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The Ultimate Bunny-Hop: The Rise of the Playboy Empire
Hefner was now unemployed and had just $8,000 to create the magazine of his dreams. He used $75 to purchase the rights to the never-before published nude pictures of Marilyn Monroe, before she had become a star. Ignoring the legal risks, Hefner decided to feature the photos on the cover and in the centerfold of his first issue. Named Playboy after a sports car that was struggling to get into production at the time, Hefner was not optimistic about its success. “On the first issue we put out we left the date off [December 1953] so that, if it didn’t sell right away, it could stay on the news-stands until it did,” he recalls.

The Time of His Life: How Luce Built a Publishing Empire
“All our publications, all our activities, are successful,” Luce once said in looking back on his career. “They are successful not only at the box office, but they are successful also in the opinion of a large part of mankind. This is a considerable consolation for our efforts over the years.”

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Ideas On Global Learning
Sun Microsystems Inc., a leading provider of hardware, software and services for network computing solutions, has also developed a worldwide corporate learning system. In July 2000, Sun began the implementation of Sun Sigma, the company's adaptation of a worldwide business phenomenon called Six Sigma—a comprehensive program for building and sustaining business performance, success and leadership. The company used the Sun Enterprise Learning Platform to manage the training of 39,000 globally dispersed employees on Sun Sigma concepts.

What Is Guerrilla Marketing?
The first Guerrilla Marketing book was published by Houghton Mifflin in l984. Today there are 35 volumes in 41 languages, and more than 14 million copies have been sold worldwide. The book is required reading in many MBA programs throughout the world. The author taught the topic at the University of California, Berkeley Extension Division. He lectures on it worldwide.

Reasons to Invest in Hotel Industry Franchises
The lodging industry comprises what is probably the world’s fastest-growing business, employing one in ten people worldwide. Even with worldwide economic problems the lodging industry is projecting growth in the next few years. The most exciting aspect of the hotel industry’s growth and popularity is the fact that many of the most influential players in the sector are franchise systems.

Building a Global Brand
In addition to taking advantage of outstanding growth opportunities, there are several factors driving the increasing interest in taking brands global… •economies of scale (production and distribution) •lower marketing costs •laying the groundwork for future extensions worldwide •maintaining consistent brand imagery •quicker identification and integration of innovations (discovered worldwide) •preempting international competitors from entering domestic markets or locking you out of other geographic markets •increasing international media reach (especially with the explosion of the Internet) is an enabler •increases in international business and tourism are also enablers

WHO DETERMINES QUALITY?
Quality is measured by our customer. Therefore, our goal should be to meet our client's requirements and expectations. This is a critical concept about quality. Sometimes there is a tendency to think that ‘quality' means the best advertisement, the best circulation and absolutely 100% open rates.

4 valuable life skills that make for success in sales and any other role
There are many things written and said about effective sales people, effective leaders, successful entrepreneurs, great teams and so on. Many descriptions are in circulation. There is an overabundance of experts recommending this approach one day and that approach the next. Those of us who want to be effective and successful often follow the advice of those experts however we are at risk of turning ourselves inside out and losing sight of what we are really here to do if we keep trying to bend to the winds and whims of the latest management trends, fads, findings, research, etc.

Tips to increase your visibility on Facebook
Facebook now has 500 million users worldwide and is the largest of the Social Networking sites. It is a great avenue to keep in touch with your friends and family as well as networking with people worldwide. In this article I will cover off some simple steps to increasing your visibility on Facebook, particularly when networking.

How to Get the Most from Your Facebook and LinkedIn Accounts
With the outburst of social media in recent times, many people still want to know how they can utilize them effectively. There are so many options available to people that it is sometimes hard to know where to start. In this article I will talk through two key social networking sites and explain their uses and how you can get the most of out them. Facebook and LinkedIn are online social networking sites where people interact with each other virtually. Facebook was launched in 2004 and now has 500 million users worldwide. LinkedIn was launched in 2003 and has around 70 million users worldwide. They are both free to join and user friendly.

Working From Home With Surveys: Earn Extra Money Today
Working from home with surveys is a fantastic way to earn extra money today and each month especially during some tough times with the economy worldwide. The current economic landscape tells the average family that more money is needed to survive the daily crisis that is occuring worldwide. Working from home with surveys is a great way to ease that burden.

What If There Is No Gold at Fort Knox?
Gold is real money and will become more valuable, suggests Mike Farrell with aspenIbiz. Read this short post as it will reveal that American dollars in circulation are just a bunch of IOUs with a value that was determined by the gold reserves sitting in Fort Knox but what if Fort Know has no gold?

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