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How to write a basic press release
Not everyone has the budget or experience to be able to take on Public Relations but sometimes there are some stories that are simply too good not to shout about. Here are a few hints and tips so you can produce your own Press Release template and try selling it into the media

Other word blindness Related Articles

Develop Your Positioning Statements
Your positioning statement is used in literature, your website, and other sales materials. It should capture how you are positioned versus your competitors -- your value proposition, the core of your brand, the critical thing that you stand for. You should have three different lengths; a 25 word , a 50 word and a 100 word statement.
Setting up a marketing system
Did you know that there is a taboo word in business? That word begins with “M” and it’s a word that every small business owner knows they should do, but so many don’t. That’s right, you’ve guessed it, the word is “Marketing”.
No - Your Number 1 Tool to Succeed
Did you know that the word NO is the most important word in the English language for people who are determined to succeed? We did several workshops on living your natural genius for larger corporations over the past few years. Every participant was asked for his or her opinion of the words YES and NO. The results weren’t very surprising. Most people have positive associations with the word YES and negative associations with the word NO. This is a very common perception, but does it really represent the truth? If you ask me, NO it does not. The ability to say NO to discouragement, distraction and other negative influences is essential for being successful, especially for smart people.

How Emotional Words Play a DeadSerious Role in Google Ads Blog Post Titles
A while ago I came across a Google Adwords tip that sounded too good to be true. The tip said that there are specific “power words” that will dramatically boost the results of any pay-per-click ad. What is a power word? A power word is a word that illicits a powerful emotional response from the browser. It is a word so irresistible that it makes a user far more likely to first notice and then click on the Google pay-per-click ad. We all know that words are powerful. After all, saying a few words of appreciation can do wonders to how people think and feel about you. At the same time, a few mean words can hurt far more than getting slapped in the face. But can a single word really double the click-through-rate of pay-per-click ads on Google?
When The Brewing Business Turns Deadly
If Kenya's historic Alcoholic Drinks Control Bill 2009 receives presidential assent, this will mean that brewers of such liquor will have to face stringent quality standards and inspections. However with the current enforcement agencies so far being unable to cope in preventing loss of life and blindness, it seems that more has to be done to ensure that the vendors lacing the brews with dangerous substances are stopped.
How To Systematize Marketing For Referrals
Word-of-mouth is great when it takes place. However, today there are way too many stars that have to align for a word-of-mouth recommendation to take place. This article outlines two systematic marketing programs that will eliminate your dependence on word of mouth.
Passing the Torch
In 1976, during a routine eye test to enter college, I was diagnosed with a rare disease that would eventually result in my blindness. As a teenager with my whole life ahead of me, the devastation that I experienced was indescribable. Several weeks later, a family friend called and offered to pick me up and take me with him to an event known as a "Positive Thinking Rally." I cared nothing about anything having to do with positive thinking, as I was settling into my own form of depression; but for some reason, I agreed to go.

The Power of the Word: Part 2
Charles Osgood, the “word merchant,” said that “compared to the spoken word, a picture is a pitiful thing, indeed.” C. J. Ducasse said that “to speak of mere words is much like speaking of mere dynamite.” The wisest man who ever lived said, “The right word spoken at the right time is as beautiful as gold apples in a silver bowl.” It has been said that the way people talk is the best indication of how they think, and the most powerful instrument for influencing a person’s thought process is the spoken word.
What Is Your Weakness?
I heard something the other day that made a lot of sense to me about the word weak. I would like to share this with all of you. The meaning of the word weak is just lacking strength. Here are 4 target points to the word weak.

Writing and Publishing eBooks Made Easy #03 Desinging Your eBook
The good news is that, with a few clicks of your mouse, you can convert your manuscript directly into an eBook. The most common file format for an eBook is Adobe Acrobat PDF. You'll be doing the actual "design" of your book in your word-processing program. Since Word is the most commonly used word processing program (and the one in which most e-publishers will expect your document), this chapter will focus on formatting in Word.

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