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| ”What I do is who I am” Chris Schenkel. Several years ago I heard about an ad placed in a sports magazine advising hunters how not to scatter their shots. The ad said, “For one dollar we’ll give you that information.” Many people sent their dollar and the advice was, “Just use one shot.” While the ad was deceptive, and I’m certain many of the respondents were irritated at being taken in, the advice was good.
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