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How Telling Your Story Can Generate More Sales
The real heart of copywriting is your story.

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The Push and Pull of a Vision
As a child I had this wonderful vision of myself standing in front of a class teaching. I even remember “seeing” myself surrounded by young students eagerly asking questions and then being energized by my answers -the students were so excited in fact that they went on to become great scientists, writers and statesmen or women. Yes, I dream in Technicolor!!

Old Mutual and South Africa’s Department of Trade and Industry (DTI) Launch $12.9m Microfinance Initiative, Isivande Women’s Fund (IWF)
The Department of Trade and Industry of South Africa has teamed with Old Mutual Group’s Masisizane Fund to launch the Isivande Women’s Fund (IWF), financing women-run enterprises in the country. The new fund is the result of a 2006 study conducted by the DTI’s Gender and Women Empowerment Unit, the International Finance Corporation (IFC), and FinMark. The study found that although women are more responsible managers of credit than men, they only receive 30 percent of loans, with black women receiving the least funding.

Are You Too Big for Your Britches?
I have seen, to my dismay, many women in business put themselves upon a pedestal and snub peers whom they consider to be of no use to their business. They feel that they are more of a true woman business owner than some other women, basing this all on the type of business the other women own and run. These women in business are making a huge mistake, in my opinion. Not only are they losing potential networking opportunities and a chance to learn valuable lessons, but they are also creating a bad reputation for themselves.
How to Achieve the Appropriate Tone in Your Written Communications
Years ago, business writers wrote all their communications in a formal tone that sounded the same throughout the piece—passive verbs, jargon, and the editorial “we” were all characteristic of this business writing style. Only radical writers broke away from these established business writing principles.

Women and Men are Different: Financially Speaking
Men and women think differently, especially about money. Although both men and women are concerned about security; many women think about what money represents, where men tend to think of what money can buy. There is no right or wrong, we just think differently. Money has no gender, anyone, man or woman can earn, spend, save or invest it. The results of a survey of 1,000 spouses conducted for Money Magazine, found men and women had dramatically different ideas about who does what with the family finances and what is important to their partners. 27% of men believe their wives think having the right investments is very important. Yet nearly half of the women surveyed say it is important. 45% of men say that having cash for emergencies is very important to their spouse, when in reality 67% of women believe it's crucial.

Women Entrepreneurs Setting the Pace
Women today, have a much more entrepreneurial, gutsy spirit, than they did 40-50 years ago. I have been a successful entrepreneur since 1986, and I have seen for myself the number of women that take bold step into the world of entrepreneurship, often driven by the desire to spend more time with their families, and these women are setting the pace for what is possible, for women and men alike.
The 5 “M’s” Necessary for Entrepreneurial Women’s Success
In launching my new Breakthrough Vision Marketing division that offers women entrepreneurs, consultants, writers, and practitioners marketing support to achieve success in their ventures, I’ve discovered some telling statistics about the success entrepreneurial women have achieved thus far, and the challenges women continue to face in creating financial success in their endeavors.
Advice on What Earnings to Expect after SEO Copywriting Training
SEO copywriting is fast emerging as one of the lucrative career options. Freelance SEO writers can earn up to $150 per article. It only requires a short training to learn the skills and to have better chances than other freelance writers who do not know the intricacies of SEO.

5 SEO Tips that All SEO Content Writers Should Follow
In addition to knowledge of the industry, Web Writers should know their clients as well. Some standard rules likely to cater results for almost all SEO campaigns. Learning these golden rules will help aspiring and practicing web writers.
Women Entrepreneurs Are Changing The World
The world is changing, there are more and more women becoming entrepreneurs. It is so exciting and inspiring to see some of the women as they overcome huge obstacles to not only change things for themselves but also for their community and the world. Women entrepreneurs have different values, passions and beliefs than men. It is because of these differences that women entrepreneurs are changing the world. Right now more and more women are becoming leaders.
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