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Writing Copy for the Web
There are many web sites that can be described as ‘brochure sites’. Literally the corporate brochure transcribed into web format. So why is this wrong? Simply, because readers approach print and web communication in different ways. If I have your brochure in my hand it is because I want to read it and have allocated time to read it. Whereas on the web I am in information hunter mode; if I don’t find what I want quickly, then in two clicks I am away. The following notes may help you craft original copy to keep the reader interested and motivated to take action.

Other words per page Related Articles

Meta Tags Optimization - How Important Are Meta Tags Now?
It would be unwise to leave out Meta keyword tags or Meta description tags from your web page even though these are not the main factors that search engines employ when ranking your site. The meta description tag supplies a brief as well as concise summary of the contents of your web page while the meta keyword tag supplies a summary list of the words on your web page that are of much importance. Both of these forms of Meta tags help in making it easy to use the Web.
How To Consistently Improve Your Web Site Results
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result.
Words of Power
Words have power – words spoken with clear intent and emotion carry more power than just random words on a page. Many businesses try and create their business plan or marketing material by just copying what someone else has done. They take the words, shuffle them around a bit and then label it with their company name.
The Art of the Signup Page
A site's signup page is the second most important page on a site (the most important is the home page itself) because this is where you're asking for committment. Everyone worries about the home page (and still don't do a good job), but most companies do a poor job with the signup page. For example, HAMweather's is aesthetically-challenged, and Last.fm's doesn't convey enough information. This article about signup pages by Tim Bednar is a good read. His list of important signup-page elements is:
Organic search engine optimization What Do They Mean By Organic Search Engine Optimization
Some call it organic search engine optimization because... ... the hyperlink in the results page shows up "naturally" by contrast to the other kind of results displayed in the same page: adverts. .... an organic result has a greater potential in diverting traffic to a website than a paid advert. ... an organic search engine optimization guru "optimized" the contents of a web page for the most promising words a average user would employ while searching for the same theme the page addresses. ... organically placed hyperlinks often have less opposition. They are less expensive, too.

Get Your Article Written Today To Build Your List of Raving Fans
Writing articles is one of the top 5 marketing tools I used when I first started my business 10 years ago and it’s one I continue to use today. Why do I love it so much? It’s free, I can leverage the information and use it in several places, it allows me to give something of value to my readers and I build relationships. When I say “article” many of my clients freak out. Here’s what I mean – 500-800 words (that’s a page to a page and a half) on a topic related to your products or services. Once you do a few, you can crank one out in an hour or less. Here’s four tips to help you become a successful article marketer.
Landing Page Optimization Tips
When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you’re using it, a landing page is a web page, typically hidden from the site’s menu bar and other navigation – meaning the only way you can get to the page is to type the URL directly into the browser.

••••••>Avoid the Use of "Stop Words" in Your Keyword Selections
SEO involves the process of investigating keywords to use on your site, do not waste your time on using Stop Words in your keyword selections. Stop words are actually ignored by Google and the other search engine spiders. Stop words are small, common words that are used on every website: words like "a," "the," and "and" are the most frequently used words on the Internet and should be avoided in keywords when possible.

Small Business: The Importance Of Lead Capture
If you're putting together your website, you've probably come across the term "lead capture page" and wondered what on earth it's all about. A Lead Capture Page is often called a squeeze page and it performs a vital function. This page grabs a visitor's attention and provides fast, easily-understood benefits to encourage that person to subscribe to your email marketing list. Over time your lead capture page will provide a prospect list that you can use to market your business. This page must be designed to attract and appeal to your Target Audience. This is not only includes the graphics and layout of the page, it also includes the words and language used... Your Lead Capture page is critical - if you don't hook the reader within a few seconds, they'll move on and they general won't come back.
Examples of Eye-Catching Words
Do words matter in your website, PR kit, and Facebook page? Yes, they do however there are some guidelines before you go overboard with ‘an intoxication of the exuberance of your verbosity’. Psychologically, some words are weighted more in your favour than others.
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