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Stop thinking ROI and start thinking ROW (Return on Women)
"While women control over 80 percent of all purchases, over 70 percent of all advertising is created by men."

Other women conference Related Articles

Don't Be Casual
Coming out of the Venture Capital in the Rockies conference, I was pleasantly surprised with how solid most of the presentations were. There was plenty of pre-conference preparation, practice, and iteration from the companies presenting – and it showed.
The Conference Commando
Do you attend business conferences? How much planning do you do beforehand? Where is the value in the conference for you. Andy Lopata looks at a recent event he attended and how he made it the most rewarding conference of his career.

GCD Explains Direct Mail Basics
Women from all over the country recently participated in a marketing conference geared specifically for women who own small businesses. Gail Clanton Diggs, of GCD Writing and Marketing, spoke with the group about the basics of direct mail.
Women and Men are Different: Financially Speaking
Men and women think differently, especially about money. Although both men and women are concerned about security; many women think about what money represents, where men tend to think of what money can buy. There is no right or wrong, we just think differently. Money has no gender, anyone, man or woman can earn, spend, save or invest it. The results of a survey of 1,000 spouses conducted for Money Magazine, found men and women had dramatically different ideas about who does what with the family finances and what is important to their partners. 27% of men believe their wives think having the right investments is very important. Yet nearly half of the women surveyed say it is important. 45% of men say that having cash for emergencies is very important to their spouse, when in reality 67% of women believe it's crucial.

HR Technology Conference- Closing Thoughts
Last Friday I was able to participate in the final day of the HR Technology Conference in Chicago. I've shared some of my thoughts on the benefits of attending the conference from the perspective of networking and today I'd like to share some ideas about the sessions I was able to attend and some general thoughts on the conference:

An Audience with Procurement
Recently I was approached by the head of CISP Australia (Chartered Institute of Purchasing and Supply), Jonathan Dutton to be their after dinner speaker at the Women in Procurement Conference on 19 June 2008. This was a new event on CIPSA’s calendar which provided a unique educational and networking opportunity for those interested in the advancement of women within the procurement profession. While procurement has traditionally been a very male-dominated profession, an increasing number of women have achieved success and recognition in recent years. The conference aimed to examine the challenges women face as they try to make their way in this male-dominated environment and what lessons can be learned from those who have successfully gone before them.
Women Entrepreneurs Setting the Pace
Women today, have a much more entrepreneurial, gutsy spirit, than they did 40-50 years ago. I have been a successful entrepreneur since 1986, and I have seen for myself the number of women that take bold step into the world of entrepreneurship, often driven by the desire to spend more time with their families, and these women are setting the pace for what is possible, for women and men alike.
Price is what you pay. Value is what you get.
I recently had the pleasure of attending and speaking at the 6th CIPS Australasia Annual Conference for the procurement profession. It was my third invitation to speak at a CIPSA event in my capacity as a professional representing the sales profession. The theme for this conference was ‘Managing Volatility’. A key message I gleaned from the conference was Value Management rather than the narrow band width of Cost Management.
You Have the Right to...Have Male Friends!
Right #9 You Have the Right to...Have Male Friends! For some of you this statement could be controversial so let me clarify. When you live your life with integrity - i.e., you have good personal ethics and you have developed a reputation of trust - then having male friends will not be seen as a threat to your existing relationship with your man. Having friends of the opposite sex is important in many ways. In my seminars, when I talk on the topics of Leadership, Coaching, Team Building, Parenting, and Communication, I recognize the fact that men and women do all those things equally, but differently. I take care that every seminar contains what men need to hear and what women need to hear...and they're different! When I walk into a big networking event at a conference or a chamber of commerce, I see women talking and sitting
Women Entrepreneurs Are Changing The World
The world is changing, there are more and more women becoming entrepreneurs. It is so exciting and inspiring to see some of the women as they overcome huge obstacles to not only change things for themselves but also for their community and the world. Women entrepreneurs have different values, passions and beliefs than men. It is because of these differences that women entrepreneurs are changing the world. Right now more and more women are becoming leaders.
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