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How to compose an effective email newsletter
One of the key elements in building relationships with clients (and prospective clients) is constant contact. But as plain a concept as it is, simply keeping in touch can be a tricky feat. By now, surely every modern business has at least a basic understanding of the potential impact of electronic communication, but how effectively do they use it? This article will outline a few of the foundational elements of building a successful email newsletter campaign...

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Nine Ways to Spend Less on Marketing & Communications Consultants
It is wise to hire experienced consultants to help develop communications. Time is money, however, and an unstructured approach can cost you plenty. These points will help you control costs, and ensure that projects are on time and within budget.
BE A MAESTRO OF CORPORATE POLITICS
Learn the skill of handling the corporate politics in your company. Those executives, whose power is supposedly unquestioned, would be wise not to believe it. Those of their subordinates, who believe they have no power, would be wise to read on.

Wisdom vs. Knowledge
How many people have you met who have an immense amount of knowledge, are like walking encyclopedias but aren’t very wise? And how many people are very simple and don’t have a wealth of knowledge or information but are very, very wise? How wise are you and those you hang out with?
Protect Your Ideas With Copyrights and Patents
A wise man once said, "The biggest difference between a copyright and a patent is the number of lawyers it takes to do the paperwork." There is a point to be made there, mainly that if this wise man had paid his attorney to copyright that tidbit of wisdom I probably would have had to pay him five bucks to use the quote.
Using the Right SMB Sales Approach
The sales approach to employ in the SMB accounts depends upon a number of factors, such as the culture of your organization, the offerings you sell, and what the customer needs from you in the sales process. Knowing when to use a solution sales approach versus a consultative sales approach is a dilemma that confronts many sellers and directly impacts your odds of success.

Franchising - Current Economy Offers Great Incentives
As we approach the new year, many prospective franchisors wonder whether developing a franchise operation is a wise decision with the U.S. mired in a recession. Conversely, prospective franchisees wonder whether purchasing a franchise makes senses given the current economic climate. The quick answer to both...
Five SEO mistakes to avoid
The online marketing world is developing at a tremendous rate every single day and along with it, the way we approach search engine optimization. In such a dynamic environment it is par for the course that there are going to be some fundamental principles that fall by the wayside, that is why we thought it wise to compile a handy little checklist for those of you who like to stay on top of things. Common SEO mistakes to avoid include:
Learn the Powers of Effective Communication
My father once told me how a wise old owl sat on an old oak tree; the more he saw the less he spoke and the less he spoke the more he heard so why cant we be like that wise old bird? I never understood what he meant until I started work.

Operate ahead of the Power Curve
Do you suffer from deadline panic? Many people struggle in a world where they seem to get important things done just at the last minute and often feel rushed and not able to do their best work. A wise mentor of mine taught me a simple trick that has profoundly changed the way I approach work and provided many benefits to me over the years. His advice was to "operate ahead of the Power curve." This means get the bulk of work on any project or assignment done immediately after it is known, then you can relax and finish the work having a high quality job done early. For some examples of how this theory works and descriptions of the benefits, see the attached article.

Worry vs. Concern
I believe that concern is worry with action. Worry in and of itself does nothing other than diminish focus. Concern has the potential to release creative solutions to the obstacle that one is facing. I heard a story about an elderly monk who was training a number of younger monks learning to live their dedicated lives of service. One of his pupils came to him and told him that he was so weighted down with all of his worries that he could not perform his tasks. The old, wise monk said, "I have a gift for you. It was given to me by an old and wise monk when I was your age. This gift has allowed me a life of grace, peace, and focus."

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