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wooden horse Tagged Articles
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An Introduction to Trojan Horse Marketing
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| Let me introduce you to a marketing principle called Trojan Horse Marketing. The reality is, when people see a marketing message or a promotion, their walls go up further.
Trojan horse marketing works in the real world. Why? Because even if your prospect has strong walls and fortresses, when they see your Trojan horse, they see it as a gift from heaven, and they bring that gift inside the barriers. That’s what Trojan Horse Marketing is about.
It’s about how to position your marketing as a Trojan horse; as a gift; as a welcome distraction from life; as an answer from heaven. |
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Other wooden horse Related Articles
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Business Blogs
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| …Are We Flogging a Dying Horse? |
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An Introduction to Trojan Horse Marketing
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| Let me introduce you to a marketing principle called Trojan Horse Marketing. The reality is, when people see a marketing message or a promotion, their walls go up further.
Trojan horse marketing works in the real world. Why? Because even if your prospect has strong walls and fortresses, when they see your Trojan horse, they see it as a gift from heaven, and they bring that gift inside the barriers. That’s what Trojan Horse Marketing is about.
It’s about how to position your marketing as a Trojan horse; as a gift; as a welcome distraction from life; as an answer from heaven. |
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Machine Gun Marketing
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| Ok, I am going to rant a bit over an honest mistake but in this day and age, I wonder what demographics this company is using? Several months ago, I started receiving a very high-end horse magazine. Suburbia me, I can't even remember the last time I was on a horse. In fairness, 15 years ago I did attend a horse show. |
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Getting Your Horse (Customers) to Drink Water
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| You may have heard the old adage of marketing and sales. Marketing is leading your horse to water. Sales is getting your horse to drink. The question we all want to know is how to get your horse to drink. |
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Leading the Horse to Water: strategies for managing motivation
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| You’ve heard the old saying, “You can lead a horse to water but you can’t make him drink”. What causes one horse to step right up and drink deep and another decide to take a pass? Leaders often ask the same question when frustrated by failed attempts to motivate their people. Sometimes it works. Sometimes it doesn’t. |
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Lessons from a Maverick
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| What a lesson this brave little horse has to offer.
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A Philosophy To Live By
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| Wisdom goes back a long way and comes in the form of examples, illustrations, stories, cliches, parables, etc. One of the oldest bits of philosophy says that “for want of a nail a shoe was lost, for want of a shoe a horse was lost, for want of a horse a rider was lost, for want of a rider a leader was lost, for want of a leader a battle was lost, for want of a victory a war was lost, for want of a plan a nation was lost.” |
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Wooden You Like To Be Successful?
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| John Wooden is known as one of the finest basketball coaches in America. He took his UCLA team to the NCAA playoffs 10 of 12 years and was named coach of the Century by ESPN. John Wooden was a great teacher and coach.
The brilliance of his teaching is that he focused on the mental aspect of the game as well as the technical skills of basketball. John Wooden repeatedly told his team that controlling emotions was at the core of winning the game. |
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The Knight Dismounted
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| The present and future of a former great world power.
The knight stopped his horse and simply sat for a moment. He was a big man, handsome and slightly battered sitting on a beautiful and powerful war horse. Amidst creaks and groans of metal and leather, from his equally tired horse he dismounted and then simply stood there. His helmet under his right arm, the reins in his left hand. He simply stood still and quiet, leaning his head against his horse’s shoulder. They were both weary, drained and in need of a long term rest or at least a respite from the unsustainable grind they had maintained for so many years.
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Likes and Dislikes
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| My friend and mentor, the late, great legendary Coach John Wooden, often said, “Things turn out best for those who make the best of the way things turn out.” This was Coach Wooden’s attempt to get us all to understand that we need to find peace and happiness in the midst of things that we can’t change.
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