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Exceeding customers’ expectations?
If I hear "Oh let's exceed our customers' expectations" one more time I will scream. Usually my response is: ‘Why don't we just meet their expectations in the first place?' Too many times the marketing hype (the promise) does not always connect with the sales expectation set up by the sales team, which doesn't always translate into a service experience we were promised in the first place. We are often left disappointed, jaded and, if it happens more than once, cynical. Too many of us have stories of where we have been let down by businesses not fulfilling our expectations. We see broken promises, exaggerated claims, hollow offerings, no real value!
Marketing, sales and service silos why?
For people in the communications industry it is appalling that there is a lack of real communication occurring between their marketing and sales departments. All too often I see departments vying for budgets, leadership, ideas, etc. Some people believe marketing drives the engine and sales are irrelevant, or sales are king and what is marketing anyway? It's not just the sales people. Some organisations don't even know the difference between marketing and sales or don't see the connection between the two in the first place.

Other william t brooks Related Articles

Selling Tips Dealing With Difficult Prospects
A couple years ago during Small Business Week I met Bill Brooks and learned about The Brooks Group. Bill is another one of those people who I "listen to" - and more importantly "HEAR" when he speaks. In the October IMPACT Sales Bulletin from The Brooks Group, Bill authored an article which discusses "difficult prospects" and the reasons they give you such a hard time. I found the article to be "right on target" and wanted you to have the benefit of this insightful article that follows below:
Collaborate
Managers Who Share Power, Have More Power “It’s Good to be King !” – Mel Brooks, History of the World: Part I

Revving its Engines: Harley-Davidson Goes Hog Wild
After the success of their first three models of motorbikes, Harley and the Davidson boys all plunged themselves wholeheartedly into the newly formed company. Walter Davidson became the company’s first president, while his brother William handled much of the human resources, and Arthur handled sales and the establishment of a dealer network. William Harley served as the company’s chief engineer and treasurer. Together, the four worked day and night to get their business off the ground and running. “We worked every day, Sunday included, until at least ten o’clock at night,” recalled Walter Davidson. “I remember it was an event when we quit work on Christmas night at eight o’clock to attend a family reunion.”

How to Do The Impossible: Create a Paperless Life, Never Check Voicemail Again, Never Return Another Phone Call…
“I must create a System, or be enslav’d by another Man’s.” -William Blake
William Hewlett and David Packard Quotes
William Hewlett and David Packard Quotes
A Funny Sales Training Story
Then the fun began… After the first night with his 15 people William came back and reported no sales. Nothing new there for William. It only gets funnier. At work the next day only 11 of his people showed up for work and I questioned William who proceeded to inform me that he was weeding the garden and he was just keeping the best people. Well that night he came back with his crew and again there were NO sales. Again no surprise.

William Wrigley Jr. Quotes
William Wrigley Jr. Quotes
William Harley
Of all the truly remarkable small business success stories, the story of William Harley is one that inspires and moves people to action. Born in Milwaukee, WI in 1880, William S. Harley became lifelong friends with his neighbor Arthur Davidson. The product of their friendship would impact several generations, inspire a strong subculture and in some ways a nation: the Harley-Davidson motorcycle. In 1901 William drew up plans for what he called a "bicycle motor." In essence this was a small motor meant to be attached to a bicycle and propel it. No motors really existed at the time so all parts for this motor were handmade at a friend's shop by Arthur and Bill Davidson. This is starting from the ground up on the level of extreme.

Order Should Not Be Taken For Granted ...
This, from David Brooks in yesterday's New York Times, is, to my mind, brilliant beyond measure-especially the 1st of the two paragraphs I reproduce here:
David Brooks’ Weirdest Sentences
From the LRB, the weirdest sentences in David Brooks’ The Social Animal:

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