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As Seen On TV: Popeil Goes From Poverty to Prime Time
Popeil now split his time evenly between working for his father and working for himself, selling goods on Maxwell Street. It did not matter what he was selling – shoeshine spray, plastic plant kits – Popeil just wanted to sell. “Through selling I could escape from poverty and the miserable existence I had with my grandparents,” he says. “I didn’t have to be poor the rest of my life.”
Lesson #5: Dogged Persistence Makes the Best Pitchman
Popeil was just sixteen years old when he began selling his father’s products on Chicago’s infamous Maxwell Street. His workday would start at 5 a.m., when he used to arrive at the market and spend one hour cutting and preparing fifty pounds each of onions, cabbages, and carrots, and more than one hundred pounds of potatoes each day. After that, Popeil would demonstrate and try to sell his products from 6 a.m. until 4 p.m. On average during his 11-hour work days, Popeil would bring in $500 on a daily basis.

Flexi-budget - Planning for uncertain times
During these uncertain times, companies need to maintain the discipline of good planning and budgeting, but how can you plan and budget when the goalposts keep moving? Orchard Growth Partners is rolling out a flexible planning and budgeting methodology which allows companies to prepare flexible and layered budgets.

Sustainability; a key issue in marketing
Corporate social investment has long been used by marketers for PR but real sustainability needs to be incorporated into strategy.
Tips on Writing Your Brand In Words
When you think of branding most people think of logos, colours and designs. But the way you write and the words you use are as much a part of your brand as all of the other visual elements. Think about Virgin's Brand – cheeky, taking a poke at the establishment and very fresh. When they write ads or brochures each part of their writing reflects their overall brand. The words they use are fun, not stuffy and say it like it is.

Tips On Writing With Personality
There has been a major shift in how people buy things and relate to companies in the past 3 years and this trend is brilliant for small business. The trend is away from ‘buying a brand” to “buying the person behind the brand”. We have been disillusioned by big business – so now we are looking to know the faces behind the names of the brand. We want to know their personalities, what makes them tick and can we trust them to do what they say they will.

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