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William Wrigley Jr. Quotes
William Wrigley Jr. Quotes
The Father of Chewing Gum: The Early Years of William Wrigley Jr.
William Wrigley Jr. was just 29 years old when he used his life savings of $32 to start up his own soap manufacturing business. After experimenting with selling both soap and baking powder, Wrigley Jr. finally found his niche in chewing gum. He did not invent it, but he did go on to build the top chewing gum manufacturer in the world, bringing it for the first time to the masses, first in America and then around the world.

Other william wrigley jr Related Articles

Revving its Engines: Harley-Davidson Goes Hog Wild
After the success of their first three models of motorbikes, Harley and the Davidson boys all plunged themselves wholeheartedly into the newly formed company. Walter Davidson became the company’s first president, while his brother William handled much of the human resources, and Arthur handled sales and the establishment of a dealer network. William Harley served as the company’s chief engineer and treasurer. Together, the four worked day and night to get their business off the ground and running. “We worked every day, Sunday included, until at least ten o’clock at night,” recalled Walter Davidson. “I remember it was an event when we quit work on Christmas night at eight o’clock to attend a family reunion.”

A Funny Sales Training Story
Then the fun began… After the first night with his 15 people William came back and reported no sales. Nothing new there for William. It only gets funnier. At work the next day only 11 of his people showed up for work and I questioned William who proceeded to inform me that he was weeding the garden and he was just keeping the best people. Well that night he came back with his crew and again there were NO sales. Again no surprise.

The Father of Chewing Gum: The Early Years of William Wrigley Jr.
William Wrigley Jr. was just 29 years old when he used his life savings of $32 to start up his own soap manufacturing business. After experimenting with selling both soap and baking powder, Wrigley Jr. finally found his niche in chewing gum. He did not invent it, but he did go on to build the top chewing gum manufacturer in the world, bringing it for the first time to the masses, first in America and then around the world.
Chewing Off a Piece of Success: Wrigley’s Gum Starts to Taste Even Sweeter
He had tried selling soap, and he had tried selling baking powder, but it was not until Wrigley Jr. started offering two free packages of chewing gum with each baking soda purchase that he realized he had stumbled upon the winning product. With the gum even more popular than his first two products combined, Wrigley Jr. launched Wrigley Chewing Gum in 1892 with a mission to bring chewing gum to the masses.
Lesson #1: “Everybody likes something extra, for nothing.”
When Wrigley Jr. first arrived in Chicago in 1891, he knew that the $32 in change that was jingling in his pockets was not going to take him very far. But Wrigley Jr. had something else going for him that could rival even the deepest pockets: he had enthusiasm, energy, and talent as a salesman. It was those qualities that were going to help him come up with the idea that would get his company off the ground to a running start.

Lesson #2: Practice “restraint in regard to immediate profits”
Friends and foes alike thought Wrigley Jr. had gone mad at times, giving away free products relentlessly as he was prone to do. But what other saw as irresponsible, Wrigley Jr. saw as a concerted effort to take a long-term view with regard to his business and its success. After all, he had already put in years of hard work learning everything he could under his father, and he was not about to throw in the towel any time soon.

Lesson #3: “Tell ‘em quick and tell ‘em often”
Wrigley Jr. was one of the first corporate heads in America to realize and understand the power of advertising. A natural promoter, Wrigley Jr. devoted more time and energy to selling his products through ads and gimmicks than his competitors ever thought necessary or wise. When it came to advertising, Wrigley Jr.’s motto was, “Tell ‘em quick and tell ‘em often.”
Lesson #4: “Even in a little thing like a stick of gum, quality is important.”
From a little stick of gum, to a baseball club, to an entire island, Wrigley Jr. proved he was a man devoted to doing his best, to being the best, and to maintaining the highest standards of quality.

William Wrigley Jr. Quotes
William Wrigley Jr. Quotes
William Harley
Of all the truly remarkable small business success stories, the story of William Harley is one that inspires and moves people to action. Born in Milwaukee, WI in 1880, William S. Harley became lifelong friends with his neighbor Arthur Davidson. The product of their friendship would impact several generations, inspire a strong subculture and in some ways a nation: the Harley-Davidson motorcycle. In 1901 William drew up plans for what he called a "bicycle motor." In essence this was a small motor meant to be attached to a bicycle and propel it. No motors really existed at the time so all parts for this motor were handmade at a friend's shop by Arthur and Bill Davidson. This is starting from the ground up on the level of extreme.

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