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The Deep Rooted Problems of Wikipedia
First I would like to start off by stating that this is most definitely not an article bashing Wikipedia. Wikipedia has done a great deal in disseminating information and knowledge to the world and on this point they should be commended. However, that is not to state that there are not some serious problems with the site. Many of these problems do apply to Internet marketers.

3 Steps to Affiliate Marketing Success
According to Wikipedia, affiliate marketing is a method of promoting web business merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his or her efforts.

Wikipedia for Patents

John Funk, an entrepreneur (I’m an investor in John’s newest company – Evergreen IP) and friend has a innovative proposal up concerning changing the rules on the current patent system. I’ve been on both sides of the patent aisle with John – we like to joke that early on in our relationship John’s company sued one of my companies (and then my company sued John’s company back) for patent infringement (the companies settled several years later for a cross license and $1 – much to the delight of the lawyers who got all the bucks.) Fortunately we got past all that crap and have developed a nice friendship.

Overnight success?
What's the opposite of that? An Overnight failure?

Ten Questions With Jackie Huba and Ben McConnell

Jackie Huba and Ben McConnell are the co-authors of Citizen Marketers: When People Are the Message. Their first book was called Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. As business advisors and speakers, McConnell and Huba have worked with Starbucks, Microsoft, Whirlpool, Discovery Education, PBS, and the Corporation for Public Broadcasting. They are also the authors of the award-winning Church of the Customer blog.

Brand as mythology
Just under the wire, L. Frank Baum's heirs have no copyright protection on The Wizard of Oz. As a result, there are Broadway musicals, concordances, prequels, sequels and more. All of which creates a rich, emotional universe (and makes the copyrighted movie even more valuable).

Whats The Best Corporate Structure For An Early Stage Company
I got the following question from a reader a week ago.

Ok - It's Called Enterprise 2.0
I hate the 2.0 label. Hate it hate it hate it. Hate it.

Two Hot Tools for Becoming an Instant Expert

The Internet offers so many opportunities to build and enhance your personal brand. There's no better way to let potential employers and anyone else know before you walk through the door that you're something special. Of course, to be a real expert on anything, the first prerequisite is deep familiarity and facility with your subject matter. But after that, it's all about finding ways to show people your expertise.

Publicity...Everything Changes But the Tool

As the world turns so does the hot and not communications tools. We jump from print, online news; websites, blogs, microblogs. Proponents of each will swear that "this is the source, the tool that will rise to the top and become the news source of choice." But when you want to be informed (or better yet when YOU want to inform) you think of the lowly, maligned press release. It's not dead. It's just that so few can do the darn thing right. Let's look at the facts and do it right...

Context is Everything - ideas for increased productivity - Part1
How come "Context is Everything" is getting more and more attention these days? And what does it exactly mean also in the context of time management and stress management? This is exactly the question this article is going to go into - illuminating the topic with three very different examples. Enjoy the read!

Who Else Wants to Discover the Truth Behind MLM Pyramid Schemes?
In this article I will help quell the fear of Pyramid Schemes by adding Truth to the paranoia that plagues Network Marketing and Home Based Business Franchise industries. Many believe that 'network marketing', 'MLM' and 'pyramid scheme' are synonymous, and this is just pure misinformation and fear, and often times ignorance.

7th of the 10 Kurlan Sales Management Functions
There isn't a person in the company who must work more on developing relationships than an individual in a sales management role, whether it be a line level sales manager or the World Wide VP of Sales. But developing a relationship does not mean that one should become friends.

8th of the 10 Kurlan Sales Management Functions
Systems and processes are your sales infrastructure - everything that is not your people. A lot of us use the two words interchangeably. So what is the difference between systems and processes?

Social Networking Tips to Blow Your Competitors Outdated Marketing Techniques Out of the Water!
The new world of communicating via social networking offers many innovative marketing techniques that should be implemented in any business's integrated marketing campaign. It may take a bit of time to implement any new techniques, but as you become more familiar and proficient in conducting this way of business, you will see its impact.

Computer Obedience Training
A laugh at myself

How To Create Links For Your Internet Marketing
Link building is still counted as among the most effective approaches in driving web traffic. Many SEO web developers, programmers and IT specialist believe that the potential of links will still be recognized in internet marketing several years from now.

Travel Industry Communication Trends
As technology continues to evolve, opportunities abound and the world is becoming 'flatter'. This article addresses recent developments in wireless and internet technologies, as well as some future expectations and how they will effect you in your day-to-day activities.

...and by gosh, this Web 2.0 & Social Media stuff is fabulous for selling knowledge!

When you blow all the smoke away, knowledge is the only thing any of us has to sell any more. That's always been the case for a consulting-type business, but today, profitably selling even the most commoditized of commodities requires lots and lots of knowledge. It's all about finding and/or purchasing and/or packaging and/or shipping and/or installing and/or applying and/or maintaining and/or disposing of and/or... It's all about the intellectual content. It's the knowledge, stupid!

OBSESSION, Why It Is Good For You And How To Use It To Your Advantage
Do you remember having a song in your head that you just couldn't get rid of it, then you walk into a store, and low and behold, the same song is playing? - Or, how about that constant thought that doesn't seem to want to leave you alone, and when you wake up in the morning, there it is again, and you wonder, what the heck?

Travel Industry Communications Trends
As technology continues to evolve, opportunities abound and the world is becoming 'flatter'. This article addresses recent developments in wireless and internet technologies, as well as some future expectations and how they will effect you in your day-to-day activities.

E-assessment is More Than Test Creation
As the assessing part of eLearning, the tests creation and participation is just the method. We really need the test results of the e-assessment to evaluate how students learnt.

Behavior Based Safety - fact or fable
What is BBS and how is it different to behavioural safety? How does behavioural safety evolve within an organisation? How can you know if BBS or behavioural safety will work in your environment?

The Ascent of Earned Media
Brands and marketers are rapidly leaving the orbit of “paid media” dominance and entering the gravitational pull of the age of “earned” and “social media

Would a wiki work?
A recent study conducted by CSO Insights indicated that poor sales knowledge management is hitting the top and bottom lines of companies in extremely negative ways. These included high sales rep turn over, longer sell cycles and lower win rates.

Is helping others the best way to market your company?
There is a country song I sometimes hear called the Chain of Love by Clay Walker. It’s a nice little story about how helping others inspires others to help, and that one day the favor you started will return kind fate to you.

6 Simple Steps To Naming Your Lifestyle Business
If you are ready to start your own lifestyle business, but stuck on finding a good name for it or just wondering how to come up with a catchy name that hasn't been taken yet, you'll find your answers here. These six simple steps will help you find a great name for your business - something fitting, catchy and not boring.

The Secret Behind the Success of Work at Home Gurus
The success of the internet marketing giants of the web 1.0 era is that they have embraced the power of the web to harness “collective intelligence”. Companies like Yahoo, Google, eBay, Amazon, Wikipedia, and del.cio.us are leaders in the internet marketing realm because they allow users to contribute to the expansion of their business.

Brand equity vs value
In light of recent major financial brands going 'belly up' in more ways than one, brand value is taking on a whole new light!

Bootstrapping Your Start Up Business.
You're better off spending money on only those things you absolutely need until you have established your business as viable. Once you have done this, you can enter the arena of capital formation through equity funding. You'll have a much better story to tell your potential investors AND a much greater likelihood of getting financial backing.

The Greening of Expectations
Consumers are increasingly seeing the green movement, not just as a quality of life issue, but as a survival issue as well. Here's why business should, too.

Sales Coach: High Level of Empathy In Selling Important?

Empathy is defined by Wikipedia as: “the capacity to recognize or understand another’s state of mind or emotion. It is often characterized as the ability to “put oneself into another’s shoes” or in some way experience the outlook or emotions of another being within oneself. Empathy does not necessarily imply compassion, or empathic concern because this capacity can be present in context of compassionate or cruel behavior.”

Use the Power of Social Media Promotion to Supercharge Your Traffic
A well-run social media campaign can drive huge amounts of traffic to a website and can determine whether a new idea, website or startup ultimately takes off or not. The top five social media sites, and five effective rules for social media optimization are covered in detail.

The New Renaissance is here: it's called

The new Renaissance is upon us–only this time around, it’s called “Web 2.0″ or “Social Networking.” Just like the 14th-17th century Renaissance, in which that era’s artists, scientists, writers, thinkers and inventors exploded with revolutionary art, science, words, thought, and inventions, so it is today, in the 21st century, that the Web is exploding with the spirit of communication, creation and collaboration.

Are You a Thought Leader
Random Thoughts On Life and Entrepreneurship

Attract Prospects with Easy Web 20 Techniques

The Internet is my best friend for attracting new prospects. In a flash my name and an article I’ve authored have “gone viral”. I’m promoted all over the world and I’m suddenly the expert everyone wants to talk with. Leads start flowing in from people I’ve never met and new opportunities abound. Is it magic? No! It’s Web 2.0, and you can do it too with little investment other than your time.

E-assessment, Say Goodbye To Paper-based Test
E-assessment is gradually getting the better of paper-based test in teaching and learning. It will play an important role in teaching and learning.

No Way to Treat “Friends” Facebook Nation gets its Magna Carta
The granting of Facebook nation’s Magna Carta by King Zuckerberg, is the result of a popular revolt that nearly instantaneously spread globally among its 175 million netizens with significant impact on public relations professionals

An Exciting Trend For Online Income Ideas And Opportunities
This is an exciting big trend that is taking the internet by storm that may be helpful to you when it comes to generating more income online.

What is Social Media Marketing?
As a marketer, I find this topic overwhelms and confuses many business owners. Quite frankly, even in the marketing world - the jury is still out on the trends. But rest assured - social media is not going away. As our children grow up and take over corporate North America, the names of the tools may change, but the overall usage will only become more and more in use.

The Meaning of Integrity
We hear many people in business talking about integrity these days. This article sheds some light on what integrity really means and why it is the mark of all true leaders.

Xenophobia and You
If fear lies at the root of every midlife crisis (and it does), then what steps must we take to defeat it? Overcoming cultural bias is a primary strategy.

Do You See What Everyone Else Sees On Your Website?
Your website is up and running. It looks great, and you get an email from a website visitor: “I wanted to let you know that your graphics on your site look strange…you might check it out.”

An Introduction to Web 3.0
Web 3.0 is the new generation of the World Wide Web, through which Web 2.0 technology joins hands with the Semantic Web, making it possible for humans as well as machines to access and use the information stored in the Web. With Web 3.0, machines will be able to perform tasks requiring human intelligence, reducing our time and effort on the Internet dramatically.

Promote Your Site Using Squidoo: 5 Strategies For Success
Squidoo is a web 2.0 website that allows users to build web pages, or lenses that give users interesting information--think friendster meets wikipedia. It has become a handy work at home tool. But besides being able to showcase your knowledge, Squidoo lenses can earn top Google rankings in the search engines. What this translates to is a load of traffic for your website.

Don’t Avoid the Chance to Check Job References
I am often asked by prospective clients, “How important are employment references today? Are they really worth the effort? And, if I put forth the effort, will anyone share this seemingly sacred information anyway?” My answers to these questions are: “Extremely important. Absolutely. And, again, Yes.”

Celebrity Branding You: Tweeting … and Why it’s Not Just for the Birds
You’ve probably heard the buzz-terms “social media” and “social networking” more times than you care to count; although if you’re like most people, you still haven’t figured out what it means or how you can use it to increase your celebrity status, and, most importantly, your profits.

Forget Sales Training
The basic ingredients for success on the retail sales floor may not be all that complicated.

Politics Religion and Sex
The religion of retail. The real truth about retailing today and a new look at why it "ain't so bad." A brief expose on the myths and realities of running today's retail sales floor.

Hot Selling Devices Spell Great Insecurity Opportunities

OMG your iPhone tracks your movements. Well yes your Android does to and the wireless companies and Homeland Security and Facebook and Google and Mom, Dad and ..... How do you think you get those neat coupons when you walk by the store? How do you think your phone service knows how to deliver a call or your email server to deliver your spam. You probably can't remember the last time you were alone...really alone. Sure you thought so but you silly boy/girl ! Getting off the grid is getting even more difficult. Sometimes it's a bad thing but overall well just don't get paranoid...you're really boring to follow.

Unique Selling Proposition Little Things Can Make A Difference
Your unique selling proposition defines you from the competition. In sales little things mean everything.

Online communities are useful for SEO
An online community is a term that can be used for a variety of social groups interacting via the Internet.

Small Business SEO
Do you have a small business that has to compete with larger corporate conglomerates vying for market share on a daily basis? If you said no, then you may need to reconsider your niche. If you said yes, then search engine optimization is something worth investigating.

Using SEO Marketing Analysis to Assess your Competition

Before you enter a competitive online market, you need to understand who the major players are so you can (a) fly under the radar and learn from the trail they left behind and (b) look for patterns to formulate ranking strategies from their nearest competitors. Like any good SEO management campaign, it starts with strategic planning, but without knowing what to look for when assessing the competition, then how can you possibly expect to surpass them?

SEO Basics
Sometimes SEO is all about the basics, particularly in regard to search engine rankings. Relationships are important, such as the relationship between contextually relevant content and someone who really enjoys reading it. This relationship is the basis of relevance and relevance is the core function of search engines and how they rank documents in their index.

The Power of SEO CopyWriting and WritingThemed Content

Did you know that achieving high rankings in search engines has more to do with content than on-page or off page factors alone? Contrary to popular belief, one of the most powerful SEO secrets is related to content development and the ability to focus the topical theme of your site to target a specific niche. Writing themed and relevant content essentially toggles search engine spiders, who are constantly scouring the web for related material to share with others.

What Is LinkedIn – Can It Help Me Promote My Website?

LinkedIn is a social networking website that is geared specifically towards business members. It enables users to build up a network of existing and new business contacts (called connections). However, it goes a step further than this. When you add a new connection, their connections and the connections of those connections will also be added to your network. This provides the professional business person with incredible scope to amass an impressive network of business contacts.

Everyone is all a-twitter about Twitter.
What is Twitter and how can it benefit your business. Don't miss out on this hot new marketing technique.

Creating a Culture of High Performance

Heroes in sport may be compared to leaders in organizations. How the members behave and perform is often a result of the example set by leadership. For instance, if a company’s set of published standards are that it values responsibility and accountability, but management often does not abide by these stated principles, employees will, as a consequence, feel it is alright to do the same, thus fostering a culture of deception contrary to the stated value. What kind of culture exists in your organization? Does it contribute to the personal goals that you, as a leader, have or envision for yourself and your company? Do changes need to happen in your culture, values, beliefs and norms in order to stay competitive and achieve high performance in today’s radically changing business environment?

Some professions, such as software developers, regularly utilize the similarity heuristic. For software developers, the similarity heuristic is utilized when performing debugging tasks. A software bug exhibits a set of symptoms indicating the existence of a problem. In general, similar symptoms are caused by similar types of programming errors. By comparing these symptoms with those of previously corrected software flaws, a developer is able to determine the most probable cause and take an effective course of action. Over time, a developer’s past experiences will allow their use of the similarity heuristic to be highly effective, quickly choosing the debugging approach that will likely reveal the problem’s source. Definition from Wikipedia, the free encyclopedia

Revealed: Secrets That Most Advertising Agencies And Sale Reps Hope You Never Discover

Most businesses choose advertising venues recommended by their advertising agency, or base their decision on which media representative shows up on that day. They are often sold the worst kind of advertising because it matters more to the agency how much the seller will get in commission, not how effective the ad is for the buyer. If you are looking for fast food readily available over the counter, there is always a McDonalds or KFC just around the corner. Like the truly great restaurants, you will need some skills and guidance to find the most effective and affordable advertising venues. These venues aren’t openly promoted, no commission is paid out, and there are no sale representatives.

Why Your Business Needs a Blog
This Article explains you about Why your business needs a Blog. Every business, regardless of its size, needs a blog.

Why Facebook and LinkedIn are Good for Your Business
Have you been hearing all of the buzz about social networking? Feeling confused? Don’t worry, you’re not alone. The great news is that it isn’t as complicated or time consuming as it may seem.

The Employee Free Choice Act - What You Need to Know
The Employee Free Choice Act is currently pending legislation, and if passed it may throw organized unions into a frenzy.

How to take Strategy and Turn It into Results
Nothing great has ever been achieved without strategy. Strategy is what builds skyscrapers, wins super bowls, launches space shuttles and puts companies on the Fortune 500 list. Yet if you were to ask many business owners to define strategy, they would fall short of being able to tell you what it means. The word probably exists as one of the most misunderstood words in business language.

The P Word
You guessed it, procrastination! Procrastination by definition is to put off intentionally the doing of something that should be done. It also means to put off intentionally and habitually.

Making A Strategic Plan Work For You
Most successful companies have a strategic business plan. This plan provides a frame work that the senior executives use to move their company forward. Wikipedia defines strategic planning as " an organization's process of defining its strategy and making decisions on allocating its resources to pursue this strategy, including capital and people. "

African Stock Market Opportunities Online
The stock markets in Africa have shown incredible growth over the last few years. There are a lot of investors around the world interested in both information and analysis of the stocks, companies and countries where the exchanges are located. Invariably, entrepreneurs flock to where the money is and you start seeing some interesting websites show up.

Social Media Principle 8 – The Behaviour is “Social”
When it comes to Social Media just remember that technology changes but people stay the same. The behaviour's social. The out-take is esteem"

What is Web 2.0 - A Simple Explanation
So everyone is talking about web 2.0, wikis, social networks, social bookmarking. but what is this Web 2.0. What is Web 2.0 in simple, practical business terms.

The SEO Halo Effect
The halo effect is a cognitive bias that occurs when a person's positive or negative traits seem to "spill over" from one area of their personality to another in others' perceptions of them. (as defined by Wikipedia)

Repurpose Your WordPress Blog Posts on YouTube
Do you know that six billion videos were viewed in January 2009 on YouTube and according to Wikipedia, "It is estimated that twenty hours of new videos are uploaded to the site every minute..." Today YouTube is ...

What is SEO and Why Your Business Needs it - Part I
If you have a business website, perhaps you have heard about SEO. If not, here’s what Wikipedia has to tell about SEO – It is the “process of improving ranking in search engine results.” SEO is an internet marketing strategy that can help you to promote and market your website on the World Wide Web.

Maximize Your Search Engine Ranking By Writing
You're probably thinking "what is search engine optimization?" Here's the official answer according to Wikipedia: "Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results." Say what!

Concept of Software-as-a–Service
As per Wikipedia, "SaaS" could be defined as a software delivery model in which software and its associated data are hosted centrally (typically in the Internet cloud) and are accessed by users using a thin client, normally a web browser over the Internet.

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