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worst stories Tagged Articles
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Northwoods Alchemy IV - Africa is looking up
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| After years of being fed a constant diet of bad news about the continent, most Americans are all too ready to assume nothing but the worst stories come out of Africa. Sometimes it seems that CNN has a special slot reserved just for a weekly feature on pestilence, war and famine. At least in the US media, you really have to look hard to find anything approaching good news about Africa, anything you might think of “looking up” to. |
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Other worst stories Related Articles
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What The Media Wants
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| The media wants stories, not products, not services, they want good interesting stories. So, give them what they want. |
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Seven Habits of Highly Defective Sales Managers
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| While the best sales managers cover virtually every personality type imaginable, the worst--the very worst--seem to have a number of characteristics in common. |
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Northwoods Alchemy IV - Africa is looking up
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| After years of being fed a constant diet of bad news about the continent, most Americans are all too ready to assume nothing but the worst stories come out of Africa. Sometimes it seems that CNN has a special slot reserved just for a weekly feature on pestilence, war and famine. At least in the US media, you really have to look hard to find anything approaching good news about Africa, anything you might think of “looking up” to. |
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Affordable Web Hosting
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| Affordable web hosting is easy to come by, per se. But unless you do your research, research, research, you never know what you’ll be buying into. Some of the worst horror stories I’ve had about hosting services have come from those companies charging the lowest rates out there. Read the fine print of any agreement. Chances are you’ll be getting exactly what you pay for. |
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Busting The No. 1 Social Media Myth: The Real Secret to Explosive Online Marketing
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| YouTube, Twitter, Facebook, MySpace…. What do all these stories have in common? They all received massive amounts traditional media coverage, which is what really broke the stories. Online media can spread like wildfire, but without the serious clout of mainstream media coverage, online stories generally remain an Internet phenomena. Without traditional media attention, the Internet can create success stories - but not stars. |
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Persuasive Writing: How to Harness the Power of the Story
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| Most people love stories for entertainment-we go to the movies to watch stories, we read novels before bed, and we share our own stories with friends. But aside from the entertainment value, storytelling is a powerful marketing and selling technique that you can use for business-related writing projects. And by understanding how stories work, you can engage your readers and teach them with examples that illustrate your ideas. |
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Global Branding Starts Here
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| Telling memorable stories about your customers’ real-world experiences can build your credibility, add moxie to your sales/marketing and luster to your brand. Stories are readily available to any business that has satisfied customers-and that means every viable business on the planet. You can adapt customer stories to a variety of business needs, for instance by tailoring their length and details to fit different venues and audiences. |
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3 Ways to Ruin Your Business
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| Everyone is looking for the magic keys to success; ways to improve, bust through, and win.
Yet, we all know that the best lessons in life come from times we messed up, came in last, or flunked the big test. Think about it: did you learn more from the days you sat by the swimming pool sipping mojitos or when you fell off the bike halfway through the triathlon?
Everyone has tales to tell of what they learned from missteps. Take a minute and think about the worst decisions you have made to date in your company. Are they stories you tell anyone or do they sit in the dark corners or your mind, embarrassments you don't want anyone to know.
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More Mileage from Branding
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| Let’s say your online business-or your local business with an online presence-has some really strong customer stories. Where can you place these stories on the Internet to enhance your brand, boost credibility and support your sales and marketing? There are numerous online ways to use customer stories. You could try any or all of these: |
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StorySelling “How to Write Mini User Stories”
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| Why: Use mini user stories, with the right sales message, so that your salespeople are able to sell value and differentiate your offering instead of pitching product and reducing price.
Mini User Stories: Make the stories short. Use only one constraint per story otherwise you risk flooding the Buyer with too much information.
Make the Buyer the Hero of the Story: Many Customer Stories make the company out to be the hero who rode in on their white shinny horse to save the Buyer.
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