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Instant Intimacy
Whether your goal is to sell more widgets or make more friends, you'll be more successful the quicker you can connect with people. And of course, the more intimate the connection, the better. So let's discuss how you can capitalize on the many brief interactions at your next conference or social gathering.
Have you read Banker to the Poor?
If not, it was written by Muhammad Yunus, winner of the Nobel Peace Prize for founding Grameen Bank in Bangladesh.
Answer Questions Get Search Traffic
Keyword research tool Wordtracker recently added a cool free tool called Keyword Questions. I think this has some great SEO potential for small business marketers.
Adding Social Features to Your Web Site
The web has become a terribly social place and that raises the expectation of most web site visitors. The ability to add content, comment, rate, review, interact and share information found when surfing the web has become standard fare.
Use Affiliate Article Marketing
Using article marketing within Affiliate Marketing
3 Qualities of a Good WordPress Theme - WordPress Design
I recommend a WordPress design for all my clients with established businesses. Once you've used HTML landing pages and one-page websites to find out if there's a market, the next step is to build out more optimized and targeted web pages to attract more attention and get more traffic. This is where WordPress comes in.
7 Reasons to Use a WordPress Design For Your Business Website
I recently saw a statistic that 1% of all websites run on the WordPress blogging platform. There is good reason why that would be the case. Here are my Top Seven Reasons to Use WordPress for Your Business Website.
Stop Hiding from Your Buyers
Could it be you're inadvertently ducking your customers? This thought-provoking article may open your eyes to how buyers view you.
Ten Common Internet Marketing Mistakes, Part 1
What makes you sit up and take notice of some Internet marketing ads while totally by-passing others? A well constructed ad can be worth its weight in gold, so this two-part series looks at some mistakes to avoid as you prepare advertising copy for your next Internet marketing campaign.

Retail Costing, FIFO, LIFO, Average COST?
Retailers live on their margins, so you obviously need to have a good understanding of your real cost of goods sold (COGS). Understanding your costs from your vendors will help you choose the appropriate method, as will your point of sale system.
Extra, Extra, Dinosaur Sales Professionals Saved From the Edge Extinction
Ever heard of those sales professionals called Dinosaurs? You know, the ones that wine and dine their customers. Did you know that they are coming back?
Making People Want To Buy Your Branded Product And How Your Competition Effects Your Brand
Believe it or not your competition is usually only one of the small stumbling blocks to your success—you are. However, that does not let you off the hook when it comes to the old adage of “Know thine enemy.” Actually, your competition is not always your enemy, sometimes they can be your best friend—especially if their product is good quality and their brand name is not well imprinted onto society's conscious. Anyway, whether they have done a poor or fabulous job of branding their business for success you need to take time to research and study them, so you can know and understand what makes you special and why people should want to buy from you instead of them.

5 Secrets of the Copywriting Masters
5 secrets of writing killer, persuasive copy just like the pros do.

The Marketing Secret That Will Determine the Success Or Failure of Your Business
You may say that customers should flock to your door because you have developed a better mousetrap. Sorry, but that is not how the world works. The company that wins the most customers is the company with the most appealing marketing message for their mousetrap, not the better mousetrap.
Is helping others the best way to market your company?
There is a country song I sometimes hear called the Chain of Love by Clay Walker. It’s a nice little story about how helping others inspires others to help, and that one day the favor you started will return kind fate to you.
Are Telemarketers the only people that CALL YOU?
Picture this: You are sitting at your desk going through your To Do list and suddenly the phone rings, ¡§RING, RING!¡¨ Given you know how challenging lead generation can be, you say to yourself, ¡§Great this could be an opportunity I don¡¦t have to chase!¡¨
Study: 2.5 million U.S., Canadian Households ready to buy an Internet-connected TV
There have been rumors that Apple plans to release its own television set later this year. I’m dubious, though I’d like to see it, along with a real beefing up of the Apple TV. However, if Apple did make theie own television, they’d probably want to have built-in Internet access.
Entrepreneurs – Some Changes To Help You Survive The Recession.
Times are hard, business is slower and your profits are squeezed. You love your business and don’t want to go back to being a wage slave again – even if there was any work out there to be had! So how do you survive the recession?
Finding Targeted Keyword Phrases Your Competitors Miss
Finding keyword phrases your competition is missing is easier than you might think. Combinations of two and three word phrases are often overlooked by your competitors when vying for the top competitive terms. This missed opportunity may be a benefit to you to overcome your competition in the search engine rankings.

Entrepreneurs – Do You Really Need A Marketing Strategy?
Do you have Marketing Strategy? Do you, like many other entrepreneurs think that you don’t need one? Or do you just not know how to write your own Marketing Strategy? No surprises that a Marketing Strategy is a key part of your business strategy. So how do you write your own Marketing Strategy?
Entrepreneurs – Take The Ice Out Of Cold Calling
What is the best way to make a cold sales call to a business? Do you normally call up and ask to speak with the business development manager then go right into your sales pitch? Is there a more effective process you can use? Is there a way of becoming more effective?
Does Your Website Jingle
Because people are being saturated with marketing messages, your message needs to be on-target but also worth remembering.
Dramatically Improved Sales Begins By Being that Red Jacket in the Sea of Gray Suits
In sales during tough times and good times, you must stand out in the crowd. How successful you are at this goal will ultimately determine your sales success.
I Wish I Knew When I was Starting my Business
I wish I knew that someone distinguished business for me when I was younger. It would have made my life much simpler. But, like with all things in life, the most valuable information arrives at exactly the right time we need it to. It is my intention that this story arrives for you at exactly the right time.
Your Roadmap To Go From Employee To President In 30 MOnths
These 6 articles are the result of over thirty years of analyzing, interviewing and training thousands of managers and subordinates in every industry, from manufacturing to wholesale, retail construction, agriculture, service industries and health care. These articles are about how you can become a supervisor and move on to become a President of a company.

PROSPECTING - HOW TO GET PAST THE GATE KEEPER
In our telephone prospecting workshops the question often comes up…"How do I get past the gatekeeper on the telephone to reach the hard to get to prospect?" It’s a good question, because some prospects are more difficult to get to than others. So I have a few ideas for you that may help...
HOW TO GET PAST THE GATE KEEPER WHEN PROSPECTING
In our telephone prospecting workshops the question often comes up…"How do I get past the gatekeeper on the telephone to reach the hard to get to prospect?" It’s a good question, because some prospects are more difficult to get to than others. So I have a few ideas for you that may help...
Maintaining Your Business Website
If you want to be a web designer, be a web designer. However, if the key focus of your business is building widgets, it doesn’t take a rocket scientist to figure out that your time would be better spent building widgets, not Web sites
Basics of Search Engine Optimization part 2
In "Basics of Search Engine Optimization part 1" we looked at how search engines gather information from web sites and highlighted some common mistakes made by web designers in their build methods. In Part 2 we'll look at on-page tips for keyword placement.
Basics of Search Engine Optimization part 1
Having a website with no visitors is very much like having lots of corporate brochures designed and printed but never finding any prospects to distribute them to. All too often web designers build sites which, although attractively designed, will never rank well on the search engines for that company's product or service. This is because they may know lots about how to design something eye-catching and attractive but nothing about what search engines need to see for success in the search engine results pages ("SERPS"). This series of tutorials starts with an introduction into how search engines gather information from sites and highlights some common mistakes made by web designers in their build methods.

Disconnected Marketing in a Connected World
Many executives have an uneasiness about marketing they find difficult to articulate. In many companies, marketing is a group of "creative" people who spend lots of money on projects that have no measurable return on investment. They are a necessary evil rather than a source of competitive strength. If you share this sense of disdain, this article may help you articulate what you are feeling and provide some real answers to give you some direction in dealing with it.

If You Can Answer Yes to These 5 Questions, Don’t Need More Sales Training!
Most service sales people won’t last longer than 3 years. Of those that make it past the 3 year mark, 20% will barely hang on and 20% will be top producers.

Social Media…The Hunted Can Become the Hunter
Social media looks like a gold mine for marketing managers. Clean, clearly identified prospective customers. Low cost method of reaching these prospects directly...immediately. Only problem is they can come back on you just as easily.
Hit Pay Dirt with Prospecting Letters
Prospecting letters can uncover gold—but only if you observe these tried-and-true rules:

A Practical View of Mission and Vision Statements
Vision and mission statements - considered by some a fundamental necessity for every organization, while others view them jadedly as purely an academic exercise. So which is it and why such disparate opinions?

Top 8 Tips To Ensure Your Site Is Accessible
It's been widely reported that some website owners are facing the threat of legal action because they do not offer a website that is easily accessible for disabled people. But, even ignoring the legal threat, it is good business practice to ensure that your pages are accessible for anybody that wishes to view them.
Creating a Strong Internal Brand: You Can Take it to the Bank
Creating and nurturing a strong internal brand - and the employee engagement that it creates - seems to the overriding "secret sauce" shared by leading companies across industry sector. And these leaders have figured out that the strong internal brand doesn't simply result in a nice place to work - it has financial rewards as well.
Elliot Jones on SEM SEO PPC and SMO do you know your initialisms and acronyms
Online entrepreneurs should know their acronyms before setting up shop online. As the competition for search engine positioning reaches an all time high - perhaps looking at other avenues is the future? Online entrepreneurs could well benefit from taking a look at where their customers are looking on the net and tailoring their online activity accordingly - and those acronyms will prove invaluable! with SEM, SEO, PPC and now SMO - there are certainly a few to be getting your head around!
Article Marketing Doesn't Work
The experts disagree! Does Article Marketing work or doesn't it? Read on to learn the answer.

Other widgets Related Articles

Are you talking to me
Are you talking to me? Many businesses advertise in the local media without thinking about who really are the readers (although I’ll reference print media, the same applies for broadcast and their viewers/listeners, or outdoor/billboards’ viewers). Many business owners stand up at networking meetings and say “Hi my name is John from ABC. We sell widgets. A good lead for me is anyone who needs widgets.” In other words, you’ll sell to “anyone,” but you don’t know who “anyone” is. This is not an effective way to target your marketing activities. Your “advertising wastage” will be very high.
Instant Intimacy
Whether your goal is to sell more widgets or make more friends, you'll be more successful the quicker you can connect with people. And of course, the more intimate the connection, the better. So let's discuss how you can capitalize on the many brief interactions at your next conference or social gathering.
Misspelling to the Benefit of Webmasters
Long time ago webmasters understood one important thing that enabled them to get enormous number of visitors to their web-sites. It’s not a secret that people make mistakes while searching for some services or widgets in the Net. The spelling mistakes can benefit those web-sites that are to be promoted very fast and beat the competitors.
Maintaining Your Business Website
If you want to be a web designer, be a web designer. However, if the key focus of your business is building widgets, it doesn’t take a rocket scientist to figure out that your time would be better spent building widgets, not Web sites
Industrial Marketing in 2010 and Smart Marketing
If you make widgets, you know… gaskets, nuts and bolts, electronic components, stampings, motors, tools, machinery (big widgets!). If you survived 2009 and maybe even thrived, but your half way through 2010, how do you end the year with increased sales? Grant Markeing conducted a survey with industrial marketers to answer this question
Is Your Small Business Technology In Place?
Do you have the right technology in place to take your business to the next level? Whether you sell beauty supplies or manufacture widgets, a carefully executed technology plan can help you build and grow your online presence and ensure that your brand is easily recognized. Social media marketing can help local and global customers find you.
Strategic Thinking for Leaders
The business environment today is constantly in flux and on the edge of volatility. No longer can business simply be the best at making a widget without also considering how to best transfer widgets to market before the competition. Superiority in the widget market is backed by an organizations ability to think and act strategically. This article explains the concepts of strategic thinking and planning and provides some practical competencies needed to develop the skills of strategic thinking.
Do you want score!
So how do we find our target market? First we must ask ourselves, what product or service do we have and what problem does it solve? You may have the best widget in the country but if nobody needs it, you will have boxes and boxes of the best widgets in the country, and no customers. Ask yourself, who needs my product and why do they need it? Both of these questions are the first two questions you need to answer.

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