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Lesson #5: Have a Message
Estee Lauder Inc. was not just about beauty products. Lauder wasn’t just creating skin creams to help get rid of wrinkles or perfumes to make you smell good; there was a deeper message to her products. And, it was a message that helped her successfully sell her products.

Problem Solving
Fortunately, problems are an everyday part of our life. Consider this: If there were no problems, most of us would be unemployed. Realistically, the more problems we have and the larger they are, the greater our value to our employer.

Men and Cosmetic Surgery
Not that long ago I talked about a new study that found more and more women are becoming addicted to Botox. Now I read that men are fueling a boom in cosmetic surgery and other treatments.

Guerrilla Problem-Solving
Guerrillas know that it's easier to sell the solution to a problem than to sell a positive benefit. That's why they position themselves as problem-solvers.

Help Them Problem Solve
As you already know, people do not buy shampoo; they buy clean, great-looking hair. That means selling a benefit. A way that some shampoos have achieved profits is by reassuring people that the shampoo cleans hair, then stressing that it solves the problem of unmanageable hair -- a benefit and a solution to a problem.

Creative Recruiting and Other Social Media Ideas
Who else has been following the Murphy-Goode Winery contest? Today they’re announcing the winner of their six-month “Wine Country Lifestyle Correspondent” dream job. The campaign is a terrific example of how social media marketing can generate tremendous buzz, brand loyalty, and publicity – and even some controversy. (Let me know on the blog if you’re a fan of the campaign – or the wine.)

Time and Tide Waits for no Man or Woman
As the glimmer of morning sun shines through the blinds and I start to uncurl under the duvet, one eye opens then the second, the brain links into gear what day is it??? The start of a new day, new challenges and new mountains to climb. As I make my way to the bathroom and meet myself in the mirror, but all I see is my mum looking back at me!!! Where did all those wrinkles come from? The bags under the eyes have turned into suitcases!!! Even the jowls have started to form; I don’t remember getting this old. Somebody must have put a curse on me overnight and when I find my magic wand everything will be back to normal.

A Bad Idea Isn’t a Strategy, Just a Bad Idea
Everyone said netbooks were going to kill notebooks – cheaper, lighter, longer lasting battery, cloud connected. Then the tablet was going to kill the netbook and the notebook was OK. Now the netbook – renamed – is going to be the cheap, anywhere solution because everything will be in the cloud…and everyone. Yep hackers, phishers, whackers, malwarers and that’s where you want us to put our everything.? Malware hit an all-time high last quarter and it's doesn't look like anyone has a quick fix for keeping the mean, greedy away.

Other wrinkles Related Articles

Lesson #5: Have a Message
Estee Lauder Inc. was not just about beauty products. Lauder wasn’t just creating skin creams to help get rid of wrinkles or perfumes to make you smell good; there was a deeper message to her products. And, it was a message that helped her successfully sell her products.

A Message from Your Empty Nest
An empty nest exposes the cracks and wrinkles in a relationship like nothing else. Midlife presents an opportunity to move your primary relationship into a whole new dimension.

Time and Tide Waits for no Man or Woman
As the glimmer of morning sun shines through the blinds and I start to uncurl under the duvet, one eye opens then the second, the brain links into gear what day is it??? The start of a new day, new challenges and new mountains to climb. As I make my way to the bathroom and meet myself in the mirror, but all I see is my mum looking back at me!!! Where did all those wrinkles come from? The bags under the eyes have turned into suitcases!!! Even the jowls have started to form; I don’t remember getting this old. Somebody must have put a curse on me overnight and when I find my magic wand everything will be back to normal.

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