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Lesson #1: Slay the Dragons Standing In Your Way
Today, there are hundreds of millions of Harry Potter books in print around the world. Each book in Rowling’s series has also been on The New York Times, USA Today, and Wall Street Journal bestseller lists. But when Rowling first began to seriously pursue her writing career, the story was a much different one than that.

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Financial Models for Underachievers: Two Years of the Real Numbers of a Startup
My buddy at Redfin, Glenn Kelman, decided he wanted to bare his financial soul so that other entrepreneurs could get greater insight into the witchcraft called financial modeling. In this two-part posting, he reveals his numbers and his lessons. They are eye-opening for most entrepreneurs.

Lesson #2: Put a Little Magic into Your Thinking
When Rowling first approached publishers with her manuscript about a boy wizard, she was welcomed with a barrage of criticism. Many of those criticisms she could do little about. For instance, how could she make her story less fantastical when the very concept behind it was all about magic and wizardry? But there were other criticisms that Rowling took to heart and tried to fix. After all, she knew success was often times much like a game; if you wanted to reach the end, you had to play by the rules.

Elliot Jones on Search Engine Opitmisation, What to look for in dynamic sites
There’s no doubt that search engine optimisation is here to stay. Indeed, it has finally staked its claim in the mainstream marketing mix, after years of being doubted and misunderstood as a form on online marketing witchcraft. But how do things work when you want to search engine optimise a dynamic website? Read on to find out some of my pointers...
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