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Money as a Social Barrier
Check out this study by Prof. Kathleen Vohs of the University of Minnesota (Go Gophers!). She tested the hypothesis that thinking about money can create social barriers. Here is a description of what she did:
Garber on Business: Safe-guarding your reputation
Should you worry about your reputation? What is your good name worth to you in business? They say hell hath no fury like a woman scorned, but these days the maxim should be amended to "…no fury like a journalist deceived."

Other word problem Related Articles

Word of Mouth
The Psychology of Problem Centered Marketing For most businesses word of mouth is still the best advertising money can't buy. But it can be nurtured.

How to identify your companys marketing problems
During one of my recent seminars, an attendee took issue with my use of the word “problem”. It seems he’d been trained to call them “opportunities” instead, and felt that using the word problem was negative. Now, I’m all for putting a positive spin on things, but in my mind problems are something we grow up with. Can you imagine how some of our day-to-day expressions might change if we substituted “opportunity” for “problem”? For example: “Johnny, I’ve got an opportunity with your attitude.” “Susie, please finish your math opportunities.” “He’s a real opportunity in the classroom.”

Develop Your Positioning Statements
Your positioning statement is used in literature, your website, and other sales materials. It should capture how you are positioned versus your competitors -- your value proposition, the core of your brand, the critical thing that you stand for. You should have three different lengths; a 25 word , a 50 word and a 100 word statement.
Setting up a marketing system
Did you know that there is a taboo word in business? That word begins with “M” and it’s a word that every small business owner knows they should do, but so many don’t. That’s right, you’ve guessed it, the word is “Marketing”.
PROBLEM SOLVING
It isn’t that they can’t solve the problem. It is that they can’t see the problem. The Scandal of Father Brown (1935). People differ not only in how much they worry, but also in what they worry. Quite often the way we see the problem is the problem. It would be helpful to start with self, your motivation, and what you were looking for.

Buzzwords vs Effective SEO Keywords
Ever see a website that seems to speak a foreign language...in English? We encounter many SEO client websites that rely on buzzwords in the page copy to get the word out about their product. The problem lies with visitors who may not be familiar with those terms.
Buying Decisions: What Happens Behind-The-Scenes
For some reason, it's very difficult for sales people to think beyond 'need' and 'solution:' We tend to think that because the buyer's need matches our solution, and because we're professionals who 'care,' the only thing buyers need to do is choose our solution. But if it were that easy, buying decisions would get made more often in our favor. We certainly would not lose as many sales as we do. The problem is that the buying decision is so, so much more complex than we can imagine as we stand on the outside looking in. Sales mysteriously treats an Identified Problem (my word for 'need') as if it were an isolated event. But it's not. There are ramifications to any change, and the ramifications are ones only buyers can see from the inside and we will never be privy to.
The Power of the Word: Part 2
Charles Osgood, the “word merchant,” said that “compared to the spoken word, a picture is a pitiful thing, indeed.” C. J. Ducasse said that “to speak of mere words is much like speaking of mere dynamite.” The wisest man who ever lived said, “The right word spoken at the right time is as beautiful as gold apples in a silver bowl.” It has been said that the way people talk is the best indication of how they think, and the most powerful instrument for influencing a person’s thought process is the spoken word.
Writing and Publishing eBooks Made Easy #03 Desinging Your eBook
The good news is that, with a few clicks of your mouse, you can convert your manuscript directly into an eBook. The most common file format for an eBook is Adobe Acrobat PDF. You'll be doing the actual "design" of your book in your word-processing program. Since Word is the most commonly used word processing program (and the one in which most e-publishers will expect your document), this chapter will focus on formatting in Word.

You Have to Get the Cows Out of the Creek First
The importance of recognizing that there is a problem to be dealt with and the three most important steps to take to solve the problem, resolve the issues behind the problem and avoid any recurrence of the problem
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