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Appointing a Public Relations Agency: A How-To for SMEs
Your business has finally reached the point where your secretary/PA has told you that writing press releases was not in her job description. This is the time to seek help from a public relations professional. This white paper covers in-house versus outsourced, method of operation (retainer, per project or hourly rate), budget, objectives and agency selection.

Why You Should Enter Awards
Winning a business or industry award provides independent recognition of your expertise and success. And if promoted well, it allows you to stand out from your competitors. Reasons why organisations should enter awards include the opportunity to raise the profile of the company, demonstrate you are well-run and successful, attract media coverage, increase the company's appeal to potential investors and be seen as a good employer, which can help attract top flight staff. Winning is also a fantastic morale booster for everyone and sometimes provides a valuable prize.

Publicity and Promotion
Before you set out to plan a media relations campaign, you need to know what media your target audiences are interested in and reading.

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