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works books Tagged Articles
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Copyrights vs. Trademarks
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| Copyrights can be obtained for things of an artistic nature. Copyrights can also be obtained for advertising copy, games, software programs and blueprints, to name just a few. Trademarks can be names of products or services, logos, slogans, packaging and even sounds and smells. In essence, a trademark can be almost anything that is used to identify a particular product or service. |
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Other works books Related Articles
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Get This Book
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| I scan a lot of books to find out if anything in them might be useful to you. Most of them are library books, and after scanning, the measure of how useful a book will be to you is the number of bookmarks I've placed in it. |
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The Value of Amazon Reviews
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| Have you ever noticed that customers can add their reviews to Amazon books? Many books never have a single review. You can add them and increase your own visibility in the marketplace and have many other benefits--like the one mentioned in this article. |
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Top Ten Leopard Tips
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| Here are the top-ten Leopard tips from my friends, Adam Engst et al, at Take Control Books. They’ve already released five ebooks to help people upgrade to Leopard. These books cost either $10 or $15, but you can save 30% if you buy all five. Take Control publishes minor updates for free, so the authors can revise their books on the fly. |
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How To Write Better AdCopy
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| Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on
copywriting.”
Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those
copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...
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A Business without a Business Plan achieves everyting in it
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| Yet....why do they have so little impact..... The one-Page Business plan that works and works and works... |
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It’s All About PR
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| You learn that, in the book world, PR is everything. When you walk into a bookstore, you are walking into a treasure house of 140,000 books. Online at amazon.com, there are 2.5 million books. Somewhere in your mind, dimly, you knew that, but nothing drives it home so much as walking into a bookstore and seeing rack upon rack of beautiful books and then you go find your section and see all the racks of beautiful self-help books and then... |
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Business Book of the Year?
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| The FT has out its "long list" of nominees for the FT/Goldman Sachs Business Book of the Year. The picks aren't too surprising (despite being forced to leave out the FT's own Gillian Tett's excellent Fool's Gold), with a cross-section of financial crises and management self-help books, leavened by one peak-oil text and a few internationalization works. |
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Bookkeeping Services, Watch the Financial Books of your Business
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| Managing books in the firms used to be the most crucial job. Implementing online bookkeeping and knowing the benefits it helped in understanding "you run the business; we will manage your books". |
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Writing Your Own Obituary
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| Those of you who are consistent readers of this regular offering, realize that I rarely recommend specific books. Instead, I encourage people to read those books that will help them in the pursuit of their own passion. However, recently I have completed both of Tom Brokaw's books dealing with the Depression and World War II era-The Greatest Generation and The Greatest Generation Speaks.
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The Power Of Free Sample Marketing For A Digital World
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| Digital media is something that has really changed the way that the world works. It has created a large shift in the way that information is passed along and in the way that entertainment is found and purchased. Computers allow music to be shared in mere moments. They allow whole books to be transferred from a seller to a buyer without any physical transaction taking place; these books can then be read on the screen. There is this whole culture of instantaneous transfer of goods. It has progressed to the point where people do not even like to wait for any amount of time. They do not want to make a purchase in a store because that would mean leaving the house, driving to the store, and waiting in the check-out line. You can make use of this culture with your free sample marketing.
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