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Wrestling, Ratings and Guerrilla Marketing
Guerilla marketing is a term that was coined by Jay Conrad Levinson in his book of 1984, Guerilla Marketing. This is a form of advertising and promotions that depends on the unconventional. Imagination is key, and a big budget isn’t always necessary. Entrepreneurs use this technique, and it’s considered to be non-traditional--just what entrepreneurs are known for being.

Other worthy opponent Related Articles

Toot Your Own Horn
When is your company press worthy?
On Success
"Success is the progressive realization of a worthy ideal." - Earl Nightingale
Dont give it away always trade it
When we give away something, anything, the person receiving it will consider the value to be less than they deserve. Only if you value things highly will your negotiating opponent consider it to be of high value.

Sales Training London: When Under Attack Fall Back
In The Art of War, Sun-tzu wrote, "The best victory is when the opponent surrenders of its own accord before there are any actual hostilities…It is best to win without fighting." The same holds true in the "art of sales." Even though the prospect is not always right, he or she is the judge and jury. So, how do you respond when you are under attack - being reprimanded for something, rightfully or wrongfully?

Anger Can Hurt Your Sales
As an avid and competitive racquetball player, I get into some very heated matches with opponents from time to time. Racquetball is a very fast-paced and intense game and if you aren’t careful, your emotions can get carried away and override your ability to play smartly. How your opponent plays can have a direct affect on your emotional state. For instance, if he consistently gets in the way of your shot, you either have to take an alternate and less effective shot or call a hinder which results in a do over. If this continues throughout the game, it can get very frustrating.
Find a Need and Fill It
When I was in the seventh grade I was on the boxing team and later I boxed while in the Navy. I don't want to sound boastful, but it's a matter of record that the worst I ever finished was second. I finally quit boxing because of my hands - the referee kept stepping on them! As a boxer, the coach would always instruct us in the early part of the fight to feel our opponent out, probe and discover his weakness, and then exploit that weakness. The same basic procedure is followed in all athletic endeavors.
“Bored” Room Meetings
10 Tips to Making Your Business Meetings Worthy of an Audience.
Are You Wanted?
Tips to becoming the professional who is worthy of business referrals.
How To Challenge Your Competitors and Win New Business
Business presenting is a lot like professional sports. To challenge your competition, you must know everything about your opponent. How can you go into each presentation as prepared as a prize athlete? Find out here.
Appreciate Your Adversaries, V
This series has focused on how you can make your own life happier (and more productive) by learning to appreciate your adversaries. It's true: sometimes, you have to oppose and defeat a committed adversary; but you'll often do better by starting with a mindset of appreciation. See your opponent as just another human, like yourself. Find something good about her. And remember - from her perspective, you are the adversary... and you need to learn why....
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