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Lesson #2: Connect with Your Customers
“To be a really successful entrepreneur, you must constantly strive to understand your customers. You must also appreciate them and care about their happiness, ” says Stewart. “There are no people more important to me in my business life than my customers.”

Snap, Crackle, and Pop to Success: How Kellogg Built a Cereal Empire
He dropped out of school and was always considered to be the “dim-witted” child in his family. So how did this boy so destined for failure rise to become one of America’s most well-known entrepreneurs?

Lesson #2: Use Your Consumers As Your Secret Ingredient
“The reality is that consumers don’t need our s---,” says van Stolk. “People get fired up about Jones because it’s theirs.”

Finding Your Currency
"What if I don't have much to offer?" You know, I'm shocked and a bit sad by the number of people who ask that when I explain that to build strong relationships -- the kind that will consistently grow sales, boost your career, or just pack your social calendar -- you have to give, give, give, and not keep score. (Click here to read Keith's "Don't Keep Score" column.

A Few "Talent Lessons" from the Arts
Been meaning to publish this for a while. If we are in an Age of Talent, then we can turn to guidance from arenas where the Big Idea of Talent has been standard fare for eons. Namely, the likes of the arts. I put together a single PPT slide called "A Few 'Talent Lessons' from the Arts." You'll find the content (pretty self-explanatory) below—and then another tiny Special Presentation. To wit

Believe It or Not: An Original Take on Leadership
Dov Frohman is a pioneer in the semiconductor industry. Among (many) other things, he started Intel Israel and was largely responsible for the growth of Israel's potent high-tech sector. With Robert Howard, he has written a truly original book on leadership, Leadership the Hard Way: Why Leadership Can't Be Taught—and How You Can Learn It Anyway.

The Soul of Wit
According to a series of psychological studies discussed on Psychology Today, research participants are able to successfully communicate sarcasm and humor in a mere 56 percent of emails—and most of the senders had no idea their attemps were so ineffective.

A Great Example!
Nearly twenty years ago, a young man started working for the Trump Organization as a driver and a security guard. He had a terrific work ethic, natural smarts, wit and an engaging personality that matched his unmistakable Queens accent. His name was Vinny Stellio.

The Search for Perfection - How it Can Ruin Your Sales Efforts
Sometimes perfection is good but sometimes there is a strange dark side. First the good and then, in the fifth paragraph, I'll share the frightening dark side with you.

The Finishing Touch: How to Craft Titles that Sell
When you’re perusing the shelves at your local bookstore, what’s the first thing you notice about almost every book you pick up? The title!

C-Level Selling Tip 9 - Overcoming Executive Intimidation
Powerful people make everyone nervous, but if we don’t deal with it as sales people, we’ll be stuck with subordinates that stall our progress and mislead us on what it will take to win the sale, project or contract.

The Real Definition of Keywords
Undoubtedly, you have been reading about online marketing and keep seeing references to keywords. So, what exactly are keywords? Here is a definition of keywords and some advice.

The Key Elements of Search Engine Marketing

When it comes to search engine marketing, there are a wide variety of ways to go. Here are the top approaches, to wit, the key elements of search engine marketing. Pay-per-click marketing is the simplest form of search engine marketing. It is also the most expensive and the least credible. With “PPC” marketing, you are simply paying for the placement of a small ad on the search engine in question.

Social Networking -- How Your Social Networking Habits Determines Your Business Success or Failure
It occurred to me as I look around and see what people are and aren't doing with their social networking that this is actually a microcosm of your entire business. So how do you approach your social networking and what does it say about the rest of your business?

The Curse of Conditioning
Discover how ideal conditioning sets you up for success and negative programming paves the way to failure. Learn how to develop and winners frame of mind!

Finding a Legitimate Online Business Opportunity
The internet is the land of opportunities as people all over are looking online for work during the current recession. Here are a few things to keep an eye on when trying to find a legitimate online business.

How to explain what your business does
About 6 months after I started in business, I remember attending a sales course. I had one specific question and to my utter frustration, it wasn’t answered on this course. You see, I had been attending a lot of networking events and the favourite question there is “so, what do you do?”

The Fifteen Most Common Publicity Mistakes Businesses Make
While many business owners understand the importance of publicity, many of these businesses are making common mistakes that are taking away from their publicity efforts. By being aware of these mistakes, you'll be able to make the most out of every publicity opportunity.

Three Simple Referral Marketing Strategies
I personally know of several very successful small businesses that don’t spend a dime on advertising? Why? Because they have implemented a referral marketing program that automatically brings in more clients than they need. This article discusses three referral strategies that will help you do the same.

"How To Avoid The most Costly Mistakes Most People Make When Negotiating - Part 2
Part 2 of this fantastic look at the best ways to ethically win in negotiating.

Loving the Man in the Mirror
Self esteem goes beyond just doing good deeds. Our memories hold images and feelings from the past that collect and weigh us down. Get rid of them!

Inter-personal Inter-ruptions
When difficulties arise in interpersonal relationships, you have choices. These choices are less about what you choose to do about it, than how you choose to interpret it.

Who is Killing the Energy
Energy is a key force in fast paced and modern business. Who is in charge of the 'Energy'?

The Painting
I have been posting several articles and blogs about faith lately, so I decided to give you something fun to play with this time for a lighter focus. Here is an exercise that will help you visualize yourself in the most positive way.

How To Advertise Your Business For Free

I said over twelve years ago, that the low-cost or free advertising potential of the internet provides a level playing ground that allows most anyone to have an at-home business. However, neither then or now, does low-cost or cost-free translate into a free ride. In order to succeed online you must put in time, money or pardon the expression–-sweat equity. It’s truly not at all like the Kevin Costner movie Field of Dreams where "If you build it they will come." Someone, somewhere, somehow is going to have to promote, promote, promote!

Double Your Sales
Double Your Sales without gaining new customers or increasing your marketing costs

How to Earn an Income While Staying at Home
This article discusses different way's you can earn an income while staying at home.

What Kind Of Car Are You?
Learn more about your co-workers with this easy question.


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