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Responsibility
Marketing works. Advertising and promotion and lobbying cost money. And organizations pay for it because, by and large, it works. Not all the time, and rarely as big as people hope, but sure, you can influence the public by spending money.

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Your Voice of Choice
I am a voice specialist. I am a voice specialist because I believe the world needs to hear from all of us. Due to stage fright and confidence issues- some of us are not getting our message heard! I just professionally audited an acting class in Los Angeles by a colleague who is one of the world’s most famous acting teachers. His clients win Academy Awards. Today he was teaching a class of future stars in the making. The students were exciting actors with top notch talents and abilities, they chose challenging material, and had given lots of committed thought to their acting intentions and character development.

Is Your Sales Team a Winner or on the Way Out?
Think your sales team is in good shape because your customers rank them either good or very good? Think again. Nearly 80 percent of all supplier deserters rate their previous supplier as "good" to "very good," so the outlook for anything less than world-class excellence is not only disappointing but potentially career threatening. A 15-year study on world-class sales by The HR Chally Group determined that only 21 of 7,300 sales forces evaluated by 80,000 customer decision-makers were categorized as “world-class” by their customers. Benchmarking research within these same 17 "world-class" sales organizations, found that they all shared at least six of the following eight best practices: see article

Class – The Elusive Quality in Today’s Society
The four basic elements of class are how you look, how you behave, what you say and how you say it! What you do is the substance of class and the way you do it is the style of class.

HOW TO MAKE YOUR WEBSITE GET LIFE CUSTOMERS
On my first day in a marketing class the lecturer asked me what is the relationship between sales and marketing. Those days I was newbie in marketing and all I knew about marketing was the word sales. To me marketing was synonymous with sales. Back then I did not know what I know today that sales is one part of any business marketing activities. Therefore I had no clue what marketing was. To me, marketing was sales. The lecturer went on to tell the class that the role of marketing in an organization is to chart the way forward on: 1. What products to produce.

Sales Assessment Completion Times May Impact the Validity of the Assessments
How would you like to influence the development of our never-ending quest for improvement in our suite of world-class assessment tools? We constantly seek ways to expand our world-class insights, legendary accuracy, and real-world relevance. I just reviewed some new data that Jim Sasena, our Operations/Technical Director, dug up for me. This particular data set shows the percentage of Sales Candidate Assessments that are completed in a particular amount of time.

Commodity Value Proposition - An Oxymoron?
How do you find your value proposition when everything you do and everything you sell seems to border on being a commodity because everybody is trying to do the same thing to create competitive advantage? “Oh, but we’re different. We sell our World Class Service.” Right ………………………. How many companies do you know that don’t say they have world class service. Many say that servicing the customer is their core competency. If they truly do have world class service, service is not their core competency it’s what they are doing to create and maintain that level of service that is their true core competency.
My 10 Observations of the New AE
I just returned from delivering a New -to- TV AE Training Session. The class of 19 new Account Executives (Marketing Consultants) was eager to learn all about the world of Television and Digital sales. How refreshing to see! My observations:
When First Class Flights Make Sense!
Traveling in first class flights may not sound all logical especially when cheaper premium class seats get you to the same place in same time, however for selected few flying first class is more than just high life. It is their need. Find out why.
B2B Demand Generation Expert Brian Carroll to appear on Mad Marketing TV
Mad Marketing TV - the most TV-like show in the industry is fortunate to have world-class guests. One of those is Brian Carroll. We're honored to have Brian on our show.
World Class Airports at Denver
Denver International Airport is one of the best airports of the entire world with world class facilities and unmatched comfort for the travelers.
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