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Seven Ways to Tackle a Marketing Headline
There are a number of standard headline formats that copywriters have used for years that consistently work. Substitute your product, service or benefit in place of my examples, and see if you get a good working headline.
Why Writers Are Unsucessful In getting Published
Character development, dialogue, are all important but that is only one aspect to writing a great novel. Far too many writers especially new ones think one dimensionaly which hinder there chances.
How to Leverage Your Internet Marketing Content
If your are not already leveraging your internet marketing content you are probably just wasting your time. Why not spend a little extra time on a few simple tasks that will benefit you for years to come?
Ready to Write the Book?
The vision is to hear yourself interviewed on NPR? Hold to it! There are victories and frustrations to ride along the journey. Give us the context, share your conversations with the experts, convince us and surprise us. The world needs your story! Let’s take a look at what you may need as you start writing and editing.
Killing Them Softly - With Great Copy
Killer sales copy is often the difference between profit and loss, between success and failure. While there is certainly no shortage of opinions as to what constitutes great copywriting, there are a few structural points that remain universal. When used correctly, they can cast a rhythmic spell over the reader, and entice them to make a purchasing decision.
Addiction to Praise Hampers Conversation Success
Successful people are dynamic communicators. Dynamic communicators are excellent conversationalists. The essence of good conversation is a willingness to listen to, and learn from, others. People who are addicted to praise, those whose "narcissistic supply" is in short supply, are seldom good conversationalists. In seeking the approval of others, they speak only of themselves and their lives. They seldom take the time to engage other people in conversation and listen to what they have to say. If you want to become a good conversation, get interested in other people. Learn about them and their lives. They'll reciprocate and give you the chance to talk about you and your life.
How to Begin a Conversation
Successful people are dynamic communicators. Dynamic communicators have mastered three basic communication skills: conversation, writing and presenting. Inviting people to participate in a conversation and getting their agreement before jumping in is an important, but often overlooked conversation skill. People who are invited to join a conversation, and choose to do so, are more likely to be better participants. If you want to become an excellent conversationalist, take a few minutes to explain why you want to have a conversation. Ask the other person if he or she has the time and is willing to participate in a conversation on that topic. Your conversations will be better and more productive if you follow this simple common sense advice.
Testing Your Book Idea
Your book is your best calling card. It can define your business for you. Test your book idea: Who is your audience? How original is your idea? Can you write it? Is the time right? How important the idea? MUST you write it?
Ten Tips to Improve Your Writing in 2010
Everyone's writing these days but few are doing it well. These ten tips will enable you to quickly improve your writing and reduce your stress over writing your next email, web page, proposal, sales pitch, news release, article, case study, or any other written communication.
Brevity and Clarity
My favourite piece of feedback

The Power of A Peaceful Day
I would like to draw your attention to a simple yet highly powerful way to boost your creativity. It is extremely powerful.

Is it time you Facebooked your business?
If you thought Facebook was just for keeping contact with friends and family, think again. It can be a great way of building an online community, or simply reaching another audience online. With a Facebook Page you create a public profile that helps you to share your business and products with Facebook users. You ask people to become a ‘fan' and you can engage with them by posting videos, photos, company news, promotions and discounts and by starting discussion groups. Also, you can make your page viewable by everyone, whether they are members of Facebook or not.

Your Irresistible Offer - Proposals that convert prospects into buyers
As a customer, you’ve no doubt received scads of sales pitches from companies trying to sell you something; the vast majority of which you ignore, tune-out, or reject outright. When the tables are turned, and you are the one making the proposal, there are three key elements that will make your offer more compelling. These three components make-up what’s known as your Unique Selling Proposition or “USP”. When I speak at conferences and for sales and service teams, this is one of the simple tips I share for converting prospects into buyers. Whether you’re making your proposal in person, through a brochure, or on your website, you’ll have more impact by including these three elements…
8 Ways to Use Recycled Content
Let me assure you that there are many different ways of capitalizing on your articles, blog entries and interviews. I hope some of my suggestions below will point you in the right direction.
The Terrible Truth About E-Mail
Hate it or love it, if you're in business, you use e-mail every day. And because you use it, you may be under the mistaken impression that e-mail is the ideal technology for staying in touch. The terrible truth is that it is the one communication medium most apt to stir up trouble. This articles explains how to get it right.
Strategic Business Writing: 5 Rules to Write Right
Writing for today's business reader is not difficult. It requires an understanding of the way people read and attention to the elements that motivate a positive response. This articles explains it all.
HOW IMPORTANT IS IT FOR ENTREPRENEURS TO WRITE WELL?
Alas, it’s not as necessary as it once was for an entrepreneur to be a good writer. Today entrepreneurs and business people in general can substitute other communications skills to take them where they need to go. I say “alas” because I’m a writer who loves to write and mourns the demise of good writing in our rapid-paced, text-crazy world.

Does Your Proposal Sell or Are You Just Crossing Your Fingers?
A proposal is a key closing tool. Why cross your fingers and hope for the best? You need to clue in about what it takes to write a great proposal. This article spells it out.
News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Can you make cash online by freelancing?
A freelancer often works on the basis of a contract that he signs up with a company. This means that he can make cash online and even work for several companies at the same time

What Does Your Writing Say About You?
In order to succeed in business you need to make sure that your writing is clear, concise, and conveys the message you intend because often it’s the first and only means of communication between yourself and your clients, colleagues and employees.

Your Writing Speaks- How to Make a Good First Impression
Have you ever received a resume with a typo or seen an ad with a misspelled word? What sort of impression did those errors make? The first impression prospects and clients have of your business is the most critical. If that impression is a poor one, it could be the end of a potential lucrative business relationship. You don’t have to be a language expert to improve your prose. This article will give you some quick and easy tips to get you started writing with ease.

How to Independently or Self-Publish Your Way To Fame And Fortune In Six Easy Steps
Do you longingly dream of becoming a published book author; but thought it could never happen to you? Well, not only can it happen to you; but you can make your dreams of becoming a published book author come true without spending a single solitary dime. Self and/or independently publishing your book is an option that is literally available these days to anyone willing to put in a few hours of work. And I'm going to tell you exactly how to do it in six easy steps, using programs freely available on the Internet.

Preparing to Write Killer Web Copy for SEO and Visitors Alike
Writing website copy which appeals to both your website’s visitors and search engine robots is part art, part science. In this article, I detail a step-by-step preparation method for writing copy that both visitors and search engines find compelling. This is the exact process our agency has used to write copy for dozens of highly successful websites.

What is a Reasonable Turnaround Time for Copywriting Projects?
Quick turnaround time isn't likely (without a rush fee or prior working knowledge of the clients needs). Especially when it comes to seasoned copywriting pros.
Quick Blog Writing Tips
Blogs can enhance your online credibility; establish you as an expert; and enhance your website search standings. For many online personalities their blog is their only website. When writing blog posts, use brevity.

Maximize Your Search Engine Ranking By Writing
You're probably thinking "what is search engine optimization?" Here's the official answer according to Wikipedia: "Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results." Say what!
Tips to Avoid Messing Up Your Marketing Message
Your marketing message is the "sales" person for your product or service. If you are a do-it-yourselfer, here are some tips to help you avoid messing it up.
8 Quick Tips to Avoid Messing Up Your Marketing Message
Even if you think you can write, maybe you can, maybe you can't, or maybe you can do general writing but aren't experienced when it comes to marketing - regardless of your literary skills, here are 8 tips to avoid ruining your next marketing message.
Muscle Memory & Learning About Business
Do you take a while to learn something physical? Does it take you many sessions to learn new psychomotor skills? Learning about running a new business is similar.
Enhancing Your Business Language
What we say matters in communication. How we say it is just as important. According to Albert Mehrabian, 7 percent of face-to-face communication is words (language), and tone (38 percent). Over the telephone, words hold more weight because if we don’t understand the language used (foreign), then tone becomes irrelevant. Monotone languages (like Malay and English) are easier to learn, whereas multi-tone languages (Mandarin, for instance) is harder to master as there are four tones.
Business Blog Step 9 - Keeping Your Business Blog Fresh
Sometimes there are moments when you don’t feel that you have anything to write about and that you are at a loss for something to add a little bit of spice to what you are writing – don’t worry, it happens to us all. All you need is to have a few ideas as to what you can do in these circumstances.

Business Blog Step 23 - What to Remember When Writing Your Posts
Here are some points to bear in mind when writing you blog posts:
Writing and sharing what we write is great for business
Do you write your feelings and thoughts down and share them with others? I would highly recommend that you do so frequently. Writing is a valuable action for leaders for five key reasons. Writing can lead us to clarity, content, communication, community, and creativity:
Kid’s Have Stress Too
Childhood has changed. Instead of pick-up baseball and basketball games on the corner lot, there are competitive travel leagues for kids as young as seven or eight.
Keep it Short
We discuss the importance of brevity in writing.

How to Write So People Want to Read
Smart business owners know that content is king for Internet marketing. This has always been true, but never more so than now, when you need to prove you're an expert before people visit your Web site. But how do you write great content that compels readers to keep reading? The secret is simple: Solve their problems.

WRITE A NEW STORY
'Write a New Story' is a great metaphor for many things in our lives. Sometimes it's about creating healthier habits. It could be initiating important changes in the way you contribute to your key relationships - or making a decision to move beyond an existing situation. Either way, what's most important is recognizing the choices we have and acting on those choices with honesty, wisdom and compassion. As we know, the outcomes that develop are stronger-decision making skills, more confidence, courage, personal happiness and fulfillment of purpose.

10 Effective Ways To Use 1 Piece of Content
Take one piece of content you have already created (this can be stats in your industry, a newsletter article, blog post, case study, etc.) and ACTION each step below as you read them.
Don't Write A Business Plan ... Until you do these 5 simple things
Business plans are great, but don't waste weeks or months on research and writing. Writing a great plan should be much simpler... and it will be if you are prepared. You can cut your business plan writing time in half by working through this short list of 5 simple steps. Get prepared properly and the rest of the plan will almost "write itself".
Writing Makes a Comeback!
There’s no doubt video has been the hot on-line medium for the past few years - so much so that YouTube is now the world’s second-biggest search engine. But we're also seeing a resurgence of the written word, and that's great news for content creators.
Let me handle that brain surgery you need
A few days ago I received a note from a friend who is now in the "social media business." Unfortunately, that has become one of those glamorous sounding careers that has no agreed upon qualifications. Part of her proposed service would be to write blogs for me. Just a note – while many people have ghostwriters for their blogs I have never entertained the idea.
One Page at a Time (on the Writing Life)
Imagine following a writer around through all the years of her life one story at a time. When the writer is an award-winning writer and a superb storyteller, like Dr. Pat Carr, you are most likely to enjoy the trip through marriages, relationships, academic life, writing life....
Ten Ideas for Writing E-Books FAST
E-books and special reports (they're pretty much the same thing, except in name) can be among your most powerful marketing tools. So why don't more infopreneurs use them? One reason is that many people think they're too hard to write. But they're not! Here are ten ideas for writing an e-book fast.
A Plea to my Publisher
Sometimes life just happens. I have a book manuscript due on February 1st. In light of that looming date, I just sent this note to my publisher:
Michael Hyatt guest post today - Forget the royalties – just give my book away
I have yet to meet an author who thought his/her publisher did enough marketing or who was satisfied with . Most have the fantasy of writing the book, submitting the manuscript, and then sitting in a lawn chair next to the mailbox, waiting on those big checks to show up. The reality of publishing and the source of real income is a quite different picture. Several years ago , author of , told a small group of us author wannabes something that revolutionized my approach to writing. He said, “Everyone I meet wants to write a book. I tell them, ‘Write your book. Do a great job. Now you’re 10% finished. The remaining 90% consists of marketing, promoting, developing ancillary products, etc.’”

Technology never takes a vacation - but you CAN!
This past week I led a ROAR Board session - on you guessed it - technology! As peopleClick here to see the video entered the room it appeared at first there were two camps. In my camp was me. In the other camp were several women - who by the look on their faces - were not real excited by the topic.

Stuck in the Brain
When reading isn't informing writing, writers need to purposefully expose themselves to ideas that will stimulate their thinking. Improve your writing by choosing to read higher quality content.
Advantages and Disadvantages of Self Publishing
Gone are the days when you needed either a book deal or a large sum of money to publish a book. Self-publishing is no longer seen as just "vanity publishing"; it's a legitimate professional way to get your ideas into print. And now, with the Kindle and iPad making e-books mainstream, you don't even need it in print! But that doesn't mean it's all plain sailing. Traditional publishing does have some advantages, so if you do decide to take the self-publishing route, make sure you get those benefits in other ways.
Seven Simple Formulas for Writing Articles and Blog Posts Fast
Many people - even experts - struggle with writing an article because they don't know how to get their ideas out of their head and into a coherent, well-organised article. If you're one of these people, the secret is simple: it's all about structure! If you know some simple structures for an article, it's easy to fit your material into one of those structures. Here are seven simple structures you can use for your articles. Not all of them will apply to every article, but by having them at your fingertips you should be able to find at least one that will work for each article you write.
The world doesn’t pay for what you know, but for……….
Okay I’ll go ahead and finish the sentence: The World Doesn’t Pay You For What You Know but for What You Do. I guess we would all acknowledge the truth of that and yet I am amazed at the number of people I run into who are bogged down in analyzing, learning, planning and organizing when what they really need to do is take action. I think more than anything else that’s what separates winners from losers – the winners take action.
Write An E-Book Without Writing Anything
E-books are all the rage, but many people don't think they are good writers. Fortunately, there's an easy way to create an e-book - without doing any writing at all. The secret? Invite other people to contribute to it.

Other writing Related Articles

Business Writing Tips for Busy Professionals
Effective business writing tips for busy professionals. Learn the art of effective business writing to help increase sales, improve business communications, win business proposals, generate new business leads, and develop better business letter writing and report writing skills.
When Writing Bad is Good
A look at how writing for the Web is so different from writing for print. Includes tips for effective Web writing.
How to Create a Writing Portfolio Before You Have Writing Clients
If you're thinking about becoming an online freelance writer, you might be concerned that you don't have a writing portfolio to use as samples of your work. Even if you've never had a writing client before, you can quickly and easily set up a nice portfolio to show off your writing ability with the following steps.
‘My Goals are in My Head’
Are you one of those people who know that goals are important but you just seem to balk at writing them down? You have decided they are firmly rooted in your mind. They will be okay there so you don't need to put them on paper, right? • You just started a new home business and you think that with all your other learning, the goals can just be done ‘in your head.’ • You are not new to your business and have just decided that for, you, personally, writing your goals doesn't really match your personality. You just do things differently. • You believe that the actual writing down of goals doesn't really help you get there any sooner. • You believe that writing down goals doesn't keep you focused.

How To Write Articles To Be Successful
Of course the immediate question that comes to mind would be to be successful at what. This particular title refers to just being successful at anything in general. How would article writing fit into this picture? There are many ways that article writing can make somebody successful. There is the actual writing itself. One can become a successful writer. This would cover articles as well as progressing to writing a novel. Article writing can be the start of an exciting career as an author.
Business Writing Skills, Effective Communication Count On Process And Details
Writing skills and effective business communication are dependent on the writing process -- exploratory, draft, edit/revise and publish. At the heart of effective writing are two principles. They work in parallel, approaching the writing task from slightly different angles. One is "ideas and details" and the other is "show don't tell." So, to be successful any business writing training starts with a solid understanding of the business writing process and an eye for relevant details.

Remove Your Stress Of Writing And Use An Article Writing Service
Ever thought of using an Article Writing Service? Writing can be stressful and frustrating for some. Others just simply love writing! But for those who struggle with what to write about it certainly is worth looking at an Article Writing Service.
Ten Tips to Improve Your Writing in 2010
Everyone's writing these days but few are doing it well. These ten tips will enable you to quickly improve your writing and reduce your stress over writing your next email, web page, proposal, sales pitch, news release, article, case study, or any other written communication.
Writing Articles Is A Simple But Lucrative Work From Home Career
If you’ve recently lost your job, or are just looking for ways to supplement your income, then chances are you have resorted to the net. If you have a talent for writing, article writing is about one of the easiest means to earn on the Internet. Many Internet writers have gone from writing for extra grocery money to a full time writing career.Give it a trial today and rip the rewards tomorrow.

Writing Tenders The Easy Way
Are you confused about the entire process of writing tenders? You are not alone in this because there are many misconceptions about the entire process of tender writing. The bottom line is that your lack of knowledge of how to do bid writing could cost you a lucrative contract for new work. This is not something that you should risk considering that competition has become very cutthroat these days.
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