these grant guides. |
|
|
10 Pieces of Business-Building Wisdom I Wish I’d Known Years Ago
| |
| It’s sad to say but true…Most of what you learn about starting and running a small business before becoming an entrepreneur is dead wrong! You can spend years figuring this out on your own (like I did), or you can read this article and benefit from my mistakes…
|
|
|
Make Your Website like a Flashing Neon Sign that attracts Visitors who can't stop Buying
| |
| Could you imagine going into the supermarket and leaving without buying anything? How many people do that today on your website – assuming they can find you? Maybe you think that having a website that encourages people to buy from you costs a fortune and that making it easy to find is only for the big guys! |
|
|
The Power of Recency and Frequency in Growing Your Small Business
| |
| The most powerful predictor of future behavior is past behavior. This article explains the predictive power of Recency and Frequency when marketing to your customers. |
|
|
Start Your Own Stimulus Plan With Renewed Client Interaction
| |
| As anxiety levels rise with each new economic report, the quality of customer service seems to decline. The future will be here soon enough. Focus on the present. Your clients are the source of your income. They must be the focus of your efforts! |
|
|
The Best Way to Launch a Product Online
| |
| For those who have been following me for a while, you know that I am a big fan of testing. There are two requirements for testing the success of a product online: you need to do it with as little money as possible and you need to launch it quickly.
Step 1: Register a Domain Name
I know, you can use a free blog and you wouldn’t have to spend $10 for domain and hosting. But people don’t usually buy from blogs or free domains with ads everywhere. Besides, if you don’t want to invest $10, you shouldn’t be running a business.
Step 2: Create a Landing Page
Do this yourself. Don’t spend money in professional web designers yet. This is the only page your website will have at the moment. Some tips about creating a successful landing page: |
|
|
How to write a killer business sales letter
| |
| To write a sales letter that does the job it is supposed to do and generate sales, there are several strategies you should use in every sales letter you write... |
|
|
Dropship Your Way To eBay Success
| |
| Dropshipping has been around since Sears first started selling goods from its mail order catalogs over a hundred years ago. However, the idea of dropshipping still confuses many people who don't understand exactly how the process works. |
|
|
Finding Your Cash Cow
| |
| Most of us are looking for the way to generate more money on a consistent basis. We’re looking for the “cash cow”, “money machine”, “passive income” or the “money magnet”. There are literally millions of ways to do this. What is most important is that you make the distinction that YOU are the money generator, not the business or the investment. |
|
|
Shattering the Rules of Public Speaking
| |
| Take your presentations from stiff and uncomfortable to fluid and relaxed! |
|
|
Using Technology to Market your Business
| |
| If you’re looking to make your marketing more fun and do something a bit different, there are all sorts of options out there now, thanks to technology. Even if you’re not particularly IT savvy, there are things you could consider that won’t cost a lot to do. I’ve highlighted five ideas below: |
|
|
Solving ‘Too Many Clients – Not Enough Profit'
| |
| Steve Leach teaches us how 20% of clients provide 80% of your profits and how to solve the challenge. |
|
|
Travel Savvy: Staying in touch for free or ET Call home
| |
| If you're not using Skype or an equivalent Internet-linked phone service for at least some of your communications, you're wasting money. But don't stop with Skype; the world is full of clever and free phone services riding on the coattails of the Internet to deliver your voice via ethernet to friends and family. |
|
|
Joining the Social Networks
| |
| This past summer, I made a huge time investment joining and learning everything I could about various Web 2.0 communities. I have several clients that will really benefit from participation in these communities, and I can’t coach very well if I’ve never played the game, can I?
|
|
Other widget Related Articles
|
Lesson #4: Test Your Product and Test Your Pitch
| |
| Almost every day, some new kitchen widget or another is released onto the market. A select few might become hit sellers, while the rest crash and burn as quickly as they were thought up. However, even where an entrepreneur finds himself with a successful product, rarely has he been able to transform it into an entire business. That is, of course, until Popeil came along. |
|
|
Google Gadgets, Yahoo Widgets & Myspace Widgets: Social Media Marketing On Demand
| |
| Remember the film “Field Of Dreams” and the tagline “If you build it, they will come?” Well, the same goes true for a Google Gadget, MySpace Widget or Yahoo Widget. Social Media Marketing and Viral Marketing are the crux of the online industry. Create a great looking website, fill it with informative content and useful information and viola - you have something that people will want. Something people will even be willing to pay for. |
|
|
Client relationships start with honesty
| |
| Selling your widget to a faceless public may deliver a (faceless) data base, but what if you want more than money from your business experience? More than money? Did you hear me correctly? After all, what is the purpose of doing business?
|
|
|
Up Sell you way to a Better Turnover
| |
| Up selling - selling a more expensive but better item than the customer first wanted.
Simply show the customer a widget that's better, bigger, or faster than the one they was considering -- but with some special consideration such as a substantial discount, more favorable payment terms, extra options, or accessories.
|
|
|
How You Can Get Your Blog Featured in CNN, New York Times, Wall Street Journal, and Other Major Media Outlets
| |
| About six months ago I was looking at the web stats of one of our clients. His visits went from an average of 30 a day to 150. When I checked who was sending him so much traffic I was very surprised. It was CNN! I went to CNN’s website and I discovered that they have a widget at the end of some of their articles where they show related blog posts. My client’s post was there.
I started doing some research on the subject and I learned how you can get your blog featured on CNN, New York Times, Wall Street Journal, USA Today, Newsweek, Time, Fox News, Reuters, the Washington Post, and CBS. |
|
|
What is a Widget, Anyway?
| |
| Does your website have a widget?
If you're scratching your head because you don't know what it is, you're not alone. |
|
|
Virtually Branding Your Business Techniques For Do It Yourself Online Success
| |
| If you want to succeed in business in today's world one of the first and most vital steps is branding. Of course, this has always been an important factor; but the advent of the Internet has made it perhaps one of the most vital components. Why? Because the Internet has made it fairly easy for anyone to brand their name and their product, which means the competition for recognition has increased 100,000 fold. You can inexpensively build the world's greatest widget and still go broke if no one knows that yours is the one that stands head and shoulders above the crowd in value and quality...and where and how to buy it. |
|
|
Great hires / bad hires: how to tell the difference BEFORE you make the offer
| |
| You hire someone. They don't work out. They leave. What is it that you remember and say about them in the past tense? It's rarely the fact that they didn't know how to work the numbers, or that they couldn't put the pieces of a widget together. No, it's almost always their soft skills that generate conversation-their personality, character and values.
|
|
|
Strategic Thinking for Leaders
| |
| The business environment today is constantly in flux and on the edge of volatility. No longer can business simply be the best at making a widget without also considering how to best transfer widgets to market before the competition. Superiority in the widget market is backed by an organizations ability to think and act strategically. This article explains the concepts of strategic thinking and planning and provides some practical competencies needed to develop the skills of strategic thinking. |
|
|
A stand alone application for remote access of digital content
| |
| The LeapDrive TV widget allows the user to remotely access digital content from their online store (LeapDrive) for viewing and playing the data while they are watching TV. The solution allows the streaming of the music, videos and photos that are uploaded to their personal LeapDrive account. |
|
Featured Article
Setting Goals Is Only Half Of The Battle To Achieving The Lifestyle Of Your Dreams With Your Home Business
by: Jay Kubassek, Jay Kubassek
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Popular Articles
The Importance of Master Data Management (MDM)
RULE YOUR BUSINESS LIKE A SHINE STAR
Five Ways to Show Honest Appreciation
The Importance of Master Data Management (MDM)
RULE YOUR BUSINESS LIKE A SHINE STAR
Five Ways to Show Honest Appreciation
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.