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Katie Yeakle, Co-Founder of AWAI, Shares What It's Like to Start a Copywriting Company
Intriguing interview with the Co-Founder of American Writers & Artists Inc. (AWAI), Katie Yeakle, on her experience with starting her company.

Other winning sales letters Related Articles

A Sample Sales Letter that Works
Sales letters are a dime a dozen. But sales letters that really work are few and far between. Here is a sample sales letter from the "Copywriting Chiropractor," Dr. Greg Nielsen.
The Anatomy of a Sales Letter
Sales letters work best when you have something to sell. You make an offer. Too many sales letters from smaller businesses are of the "Hi my name is..." school. When it comes right down to it, I'm busy; I don't care if you just started this wonderful venture because you love to serve people. What can you do for me right now?
The 'Being Efficient' Myth In Sales
You need to take time to soften a decision-maker with appointment confirmation notes and telephone calls. Also, a series of direct mail softening letters, faxes, e-mails and endorsement letters need to be sent before and after a sales presentation to reinforce the benefits that you have demonstrated.
Should You Use Sales Letters Before You Cold Call
Remember the numbers game? Well, that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result.

Appointment Letters – Small Business Tips to Get Your Foot in the Door
Many small businesses struggle with writing letters to potential clients trying to get an appointment with them. But it doesn't have to be as difficult as it may seem. As a professional copy writer, here are my top 10 tips for effective appointment letters.
Copywriting For the Female Market
Did you know that women make over 80% of the buying decisions (even of products we think of as male) yet the sales copy techniques commonly used were developed in the 1920's when women weren't the buyers? Lorrie Morgan Ferrero has rewritten the recipe and she shared this with me on a recent interview. Here is Lorrie's recipe for adapting your sales letters to appeal to the female buyer: The important thing to know is that the way sales letters are traditionally written works.
Where Does Winning More Sales in Business Start?
Winning! What a great word. To explore winning more sales in business begins with a sound business model. In the book, "Corporate Canaries," Gary Sutton addressed the warning signs when your current business model is not working.

How to Avoid Becoming a Digital Prospecting Lemming
My article “Prospecting Letters Still Open Doors” sparked quite a response from readers recently and I just have to share their ideas with you! They disclosed their best secrets for using letters to gain access to some of their toughest prospects.
What are the elements of a good sales letter?
Thinking about sending out a sales letter to your contacts this year? Before you do, stop and put in place some things that will prevent you from making some of the basic mistakes that sales letters tend to have in them.

How To Write Killer Ads and Sales Letters!
Do You want to learn how to write winning ads and sales letters? These tips will help you get leads to succeed in any business venture you are in
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