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Build Your Own Brand!
This article cites several examples of how companies are allowing the customer to design their own product experience from your product line. It's interesting how the customer can become so much more engaged as they become part of the design process for something that they are purchasing.

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A Designer in the Making: The Early Years of Calvin Klein
Calvin Klein knew by the time he was five what he wanted to spend his life doing. He was going to be a fashion designer and no one was going to stop him. Indeed, Klein would go on to become one of the most respected designers in the fashion industry, with a billion dollar company and a name brand that can be found on almost everything from jeans to perfume to underwear. Both his unique fashion sense and his marketing genius have earned him the nickname ‘Calvin the Conqueror’ for the impact he has had on the global fashion industry throughout his astonishingly successful 40-year career.

Lesson #2: Remember that Happy Workers are Harder Workers
They can bring their dogs to work, wear jeans if they choose and compete in company-sponsored Elvis impersonator contests. Indeed, Ben & Jerry’s employees seem to have more perks than even the worker-friendly Google. Much like the Internet giant, Ben & Jerry’s has long recognized the importance of making a workplace fun for its workers.

Lesson #3: Stretch Your Brand but Do Not Let It Snap
“When I began making jeans, the press was skeptical that someone who made luxury ready-to-wear could start something so commercial,” says Armani. “But I considered it a medium to speak with a less affluent clientele.”
Customers don’t care about you unless you’re naked. They just don’t.
Why should they? You’re not that interesting to them fully clothed. Appropriately decorated in the same suit and tie, or tight black jeans and teased hair, as everyone else in your industry.
Boomers … the Numbers, the Markets Keep Growing
You can fight it all you want but you're getting close to, passed through or can't even see it in the rearview mirror. It is your becoming part of the boomer plus generation. You may find it tough to find a pair of jeans that fit just right on you but don't forget boomers have most of the world's net worth, their numbers are growing faster than the GenX, GenY folks. They'll probably live longer than past generations, they're going to work longer, they'll stay involved/stay active, they're online more and they buy more PC/CE/content toys than the other groups. Maybe it's because we're just pushed past the early phases of Booming and our kids have been giving us a hard time. We just repeat in our mind what Mark Twain said, "Age is an issue of mind over matter. If you don't mind, it doesn't matter. " BAM !! Things are OK again.

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