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A Turkey Vulture?
When business owners are tired of experiencing the ups and downs, “feast or famine” of seasonal business cycles, the pressures of price wars, the ineffectiveness of conventional advertising and the long hours and hard work, they look for alternatives. And that’s when they are vulnerable to the schemes and dreams out there that often look like soaring eagles but are, in fact, turkey vultures.

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How Experts Are Born
Let’s talk about becoming an expert. First of all, what is an expert and why is it important for you? As an Entrepreneur, positioning yourself as an Expert allows you to become a big fish in a small pond, you don’t need to be known all over the world to make money, you just need to be known in your specific niche. Think of it like cream rising to the top, people begin to know and trust the real estate agent that has a column in the newspaper and was interviewed on TV, or has a real estate TV Show in their local area. Often times, increasing your status to being the Expert in your specific field, can earn you 100,000 to over 1,000,000 in products and services sold annually. Customers come to you because you’ve earned the reputation as being the “best” in your field.

Expertise
As consultant and trainer I always teach the value of being an expert. There’s no doubt that as an expert it’s just as important to be an expert in not just product knowledge, but in your subject matter as well. This knowledge helps your confident in front of a customer or audience. It also gives you the ability to ask excellent and relevant questions. You can quote famous people and books to position yourself as an expert, but you can’t fake expertise very long.

A Hobby To Stay Sane for Entrepreneurs
Thys van der Merwe in Richards Bay, South Africa, told me how his hobby of taking pictures of wildlife and landscape helps him become a better software programmer, and perhaps a more successful entrepreneur to boot.
How to Become Your Industry's Leading Expert in 30 Days
Many solo service professionals wonder how they will ever become known in their industry, given the easy access to the abundance of information found online. How do you create trust and authenticity with your target market and be seen as a real, true expert rather than as a sham? One of the easiest and quickest ways to do this is by interviewing experts in your industry. Here are the 10 steps you can follow to help you become your industry's leading expert in 30 days by conducting expert interviews:

Becoming an Expert With Personal Branding
There is no one definition that accurately portrays how every person defines the term expert. As a fairly subjective term, personal branding can go a long way toward generating the needed reputation that a business owner must have in order to be seen as an expert. To become known as an expert in any field, people need to understand how much you know about the topic, how successful you have been with it and how much experience you have with it.

Sarah Palin Belongs on Fox Not Discovery
Palin's disrespect for the environment has damaged Alaska's wildlife and endangered Alaska's natural heritage. Ironically in March 2010 Discovery Communications announced that Palin was to host her own TV show on the beauty of Alaska." Palins position on the populist conservative media outlet Fox is entirely consistent with her right wing persona, but not with a nature show on Discovery. Alaska, beluga whales, Defenders of Wildlife Action Fund, Discovery Communications, endangered animals, polar bear, sarah palin, wildlife, wolves, Zaslav
Teleseminars - A Formula to Find Experts to Be Your Featured Guest
Adding expert sessions to your teleseminar mix is a great way to create a win/win all the way around when done right. However, many people completely mess up when approaching an expert. Learn how to avoid common mistakes.
Canadian Franchisee Financing & Getting The Right Finance For A Franchise - Possible In Today’s Economy? Here’s how!
Information on franchisee financing in Canada . Become a do it yourself expert in solving finance for a franchise . A how to with some expert help!
Four Tips on Hiring a Video Forensic Expert
Because video forensics experts are not created equal, there are several things to be aware of when choosing a video forensics expert to help with litigation. Examine your need, the video forensic expert’s experience, the video forensic expert’s communication, and cost.
Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012
"You're not an expert when you say you are. You're an expert when others say you are." told to me by Ardath Albee of Marketing Interactions
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