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Lesson #1: Fight the Limits That Are Imposed On You
When White first began thinking about taking control of the UFC, there was nary a supportive voice to be found. Based on the organization’s past history, there were few who believed it could become the success that White envisioned. Almost immediately after the purchase, the media began to speculate about the “oodles and oodles of money” that the company was already losing. Nevertheless, just five years later, the UFC had become the largest pay-per-view provider in the world, and was generating more in tax revenues for the state of Nevada than had any boxing promoter in the past. How did White do it?
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Dana White Quotes

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