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Free Money to Pay Your Bills? Not Quite Part 2
In Free Money to Pay Your Bills? Part 1, we discovered how Matthew Lesko (and others) use word play and semantics to get you to buy their books believing you will obtain riches on someone else’s dime. In Part II we will discuss what you really are buying when you purchase one of these grant guides.

Other word play Related Articles

Develop Your Positioning Statements
Your positioning statement is used in literature, your website, and other sales materials. It should capture how you are positioned versus your competitors -- your value proposition, the core of your brand, the critical thing that you stand for. You should have three different lengths; a 25 word , a 50 word and a 100 word statement.
Setting up a marketing system
Did you know that there is a taboo word in business? That word begins with “M” and it’s a word that every small business owner knows they should do, but so many don’t. That’s right, you’ve guessed it, the word is “Marketing”.
Why Play Isn’t Just For Children
Do you like to play? Do you even remember the last time you really played? For many of us, we're just too busy in the whirlwind of working, buying, raising a family, traveling, running errands and other busy tasks that adults do. We often see playing as something that only children do. However, if you study the most successful people on the planet, you see that they include a healthy dose of play into their lives. Play acts as a stress release, helps people be creative, learn to work together and much more. Just like children, adults need to play. Find out the benefits of play and how to incorporate more fun into your days.
How Emotional Words Play a DeadSerious Role in Google Ads Blog Post Titles
A while ago I came across a Google Adwords tip that sounded too good to be true. The tip said that there are specific “power words” that will dramatically boost the results of any pay-per-click ad. What is a power word? A power word is a word that illicits a powerful emotional response from the browser. It is a word so irresistible that it makes a user far more likely to first notice and then click on the Google pay-per-click ad. We all know that words are powerful. After all, saying a few words of appreciation can do wonders to how people think and feel about you. At the same time, a few mean words can hurt far more than getting slapped in the face. But can a single word really double the click-through-rate of pay-per-click ads on Google?
Free Money to Pay Your Bills? Not Quite Part 2
In Free Money to Pay Your Bills? Part 1, we discovered how Matthew Lesko (and others) use word play and semantics to get you to buy their books believing you will obtain riches on someone else’s dime. In Part II we will discuss what you really are buying when you purchase one of these grant guides.

Make the Game Bigger Than You
Make the game bigger than you? Why do we play the game the way we play it? Is it only for me and mine or is there a bigger picture involved? What do I plan to accomplish by investing the time and effort to play this game.

Expanding Beyond Text To Jumpstart Your Online Press Releases
Learn how to integrate multimedia into your online press releases. It will come as no surprise that videos should play a prominent role. We'll provide a few tips for improving their effectiveness in getting the word out about your company.
The Power of the Word: Part 2
Charles Osgood, the “word merchant,” said that “compared to the spoken word, a picture is a pitiful thing, indeed.” C. J. Ducasse said that “to speak of mere words is much like speaking of mere dynamite.” The wisest man who ever lived said, “The right word spoken at the right time is as beautiful as gold apples in a silver bowl.” It has been said that the way people talk is the best indication of how they think, and the most powerful instrument for influencing a person’s thought process is the spoken word.
What Is Your Weakness?
I heard something the other day that made a lot of sense to me about the word weak. I would like to share this with all of you. The meaning of the word weak is just lacking strength. Here are 4 target points to the word weak.

Writing and Publishing eBooks Made Easy #03 Desinging Your eBook
The good news is that, with a few clicks of your mouse, you can convert your manuscript directly into an eBook. The most common file format for an eBook is Adobe Acrobat PDF. You'll be doing the actual "design" of your book in your word-processing program. Since Word is the most commonly used word processing program (and the one in which most e-publishers will expect your document), this chapter will focus on formatting in Word.

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