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2008 PR Trends - What's In, Out, and New for the New Year?
Public relations will become a necessity for almost virtually any and every business, no matter how big or small. Here is how you can stay above the PR curve for 2008.

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The Art of Distribution
One of the important insights that the Startups 2006 panel hammered home was the importance of distribution for consumer-facing startups. (By the way, an astounding 13,000 people watched this video during the first week.) Many people use the word “distribution” as if it were a tactic when in fact it is a goal. Any bozo can say the word as if it’s a magic bullet; the test is the ability to achieve distribution. Here are my thoughts.
Brand as mythology
Just under the wire, L. Frank Baum's heirs have no copyright protection on The Wizard of Oz. As a result, there are Broadway musicals, concordances, prequels, sequels and more. All of which creates a rich, emotional universe (and makes the copyrighted movie even more valuable).
Tracking Your Media Coverage
Your press release is ready to go. You have decided which audience you want to target and determined that your release is going to newspapers, magazines, internet wire services, and television and radio stations. You decided to pay the Acme Marketing firm to professionally write your press release. As a part of their writing the press release, they will also do the distribution for you. This saves you time and money. But how will you know if the release was picked up by any of the media outlets on your distribution?
What I Learned From Sam The Border Collie Dog
Sam was a very intelligent, smart and active dog. He was a real live wire! Here is Sam’s last year in his words. What can you learn?
Why Salespeople Fail and How You Could Have Predicted It
The companies at which this salesperson had prior success were with brands you know well, that everyone in the world already carried, with established distribution. All he had to do was grow what had already been established by others before him. After all, how much new distribution had to be created for Oscar-Mayer Wieners?
Sales Training – Salespeople Tips on Crossing the Barbed Wire Fence of Sales Reluctance
Sales people can be fenced in with sales reluctance, like barbed wire. The thorny fences keep people (and animals) both in and out of certain areas. There are options for salespeople to cross over barbed wire, sales reluctance, with less pain than from the reluctance itself.
Want Greater Longevity? Check it out
Update on the latest brain science revelations. If you remember one new thing today - let it be "The neurons that fire together, wire together."
Palms Shopping Mall, Changing Retail Distribution in Nigeria
South Africa owned, Nigerian managed 'The Palms Shopping Mall' launched in 2005 is a major contributor to changing retail distribution and ultimately the retail experience for Nigerians, particularly the growing middle class to affluent. The Mall's opening provided significant channels of distribution to allow manufacturers reach buyers who are ready and able to spend.

Reinventing the Partnership with the Manufacturer
Distribution will always play a role in the supply channel. Manufacturers just can't do what distribution does effectively. But, distributors must recognize that change is upon them. They too must adjust to the evolution taking place in the supply chain. Today's distributors have the opportunity to reinvent the relationship and create a model that is mutually beneficial to both parties.

The Power of Yes!
You probably already know that positive people are more fun to be around; that it doesn't feel good when people say 'no' to you; and, that being open-minded is generally better than being critical or close-minded. But what you may not know is just how overwhelming the evidence is a 'yes' mentality can help you in almost every aspect of your life and business. My aim is to hit you hard and repeatedly with the 'yes' hammer until it's permanently embossed on your head and in your mind. My hope is that you re-wire your knee-jerk reaction for a 'yes' auto-response -- or better yet, you re-wire your brain so that you consciously choose a 'yes' or 'no' response with no knee-jerking at all!
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