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writing letters to the editor Tagged Articles
Other writing letters to the editor Related Articles
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The Anatomy of a Sales Letter
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| Sales letters work best when you have something to sell. You make an offer. Too many sales letters from smaller businesses are of the "Hi my name is..." school. When it comes right down to it, I'm busy; I don't care if you just started this wonderful venture because you love to serve people. What can you do for me right now? |
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The 'Being Efficient' Myth In Sales
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| You need to take time to soften a decision-maker with appointment confirmation notes and telephone calls. Also, a series of direct mail softening letters, faxes, e-mails and endorsement letters need to be sent before and after a sales presentation to reinforce the benefits that you have demonstrated. |
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Should You Use Sales Letters Before You Cold Call
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| Remember the numbers game? Well, that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result. |
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You Think Editors Have Time To Read?
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| Even though you may be sending your release to a magazine editor, the ironic truth is that editor has no time to read. If you send a four-or-five-page release, no matter how impeccable it looks or how perfect the grammar or form is - no one's going to want, or have the time, to read it. |
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The Doom and Gloom of "To Whom It May Concern": Forget old-fashioned cover letters
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| Tips on writing creative, attention-getting cover letters. |
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Appointment Letters – Small Business Tips to Get Your Foot in the Door
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| Many small businesses struggle with writing letters to potential clients trying to get an appointment with them. But it doesn't have to be as difficult as it may seem. As a professional copy writer, here are my top 10 tips for effective appointment letters. |
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How To Get Unblocked When Writing Sales Letters & Emails
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| Jump start writing sales letters and marketing emails by building a swipe file of examples. |
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Writing Training, Business Communication Training, Presentation Skills Training And Instruction in Effective Communication
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| Writing or speaking in public, effective communication begins and ends with the "what" -- the content. Once writing training and presentation skills training help you gain confidence in that (and you will because you're an expert; otherwise, why would you be writing or speaking in the first place?), the "how" will begin to fall into place. To get there, you should take advantage of the fact that WRITING IS THINKING, learn to FOCUS ON YOUR READER OR AUDIENCE and EDIT YOURSELF SCRUPULOUSLY (quality control).
Also, no matter how casually you may approach emails, that form of business communication is ubiquitous and requires the same writing skills as hard-copy memos or reports or letters. So the same three foundations of effective communication should apply when you start tapping away at the keyboard.
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How to Avoid Becoming a Digital Prospecting Lemming
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| My article “Prospecting Letters Still Open Doors” sparked quite a response from readers recently and I just have to share their ideas with you! They disclosed their best secrets for using letters to gain access to some of their toughest prospects. |
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How to Write a Great Sales Letter.
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| Writing great sales copy (or having it written for you) can turn your business into a world-beater, having said that mediocre sales copy can have an adverse effect, so it is of paramount importance that you know the difference. So following are my 5 top tips on writing highly effective sales letters that are working now and will continue to work in the future. Become great at writing sales copy and you can write your own paycheck. |
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