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Earn Money Working Online: Marketing with Podcasts
Originally derived from a combination of "broadcasting" and "iPod" podcasting, according to the New Oxford American Dictionary, is "a digital recording of a radio broadcast or similar program, made available on the Internet for downloading to a personal audio player." The general accepted definition however, has expanded to include video as well as audio.

9 Practical Reasons Why Web-Audio is a Necessity
Many business people are scared-off by an assumption that multimedia solutions like audio are expensive - but that is just not the case. Audio is far more cost-effective than video, animations, and other labor intense rich media creative. If you hire the right people who know what they are doing, you can have an audio presentation professionally produced and incorporated into your website for a budget within the reach of any serious marketer.
Adding Audio to Your Website
Website audio is a great way to enhance your visitor's experience and to deepen the selling relationship. This article discusses the use of website audio and provides suggestions on what you need to get started.
The Capitalist With A Heart: The Early Years Of Brett Wilson
When Brett Wilson was in university, he persuaded a local dancer to re-enact Lady Godiva’s infamous horseback ride across campus as a stunt. Campus feminists were none too pleased, but they would be proud of Wilson today. The self-described “capitalist with a heart” has made a name for himself not only as the “nice” Dragon on CBC’s Dragon’s Den, but also as a savvy businessman, and a generous and innovative philanthropist who divides his time among his many passions in life.

Lesson #2: “I watch and learn. And I’m still watching and learning.”
Armed with both a Bachelor of Engineering and an MBA, Wilson has taken his fair share of educational courses, but the one he found the most valuable was one called “Consumer and Buyer Behaviour”. “It helped me understand things like product differentiation,” says Wilson, “how to make marketing memorable; advertising; the impact of brand logo and positioning, and post-purchase dissonance.”
Lesson #3: “Think outside the job market”
As a student at the University of Saskatchewan, Wilson took a life-changing outdoor survival skills training course in western Canada. It was as far removed from the insides of his business school classrooms as he could get, but today Wilson considers it nonetheless just as important for his business success.

Lesson #4: “My hope is to the see the benefits of my labour spread out in the community”
Perhaps it is the fact that his mother was a social worker who opened Wilson’s childhood house to anyone that needed it. Or, perhaps it is the fact that he survived an advanced case of prostate cancer in his early 40s. Whatever the reason, Wilson has committed much of his adult life to giving away much of the money he has worked so hard to make to a wide range of charities.

The Dragon Makes Nice: How Wilson Made His Money – And Then Gave It Away
In 1997, before Wilson had become something of a household name thanks to his appearance on CBC’s Dragon’s Den, he had already been ranked one of Canada’s Top 40 Under 40. Now in his 50’s, Wilson could surely sweep the title for this decade as well. How did this small town Prairie boy make it in the world of big business – and with a big heart to match?
Audio Evidence
Original digital audio files must be used when admitting audio recordings into evidence in any court proceeding. Copies that have been removed from their native environment can not be authenticated and can not be used as evidence.
How to Build a Marketing Message People Listen To
When professionals speak they must think in terms of marketing. Marketing is a process that enables you to engage individuals by sharing value based information that aid in developing relationship. Over the last 30 years one of the best methods for establishing this value is with an audio logo. Similar to the manner in which Coke or Nike uses logos to initiate and sustain brand, your audio logo can provide similar.
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